Best IndiaMART CRMs for Every Business Type in 2023

You’ve been using IndiaMART to find new leads and sell your products. But as the number of enquiries start to grow, you might be starting to feel overwhelmed when managing your leads and sales process. Not only do you have to reply to each lead on time, you also need to record and manage their details in your system to follow up with them later.

Suggested Reads: Where to find IndiaMART CRM Key?

It may be time to incorporate an IndiaMART CRM into your system to streamline your sales process. But what could be your ideal CRM? Let us guide you.  

In this article, we discuss the best IndiaMART CRMs you can use to streamline your sales tasks for improved efficiency and productivity. Here are our picks: 

Table of Contents
Best IndiaMART CRM for mobile-first small businesses
Best IndiaMART CRM for large enterprises
Best IndiaMART CRM for multi-channel support
Best IndiaMART CRM for inbound marketing
Best IndiaMART CRM for AI-based scoring
Best IndiaMART CRM for pipeline management
Conclusion

Privyr: Best IndiaMART CRM for mobile-first small businesses 

Privyr is a simple, mobile-first CRM designed for small businesses and solopreneurs who prefer running their processes from their smartphones. It’s incredibly easy to integrate Privyr with various lead sources, including IndiaMART. Once linked, the tool instantly alerts you about new leads, automatically imports them, and reminds you to follow up with your leads at the right time for a seamless sales experience. 

Features of Privyr

• Light, yet powerful app that works seamlessly on mobile devices
• Seamless integration with lead sources like IndiaMART
• Call or send messages directly to your leads via messaging apps like WhatsApp, iMessage, and SMS.   
• Easy lead sharing and assignment within and outside the team.  

How Privyr helps IndiaMART users

Privyr can be a great tool to streamline your IndiaMART sales process from the comforts of your smartphone as you can efficiently receive, track, and message all of your leads in the mobile app.

The tool instantly notifies users of new IndiaMART leads on their phones.

With just a few taps, they can send auto-personalised messages through popular messaging apps like WhatsApp, iMessage, and SMS.

You can also manage all your leads within the platform, ensuring timely follow-ups, easy lead sharing with your colleagues, and no missed leads.

With Privyr integration, you can handle your indiaMART sales process smoothly from the first outreach to eventual conversion.

If you’re concerned about the integration process, don’t worry! It’s incredibly easy to connect Privyr with IndiaMART. Once you download the app and sign in to your account, go to the Integrations tab, and find IndiaMART. You can then proceed to connect the app to your IndiaMART account. 

Pros 

• Mobile-first: Privyr is a mobile-first CRM, meaning you can track your IndiaMART sales process from wherever you are.  
• Affordable: Privyr allows users to connect to multiple lead sources for free. So if you’re generating leads on IndiaMART plus other platforms like Facebook, Instagram, or WordPress, you can connect all of them to Privyr so that your leads live in the same app. Also, the paid plan, which gives more flexibility in messaging and viewing leads, is surprisingly affordable, making it a true CRM for small businesses. 
• Easy to use: Privyr is incredibly easy to use. You can learn to use it within seconds just like any other lightweight application on your phone.  
• Lightweight yet powerful CRM: The tool is light but comes with powerful features, allowing you to run your complex sales processes easily on most smartphones.  

Cons

• Privyr is specifically designed to streamline the sales process of small business and solopreneurs. It might not be an ideal IndiaMART CRM for large enterprises with complex lead and sales management needs. 

Salesforce: Best IndiaMART CRM for large enterprises

Salesforce is a popular CRM that can be customised to support various business workflows across different industries. The CRM allows businesses to manage leads at scale, track customer interactions, and automate follow-up processes. Moreover, features like Workflow Rules, Process Builder, and Flow help automate repetitive tasks such as sending email alerts, updating fields, or creating new records.

Features

• Highly customisable CRM
• Impressive automation capabilities
• Comprehensive analytics and reporting

How it helps IndiaMART users

As an IndiaMART user, you can customise Salesforce according to your business needs and manage leads coming from IndiaMART. Using the CRM, you can easily track customer interactions, set up automated follow-up processes, and generate insightful reports to understand customer behaviour and improve your strategies. That being said, please note that you may need an external software or connector tool to connect Salesforce with IndiaMART. 

Pros

• High customisability: Salesforce can be tailored to meet the unique needs of each business, from workflow automation to customer segmentation.
• In-depth analytics: Advanced reporting tools help businesses gain deep insights into customer behaviour and sales performance.
• Strong ecosystem: Salesforce offers a rich marketplace of apps and integrations, allowing businesses to extend functionality as needed.

Cons

• Cost: Salesforce can be quite expensive, particularly for small businesses. Also, costs can escalate with additional features and user licences.
• Complexity: The platform’s extensive features can make it overwhelming for new users, leading to a steep learning curve.
• Implementation time: Due to its complexity and customization options, Salesforce often requires a longer setup time.

Zoho CRM: Best IndiaMART CRM for multi-channel support

Zoho CRM offers multi-channel support and can be a good fit for small to medium-sized businesses to support indiaMART sales process. The automation features of Zoho help users streamline the process of accessing and following up on leads from IndiaMART.

