Facebook Lead Ads can be an easy, straightforward option to generate leads for your business. All you need to do is go to your Facebook Ads Manager, create an ad, fill in your ad details, and your lead ad is ready to go live within a few minutes. You’ll start receiving leads very soon. 

Suggested Read: Facebook Lead Ads: How to Generate More Leads in 2024

So, what’s next after receiving leads? You’d definitely want to bring the leads into your system as fast as possible, so you can contact them and turn them into customers. 

You can manually download leads from your Facebook forms library in CSV or XLS format once Facebook starts receiving leads from your lead ad. While the process may be simple, it’s time-consuming, and you’ll need to visit the Ads Manager regularly to ensure you don’t miss out on leads. After all, your response time is crucial, and you may want to contact your leads as soon as they show their interest in your product. If you contact them late, they may have already forgotten, changed their mind, or moved on. 

This is where a CRM for Facebook leads come in. A CRM can help you simplify the lead management and conversion process once you generate leads on Facebook, helping you and your team save tons of time and boost sales. 

Best FREE CRM for Facebook Lead Ads

In this article, we discuss the 5 best CRMs for Facebook leads. Read on to learn more. 

Table of contents

What is a CRM for Facebook leads

The best Facebook CRM for enterprises

The best Facebook CRM for marketing automation

The best Facebook CRM for eCommerce and analytics

The best Facebook lead CRM for Small Businesses (Desktop and Email-based)

The best Facebook lead CRM for Small Businesses (Mobile and Chat-based)


Best CRM for Facebook Leads

Here’s an overview of the best CRMs we’ll cover in the article.

CRMFree planPro trialStarting priceBest fit for
SalesforceNo 30 days$25/user/monthEnterprises
HubSpotYes (up to 1,000,000 contacts with no limits on users or customer data)14 days$45/monthMarketing automation
ExcelYes (comes with limited functionalities)30 days$6.99/montheCommerce & analytics
PrivyrYes (includes unlimited lead access from lead sources and basic pro plan features)14 days$25/monthMobile-first small businesses
ZohoYes (includes basic pro plan features)15 days$14/user/monthDesktop & email-based small businesses

What is a CRM for Facebook leads? 

A CRM (Customer Relationship Management platform) is any system that stores your customer data and helps you manage your relationship with customers and/or leads. It can be a sophisticated tool like Salesforce, HubSpot, or Zendesk, or it could be a simple app like an Excel spreadsheet or even your phone book. 

An ideal CRM for Facebook leads may vary depending on your business. For instance, a large enterprise likely has a different lead conversion process compared to a small owner-run business. The same CRM might not be equally useful for both. 

Conversely, if you’re just looking to import Facebook leads to your spreadsheet automatically, workflow automation tools such as Zapier can be ideal options for you. 

The best Facebook lead CRM for Enterprises

If you are a large enterprise with dozens of departments and many requirements around reporting, forecasting, and data analytics, you’ll need a complex CRM that supports all of those use cases. In that case, Salesforce could be the best CRM for Facebook leads. 


As one of the oldest and most reputable CRMs on the market, Salesforce is the system of choice trusted by many large enterprises. However, you may still need a third-party tool such as Zapier or LeadsBridge for a Facebook Lead Ads-Salesforce integration.

Image source: salesforce.com

While its excellent customer engagement tools and visual workflows allow for efficient task management, its learning curve may be difficult for new users. Salesforce provides a free trial option that doesn’t require your credit card detail. You can just try it and figure out if it’s the right Facebook lead CRM for your business.   


  • Robust functionality through extensive features such as advanced analytics, marketing automation, and artificial intelligence through its Einstein platform. 
  • Advanced customisation integration with a wide range of third-party applications.


  • Complex and steep learning curve, may require a significant amount of training to use effectively.
  • Expensive for small businesses or those requiring advanced features and additional customisations.

The best Facebook lead CRM for Marketing Automation

If your business involves automating marketing tasks through several different marketing channels, you need a CRM that specifically supports those processes. HubSpot is a great Facebook lead CRM for email marketing automation. 


HubSpot is a powerful inbound marketing tool designed to help businesses attract visitors to their websites. HubSpot provides many tools for sales and marketing processes. Apart from that, it’s effortless to connect Facebook Lead Ads to HubSpot and automate your sales process. You can send personalised bulk emails to your leads for free using HubSpot. It could be a great Facebook CRM for businesses with large sales or marketing teams that primarily communicate with their leads via email. 

Image source: Hubspot.com

Hubspot automates your social media scheduling process and also helps create personalised emails with free email templates. Its clean design allows users to easily navigate across menus. However, the workflow could be confusing for non-technical users and subscriptions may be a bit pricey. 


  • Intuitive and user-friendly interface – easy for users to adopt.
  • All-in-one platform with comprehensive suite of tools for sales, marketing, and customer service.


  • Limited customisation in lower tiers.
  • Advanced features can be expensive for small businesses.

The best Facebook lead CRM for eCommerce and Analytics

Keeping track of customers and transactions is vital in eCommerce, and manually handling these tasks could become really complicated as your business grows. The good news is that today’s eCommerce platforms are really sophisticated and allow you to automate many processes. But when it comes to dealing with Facebook leads, the good old Excel could be a great option for eCommerce and analytics.


Excel is one of the most well-known and versatile systems that everyone knows how to use. It can be used to export your Facebook leads data and track transactions, conversions, and other types of analytics. Additionally, it’s an excellent data visualisation tool, if you know how to use it well. This simple but powerful tool can help you flawlessly track your Facebook leads conversion processes. 

Image source: Microsoft.com

One of the cons of using Excel is that it doesn’t import data from other software or apps by itself. You’ll need a connector tool like Zapier to import lead data from Facebook to your Excel sheets. Excel also has a comparatively difficult learning curve for new learners. However, it’s a great tool for analytics for familiar users.  


