As they say: new year, new me. 😎 If you haven’t been following up with some of your leads, the new year is the perfect opportunity to change that. Here is our collection of Happy New Year messages for clients to help you re-engage their interest in your product or services.

You can easily copy and personalise these templates for your leads and clients, leaving a good impression and increasing your chances of successful sales in 2024!

Do remember that your leads are definitely getting a lot of New Year greetings from their friends, family, and other businesses this time of the year.

In order to avoid looking like spam and stand out from the crowd, remember to add some personalisation to your messages.

Feel free to customise our Happy New Year message templates with information about your products, services, or even some unique details about the person that you’re messaging.

New Year messages for long-time clients

Show your long-time clients that you remember and appreciate them this new year. Send them a kind, heartfelt New Year greeting, which also warms them up for a repeat purchase in the near future.

These New Year message templates for long-time clients are more effective when you include unique details about the client, such as the first time you met, their family members, and so on.

“Hey Elaine, wishing you, Alan, and little Janice a very Happy New Year! 🎆 I’m eternally grateful to be your real estate representative for so many years.

Hope that 2024 will be a prosperous year for you, filled with success, growth, and lots of joy 🙌”

“Hi Alisa, as the year comes to a close, I want to express my gratitude for your trust and support in me as your real estate representative.

🎆 Wishing you an amazing 2024 filled with joy and great successes! Send my best regards to your mother as well.

ACME Realty”

“Warmest wishes for the New Year, Alex! 🎆 Feels like it was only yesterday when we first met up at Hoots Cafe, but that was actually 2 years ago 🤯

Thank you for your continuous support. I’ll keep doing my best as your representative at TIME Insurance 💪

Wishing you and Adlina a great and smooth-sailing 2024!”

“Hey Eric, Happy New Year! 🥂 My team and I at Sky Fitness Gym wanted to thank you for your continuous support.

Let’s achieve more goals this new year, and be stronger, faster, healthier – see you at the gym 😎”

Heartfelt New Year message for long-time clients

“Hey Kenneth, wishing you a wonderful New Year! ⭐

Just wanted to send some blessings your way since you mentioned you were dealing with some business challenges the last time we spoke.

Hope you find strength, hope, and new opportunities to grow your F&B ventures in 2024 – things will always turn out for the better.

Let me know if I can help in any way. 😊”

💡 Pro-tip: Celebrating the Lunar New Year? 🧧 Check out these 8 Chinese New Year messages for clients to wish them a year of luck and prosperity.

New Year greetings for new leads or clients

Here are some New Year messages for clients who are new or are still considering buying from you.

It’s a great opportunity to show that you’re excited about what the new year may bring for them. And this will get them excited, curious, and interested as well!

“Happy New Year, Samantha! 🎉 Just wanted to let you know how grateful I am to be part of your home-buying journey this year.

Being a first-time homeowner is a big milestone – here’s to more new experiences and achievements for you in 2024!

ACME Realty”

“Happy New Year, John! 🎆 I just wanted to tell you how grateful I am to be your representative at TIME Insurance.

May 2024 bring you endless opportunities, health, and prosperity for you, Ella, and Cookie.”

“Hi Isa, Happy New Year! 🥳 (The rest of the ABC Marketing team says hi too.)

I personally had a lot of fun creating the marketing proposal for Aina’s Cookies. 🍪

Your products are great, and I’m sure they’re going to generate a lot of buzz in the new year.

✨ We’re manifesting Aina’s Cookies success in 2024 ✨”

“Hey Erica, 2024 is going to be a great year for you! 🎆

I know it because you’ve taken many steps towards your goal of becoming a better social media marketer by attending our free TikTok course.

🥳 Happy New Year. I hope to see you in more of our marketing courses at Excel Academy.”

“Hi Joey 👋

Wishing you an Spectacular New Year from all of us at Top Japan Tours! 🎉

I’ve made sure everything for your upcoming trip to Tokyo in April is booked and ready to go. Here’s to more new adventures in 2024! 🥂”

New Year messages to offer a promotion

What’s better than welcoming the new year? Getting a good deal out of it! Use these message templates to offer your leads and clients a New Year promotion they can’t resist.

This could be the push they need to finally decide on buying your product or booking your services. But remember not to force them to buy on New Year’s Day itself, as they might be really busy with the festivities.

“Happy New Year, Jeremy! 🎆 Raj from Apollo Gym here.

I know that you’ve been considering our Unlimited Gym Pass, and I’d really love to help you get a headstart on achieving your fitness goals in 2024.

So here’s a special discount just for you – 20% OFF the monthly pass for the next 3 months.

