How to increase gym membership sales by tracking your brochure views

You want more people to sign up for your gym’s membership, but for some reason, most enquiries you receive don’t actually translate to sales. In fact, it’s more common for your potential fitness clients to ghost you. 👻

Here’s a simple way to increase gym membership sales: track how your leads are viewing the gym membership packages and brochures you send on WhatsApp, iMessage, email, and more.

With this trick, you can uncover sales opportunities that you’re currently not able to see – even with existing leads who haven’t engaged with you for weeks or months.

By tracking how your leads interact with your gym’s sales materials, you’ll know exactly how to follow up and get them to subscribe to a membership. Scripts included!

Overview

• Why should you start tracking views on your gym’s brochures and other sales materials?
• How to track lead interests through your gym’s brochures and membership package details
• How to follow up with leads who show interest in your gym membership packages

Why should you start tracking views on your gym’s brochures and other sales materials?

The way your leads interact with your gym’s sales and marketing materials show their interest levels. Every time they actively view the PDF file or link you send them on WhatsApp or somewhere else, their interest is at its peak, and it’s the best time for you to follow up.

Of course, these peak-interest moments rarely happen just once, especially since every lead’s fitness journey is different. And it could take people weeks or months to compare information and shop around for the best gym to commit to.

Throughout that time, they could be “silently” viewing your brochures, so you should try to follow up with them while they’re in this decision process and encourage them to act on their interests.

How do views translate into gym membership sales?

Is a lead actively flipping through your membership brochures or fitness packages? Have they viewed it multiple times ‌a week? Did they suddenly revisit a fitness program brochure after months of silence? Knowing these activities is an instant gamechanger.

A lead that you thought had gone cold has suddenly become a prospect who you can easily convert. And it’s all because you know that they spent a lot of time today viewing your gym’s brochure. Knowing this is your time to follow up, you can be there to support them in their decision process.

So how can you start tracking views on sales and promotional materials for your gym? Things like WhatsApp “blue ticks” or email read receipts only tell you if a message has been seen (and your recipients can disable this feature at any time).

They don’t tell you how much time a lead has spent looking at your content, or whether they revisit it weeks or even months later.Here’s how you can use Privyr to track content views and boost your gym membership sales – this technique works whether you use WhatsApp, email, or any other messaging apps to communicate with your potential clients.

How to track lead interest through your course brochures & programme flyers

You can upload and share content with your leads through the Privyr app, including your brochures, flyers, membership package details, and other PDF files.

Privyr automatically tracks your leads’ activities on the Files you share with them via Privyr. You’ll receive instant notifications when a specific lead opens the File you sent them on WhatsApp. You can also check how many times they viewed it and how much time they spent looking at it.

To get started, go to the Content tab in the Privyr app (mobile or desktop), where you can either upload a PDF file you already have, OR create a Page in Privyr about the online course you want to promote.

Option 1: Upload a PDF file you already have to Privyr

This could be a brochure or a PDF file showcasing different membership packages for your gym. Under the Content tab, go to the Files section and upload the PDF file.

The branding and contact information of your gym (or your gym’s sales rep) are automatically applied to the PDF file whenever you send it to a lead through Privyr. No matter how many times your File gets forwarded to other people, your branding will always stay intact, making it easy for other prospective clients to contact you.

Here’s a quick video tutorial on how you can track your PDF files on WhatsApp with Privyr.

Option 2: Create a Page in Privyr with links, images, videos, etc.

Don’t have a PDF file ready to go? You can easily create trackable Pages in the Privyr app to showcase your gym and membership packages, and share them with your leads. Here are the steps:

1. Under the Content tab, go to the Pages section.
2. Click Product or Event Page.
3. Start building your Page by adding a title, description, and images. You can also add website links, file attachments, YouTube videos, and Google Maps. Here’s an example of how your Page would appear to your recipients.
4. Click Create & Preview once you’re satisfied with the Page you created.
5. Now you can start sharing the Page with your leads.

Similar to Files on Privyr, your Pages will also have your company’s branding and contact information, applied automatically, no matter how many times the Page is forwarded.

How to follow up with leads who show interest in your gym membership packages

Once you know that a lead is actively viewing and revisiting your brochures, your next step is to follow up with them to help them move forward with their interest in your gym.

You want them to ask more questions, get on a call with you, and feel even more convinced to commit to a membership at your gym. A follow-up is crucial here, especially because their viewing activities indicate that they’re at the height of their interest.

However, remember that there are right and wrong ways to follow up. You should definitely avoid revealing too much about the information you know about them. For example, if you see that a lead has viewed your brochures multiple times in the past week, you SHOULD NOT be sending a follow-up like this:

“Hey Kate, I saw that you’ve looked at our Pilates Unlimited Monthly Package 3 times last week. Just wanted to share that we’re offering a 20% discount for anyone who signs up for this package before 31st January. Only 2 spots left – would you like more info? 🙌”

Your lead might find this type of follow-up creepy and block you immediately. So what is a better way to use this information to your advantage?

Your follow-up should be relevant to the lead’s specific interests, but it should never give the impression that you closely monitor what they do with the files you share with them. Instead, you could design your message around the goals they may want to achieve by signing up for a gym membership.

Here are some scenarios and scripts you could use to follow up successfully:

When you find that a potential client has opened your gym membership brochure multiple times in a week, without responding to your message:

“Hey Kate 👋 Hope you had time to look through our Unlimited Pilates Membership Plans.

By the way, we also have a trial promo for our Pilates packages. It’s a great way to try out our studio at a deeply discounted rate. Would you like to learn more?”

When a lead that has gone cold suddenly revisits the brochure you sent them months ago:

“Hey Nate, it’s been a while! Crystal from Apollo Gym here. How has it been keeping up with your fitness goals for 2024? 💪 Just wanted to share this with you since I remember you have quite a busy lifestyle.

We just launched a special Apollo Pass with 24-hour access to our gyms at all locations and convenient parking. Would you like to learn more?”

When a potential fitness client spends a really long time looking at the different membership packages you offer, multiple times over a month, but doesn’t say anything:

“Hi Andy, hope all is well! We have something for everyone at Balance Fitness Studio, and as your fitness advisor, I can help you discover which membership tier best suits your fitness goals and lifestyle.

I just need to know one thing. Which of the options below resonates with you the most?
1️⃣ I want unlimited gym access.
2️⃣ I want access to all Balance locations.
3️⃣ I want to explore personal training options.

Just reply with the number, and I’ll share some of my recommendations for you.”

Summary

Most leads tend to go silent after you’ve responded to their initial enquiry. However, it doesn’t mean that they’re no longer interested. They could be busy, indecisive, or simply waiting for the right moment to get a gym membership.

In the gym and fitness business, you’re not just selling a gym membership package to your leads. You’re selling a support system and a great experience in reaching their fitness goals. Sending well-timed follow-ups, and offering them solutions even before they become a customer, contributes to that.

Many sales reps don’t follow up enough to turn that “I’ll think about it” into a “Yes”. And they certainly don’t know what’s happening in a lead’s mind since they don’t have a way to track how the person is interacting with their brochures, flyers, and so on.

Consider sending your content to your leads through Privyr so that it becomes trackable. Tracking views on your Files and Pages gives you real-time insights into a lead’s buying journey, which you can then use to personalise your conversations with them.

When you know which leads have continuous interest or renewed interest in your courses, you can follow up with them, before they go seek out other learning alternatives.

The result? Increased gym membership sales, even from people you thought had lost interest a long time ago! Try Privyr’s Content Sharing and Tracking features today.