  • Offers great flexibility to structure data.
  • Wide Accessibility with almost everyone familiar with the tool.


  • Lack of automation and integration.
  • Scalability issues as managing customer relationships becomes inefficient with growing business.

The best Facebook lead CRM for Small Businesses (Desktop and Email-based)

If you’re a desktop-based small business and prefer connecting with your leads via email, Zoho might be something you want to try out.  


Specifically designed for small and medium-sized businesses, Zoho can be a great tool if you’re spending most of your time at your desk on your laptop and email. It has a full suite of features around contact and account management, opportunity and pipeline management, task management, and more. More interestingly, its social media management feature helps keep your business interesting in front of potential leads. This way you understand your leads before they even fill up the leads form. 

Image source: Zoho.com

Zoho CRM is easy to set up and use and has a great interface. That being said, you may sometimes find it difficult to import contacts from Facebook Lead Ads to Zoho CRM if you have limited technical expertise. Also, it may require a lot of customisation to get started.    


  • Generally affordable.
  • Comprehensive set of features that include sales automation, marketing automation, and customer support tools.


  • Integration challenges as it lacks seamless integration capabilities with third-party applications.
  • Less intuitive and cluttered user interface.

The best Facebook lead CRM for Small Businesses (Mobile and Chat-based)

If you’re a small business in need of a simple and lightweight yet powerful tool that can be used from your smartphone, Privyr could be your best Facebook lead CRM solution. With Privyr, you can download unlimited amounts of Facebook leads for free. It’s probably the best free CRM for Facebook leads also.


Privyr App and its workflow

Privyr is a mobile-first CRM that helps you receive, contact, and manage leads from your phone. It connects directly to Facebook and other lead sources without the need for third-party integration tools, giving you instant alerts of new leads. This way, you can get in touch with your leads via message or phone call within seconds.

Privyr also offers auto-personalised messages and content, trackable PDF files and pages, automatic follow-up reminders, and many more features to help you manage your leads and increase sales conversion. All of this can be done easily from your phone via their mobile app, which works with WhatsApp, SMS, email, and other popular chat apps.


  • Light yet powerful tool with simple interface.
  • Effortless to learn and use.
  • Doesn’t require extra tool/software to integrate with other systems or download data


  • Not the best tool for large enterprises that require complex forecasting and analytics.
  • Not the best tool for email and desktop-based marketing automation.

5 features to look for in a CRM to manage your Facebook leads

While searching for the ideal CRM to manage your Facebook leads, you may come across many options. However, as a small business you’ll want to choose one that streamlines your tasks and offers seamless usability to manage Facebook Ads and leads. Here are some important features you may want to consider when selecting a CRM for Facebook leads:

Integration capabilities

Ideally, your CRM must have Facebook Lead Ads integration capabilities so it automatically imports your leads into the system. This is an important feature since it eliminates the need for manual data entry and ensures each lead captured on Facebook is immediately available for follow-up. Seamless Facebook-CRM integration is extremely important to run your sales processes successfully.

User friendly 

Some CRMs, though robust, come with a steep learning curve. As a small business owner, you don’t want that. A CRM that requires a lot of training can be painfully inefficient for small teams. Therefore, always look for a CRM with an intuitive interface that makes navigation and data entry straightforward.

Lead segmentation 

Correct segmentation of your leads can make your life so much easier. You have a perfect CRM system for Facebook leads if it can do that. Segmentation can be based on criteria like demographics, engagement, and use behaviours observed through Facebook data. Additionally, a good CRM software also makes it easy for you to prioritise leads based on their likelihood to convert. 


Automation is crucial to streamline your tasks and processes. You’d definitely want your CRM to take care of tasks such as importing new leads, setting up reminders for follow-up, etc. and help you contact leads right away. Some CRMs also come with features like real time alerts for new leads and task reminders. Automation is also important to ensure no lead is missed and all leads receive personalised messages.

Analytics and reporting

Comprehensive analytics and reporting allow you to track the effectiveness of your Facebook Ad campaigns. Always look for features that enable you to analyse the conversion rate, measure engagement, and track the performance of your Facebook Lead Ads campaign. Good analytics help make data-driven decisions.

Mobile accessibility

You need to be able to provide immediate responses and on-the-go updates to effectively manage Facebook leads. Also, reaching out to new leads on messaging apps, such as WhatsApp, has a better chance of getting a response than other methods such as emails. Therefore, look for a CRM that works flawlessly on your smartphone. A mobile-friendly CRM allows your team to access leads and communicate with them anytime and anywhere. This allows sales teams ensure timely interactions, maintaining momentum in the customer journey.


An ideal CRM for Facebook leads can definitely help you save time and close more sales. If you’re looking for the best CRM for Facebook Leads for your business, first identify your requirements, then find out how a CRM can help you achieve short-term and long-term business goals. Thorough research about such tools is a good starting point. 

However, you may not want to commit to a system relying just on online suggestions. Many CRMs offer free trials. You can always try them out for a while before figuring out which one works the best for your business.  

Privyr is a highly effective lightweight mobile Facebook lead CRM for small businesses and solopreneurs. It instantly and automatically imports your Facebook leads to your phone and helps you connect with them in seconds through your preferred messaging apps (e.g. WhatsApp, SMS, iMessage). Not only that, but it also makes your sales process really smooth by assisting you to create personalised messages for your leads, setting up automated follow-up reminders, and much more. Connect with your customers from wherever you are and increase your sales at an amazing rate with Privyr. Try it for free today. 

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A writer from the heart and marketer from the mind, Michael writes to help businesses implement effective sales and marketing strategies.