Let’s start a new fitness journey together this year 💪 What do you say?

Just reply
Yes if you’re interested.”

“Hey Renee, it’s Michelle from Glow Aesthetic Salon here. 🌻

Prices are going up everywhere, but you can still get our Signature Lymphatic Facial Therapy at a BIG discount throughout January 2024 @ only $25 per session.

Get glowing skin and feel more confident this new year with our signature treatment ✨

Just reply
Yes if you’re interested, and I’ll book a spot for you now.”

“Hi Jane, Happy New Year! 🎉

So looking forward to our next reformer pilates session together after the holidays.

FYI, to thank you for supporting our studio this past year, we’d like to give you a 10% discount off our private reformer class packages.

Just reply
Yes if you’d like me to lock in this discount for you so you can claim it on your next visit.”

New Year messages to encourage appointment booking

Maybe you want your leads to book an appointment with you so you can help them understand the amazing benefits of your products or services.

Try these New Year message templates to persuade your potential clients to say YES to free discovery calls, in-person consultations, and more.

“Hey Jacob, Happy New Year! 🥳

Hope this year brings a lot of new opportunities and exciting adventures for you and your business.

Speaking of new and exciting things, all of us at ABC Marketing have been working on new viral marketing strategies for Jacob’s Grill, and we’d love to share them with you.

Are you free for a quick call in the next week or two?”

“Hey Warren, lots of insurance companies are increasing their premiums in the new year. 😟

As your ACME Insurance rep, I wanted to reassure you that there are ways to reduce the effect of inflation on your premiums.

I can walk you through some simple changes you can make to get the most value from your existing policies. 💪

Are you free to meet next week?”

“Hey Ben!

It’s the time of the year again where everyone’s working on their New Year’s resolutions, but excellent goal-setting doesn’t always translate to excellent execution. 😅

With the right guidance and mindset, you can easily turn those New Year goals into reality.

How about a free New Year goal-setting session with me in the next few weeks?

Just 15 minutes of your time, and I promise your path for 2024 will become much clearer.

Send me a 👍 if you’re interested.

Brian Lee
Career Whisperer”

New Year wishes for leads you haven’t messaged in a long time

You might feel awkward messaging people you haven’t spoken to in a long time, but the New Year gives you the perfect opportunity to re-engage them.

Sending them a short and personalised New Year greeting today can set you up for success later. You’ll find it much easier to move into a sales conversation from this new year message, as opposed to nothing at all.

But remember, if you haven’t spoken in several months or even years, you’ll want the message to be extra personal to make them feel special and increase your chances of reconnecting.

Try using one of these message templates here:

“Hey Chris, Happy New Year to you, Marion, and Biscuit. 🐶

We haven’t talked much in the past year, but whenever we did, your unwavering commitment in finding the perfect car to gift your parents absolutely left a lasting impression.

Wishing you and your family peace, health, and happiness in 2024. Cheers! 🥂”

“Hi Sam, Happy New Year! 🎉🍾

I hope you’ve been getting a much deserved rest – especially since the last time we spoke, you mentioned that you were entering a super busy time at work.

Wishing you a smooth-sailing 2024, and more moments of comfort, peace, and joy throughout.”

“Hey Danny, Happy New Year from me and the team @ Expert Academy! 🥳

I hope this year brings you lots of new and exciting opportunities for your career as a freelance social media marketer. 💪”

For more ideas, check out our other post on how to reconnect with leads you haven’t spoken to in months (or years!).


You may not get an immediate sale from wishing your leads a happy new year, but you’re definitely closer to getting one if you continue to follow up.

Here are 20 more WhatsApp follow-up message templates you can use later.

It’s important to remember that the key here is to send a personalised New Year greeting, and not a generic one, if you want to leave a positive impression.

When using any of our New Year message templates above, do include unique details about your leads and clients, whenever possible.

You’re more likely to get a reply when you show them that you’re not just another salesperson who is spamming your contacts with a generic script.

Speed up your sending process with auto-personalised New Year message templates

If you have a long list of leads you want to wish a Happy New Year, you might be thinking about bulk-sending your message. However, the problem with many bulk senders is that they don’t allow personalisation.

The Privyr app makes it super easy to save and send your message templates to multiple leads via WhatsApp, SMS, iMessage, and more. Privyr can even auto-personalise the messages with your client’s name. All you have to do is click ‘Send’ as the app automatically opens your chats with each lead.

Here’s how much time left you have before the New Year in your timezone. Start sending New Year messages to re-engage your clients more efficiently – try the Privyr app today.

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Shuni spent way too much time on Yahoo Answers as a child. Now she writes content to help people make better use of software and marketing tools.