Features

• Multi-channel support
• User-friendly interface
• Sales automation

How it helps IndiaMART users

You can leverage Zoho’s automation features to streamline the process of connecting and following up with your IndiaMART leads. Its multi-channel support allows you to interact with customers via email, phone, and social media, all in one place. However, before opting for Zoho as your IndiaMART CRM, do check if you need an external software or tool to connect the platforms.  

Pros

• User-friendly: Zoho’s interface is intuitive and easy to navigate.
• Affordable: Zoho offers a range of budget-friendly pricing plans, making it accessible for small to medium-sized businesses.
• Multi-channel support: Zoho allows you to manage emails, calls, and social media interactions within a single dashboard.

Cons

• Limited customisation: While Zoho is flexible, it may not offer the same level of customisation as other advanced CRMs like Salesforce.
• Add-on costs: Some advanced features are not available in the base pricing plan and require additional purchases.
• Feature overload: The platform has a lot of features, which can be overwhelming for beginners.

HubSpot: Best IndiaMART CRM for inbound marketing

HubSpot offers an easy-to-use interface and impressive marketing automation features for businesses looking to streamline their IndiaMART sales process. If you prefer contacting IndiaMART leads through emails and nurturing them with helpful content, HubSpot could be your ideal CRM. 

Features

• Easy-to-use interface
• Marketing automation
• Free tier available

How it helps IndiaMART users

HubSpot can help users import and manage IndiaMART leads through its user-friendly interface. It can be a good choice if you prefer engaging with IndiaMART leads through automated email sequences. The interface makes it easy to manage customer data and set up automation flows for leads from IndiaMART. Integrating the two platforms, however, can be tricky. Do check the process or if you need external software before choosing the CRM. 

Pros

• Ease of use: HubSpot offers an intuitive interface to its users, making it easy for businesses to get started.
• Free tier: The platform offers a functional free tier that might be sufficient for lead management at a smaller scale..
• Inbound marketing: HubSpot excels in content marketing, email marketing, and SEO tools that help in lead nurturing.

Cons

• Scaling Costs: While the free tier is generous, costs can quickly escalate as you add more features or users.
• Limited Advanced Features: The free tier lacks some advanced CRM functionalities, requiring businesses to upgrade for full capabilities anyway.
• Data Limitations: Free and lower-tier plans have limitations on data storage and the number of records you can manage.

Freshsales: Best IndiaMART CRM for AI-based scoring 

Freshsales is a CRM that specialises in AI-based scoring. It helps businesses prioritise leads based on their interaction. This can be particularly useful if you have a high volume of leads coming in from IndiaMART.

Features

• AI-based lead scoring
• Email tracking
• Sales sequences

How it helps IndiaMART users

Freshsales allows you to prioritise IndiaMART leads based on their interaction with your business. If you have a high volume of leads coming in from IndiaMART, it can help you understand which leads are more likely to convert and, by extension, where to put more effort.

Pros

• AI-Based scoring: Freshsales uses AI to prioritise leads, helping sales teams focus on high-value opportunities.
• Easy setup: The platform is straightforward to set up and use.
• Affordable pricing: Freshsales offers budget-friendly pricing plans for businesses of various sizes.

Cons

• Limited integrations: The platform offers fewer third-party integrations compared to other CRMs.
• Basic reporting: While it does offer basic analytics, they are not as comprehensive as other platforms.
• Learning curve: Beginners may find the interface less intuitive, leading to a steep learning curve.

Pipedrive: Best IndiaMART CRM for pipeline management

Pipedrive is a CRM designed for businesses looking to streamline the management of their sales pipeline. The CRM automates difficult steps of the sales pipeline, such as finding high-quality leads among a large pool of potential prospects, which can be tedious with a manual process. This way users save a tremendous amount of time and effort in each step, ultimately converting more leads into paying customers.

Features

• Simplified sales management
• Customizable pipelines
• Activity reminders

How it helps IndiaMART users

Pipeline helps you manage sales workflows, saving you time and effort while making it easier to convert IndiaMART leads into paying customers. The CRM is specifically designed for smaller sales teams.

Pros

• User-friendly: Pipedrive is designed with a straightforward interface that is easy to navigate.
• Customisable pipelines: You can customise sales pipelines according to your sales process.
• Activity reminders: Pipedrive offers a set of activity tracking and reminder features to keep sales teams on track.

Cons

• Limited advanced features: The platform lacks some advanced features like AI-based lead scoring, making it less suitable for complex sales processes.
• Not suitable for large teams: Pipedrive can be ideal for small to medium-sized teams looking to manage the sales pipeline. However, it may not be sufficient for larger enterprises.
• Basic analytics: Though the tool offers some reporting features, they are not as in-depth as those provided by many other CRMs.

Conclusion

Choosing the right IndiaMART CRM can help you optimise your lead management and sales process. Therefore, it’s essential to select a platform that aligns with your specific needs, all while providing timely alerts, effortless communication channels, and efficient tracking of each lead. As you evaluate your options, always look for user-friendly interfaces, integration capabilities, and customer support to truly leverage the power of an effective CRM for your IndiaMART interactions.