Your WhatsApp business description is often one of the first things potential customers see when they find you on WhatsApp. It serves as a concise introduction to your business, its services, and values. That’s why it’s worth taking some time and creating a good description for your business on WhatsApp.

But the question is: what’s considered a good WhatsApp business description?   

In this article we’ll explain everything you need to know about WhatsApp business description along with 17 best WhatsApp description samples across different industries.

But why should you create a great WhatsApp business description?

A good WhatsApp business description plays a crucial role in clearly conveying messages about your products and services to your potential customers. Here are a few reasons why a good WhatsApp business description is important: 

  • First impressions: Well-written WhatsApp business descriptions set the initial tone and impression of your business, helping users to quickly understand what you offer.
  • Attract the right people: Clear business descriptions that highlight what’s unique about your business can draw the attention of your specific target audience.
  • Enhance visibility: Business descriptions with relevant keywords can improve visibility among users searching for particular services or products within the app.
  • Brand identity: A well-written description helps convey your brand’s values and establish connection with customers.
  • Encourage engagement: A compelling description invites potential clients to explore further, possibly leading to increased inquiries and sales.

What makes a WhatsApp business description great?

A good WhatsApp Business description is something that has the right amount of all the elements that attract and engage your potential customers. Here are the elements that make a WhatsApp business description great.   


Business descriptions on WhatsApp have a character limit, so it should be concise. Also, since the attention spans of most users are short, a concise description ensures your message is understood quickly.

Start with a list of essential information about your business, then refine and condense. Use precise words and focus on what’s most impactful.


Audiences connect simple and clear descriptions, while confusing or unclear descriptions can turn them away. Moreover, a clear message promotes understanding and trust. Therefore, clarity is really important for WhatsApp business description. 

Use simple language that your target audience can understand, avoiding jargon or overly complex terms. Also, try asking someone unfamiliar with your business to read it. If they grasp the message immediately, your message is clear. 


One of the most important objectives of your business description is to inform potential customers what you offer and why it matters to them. Highlighting relevant details to them can help convert more readers into customers, or at least encourage them to reach out to you.

Identify the most common queries of your target audience and ensure your description addresses them.


The tone conveys your business’s personality, helping to create an emotional connection with the audience and establishing brand consistency.

Understand your brand’s persona to set a tone in your business description. If unsure, think about how you’d like customers to describe your business – for example, fun, serious, or straightforward –  then reflect that in your description. If your brand is fun and casual, use an informal tone; if it’s more corporate, maintain a professional tone.

Use of Emojis 

Emojis can add a visual element that makes your description more engaging. They can break text monotony and capture attention.

Choose emojis that align with your message. For instance, a travel agent might use an aeroplane and beach emoji. However, while using emojis, always keep in mind that less is more.

Call to action

CTAs guide users toward a desired action, and thus increasing engagement and conversions.

Make your CTA clear and compelling. Instead of just “Contact Us”, perhaps “📞 Call now for a free consultation!”.

Contact information 

Easily accessible contact information enhances trustworthiness and allows interested clients to reach out quickly.

Always keep your contact details updated. Use international formats if you cater to a global clientele.


Including keywords related to your industry can make your profile easier to find for users searching within the platform. 

Research industry-specific terms or phrases that people might use to find services like yours on WhatsApp and incorporate them naturally into your description.

17 WhatsApp business description samples to get inspired

1. Real estate agent description sample

We turn your dreams into an address! From apartments to villas, our expert team is here to find your perfect space in Singapore. 🏠 Let us guide you home.

🏠 Find your dream home with us. Expert advice, local insights. Call now! 📞

Top properties in Singapore. Make your home-buying journey seamless and stress-free.

2. Travel Agent description sample

Personalised trips, exotic destinations, and travel deals tailored to your dreams 🏖️. Offering exciting deals. Message us now!

✈️ Discover exciting destinations! We offer tailored trips at unbeatable prices. Let’s travel together!

Plan, book, and explore – dream vacations at your fingertips! 🌍 Contact now for the latest travel deals. 

3. Plumbing services description sample

Prompt & professional plumbing services for homes & businesses 24/7🚰 in East Coast. We’re just a call away!

💧 Leaks? Blockages? We fix it all! Reliable plumbing solutions 24/7. Need emergency assistance? Call now!

Trustworthy plumbers at your service. Fast response, fair prices.

4. Online education platform description sample

We offer a wide array of online GCSE courses that you can learn at your pace 🎓. Call us and get a free course consultation!

🎓 Learn new skills to boost your career fast. We offer world-class courses with flexible schedules. Contact us and start today!

Elevate your skills with top tutors online for GCSE syllabus. Limited promo available for early birds. 🖥️ Call us a for consultation!

5. Marketing agency description sample

SEO, SEM, Web Development 🚀. Grow your business with innovative marketing solutions. Book your free consultation now.

We’re the leaders in influencer branding & marketing! Grow your brand with proven, future-proof strategies 🚀 Call us now for a free marketing assessment.

Turn your ideas into success stories. Grow with our expert digital marketing services 📈! Contact now for a free consultation. 

6. Wedding planner description sample

Every detail tailored to perfection for your special day 💍. Your dream wedding is just a click away!

💍 Stunning designs for perfect moments! Plan your dream wedding with us. Call us now to discuss more + our exclusive venues!

Your love story deserves a fairy-tale wedding. Let’s create magic together! Call us now. 

7. Local cafe description sample

Delicious pastries, warm smiles, and the perfect brew ☕. Come taste the neighbourhood’s favourite @ International Plaza! 

📍Astoria, NYC ☕ Freshly brewed moments. Cosy ambiance, delicious bites. 

Your neighbourhood’s favourite hangout @ International Plaza, 3rd floor. Coffee, cakes, and conversations. 🍰

8. Pet care service description sample

Pawsitively perfect care 🐾 for your fluffy bud. We treat your pets like family. Contact us to know more about our services!

🐾 Your pet’s second home. Day care, boarding, grooming, pet taxi & more. Book today!

Love and care when you’re not there. Trusted, professional pet sitters. Contact us to know more. 

9. Fitness trainer description sample

We offer customised plans for all ages + fitness levels. Start your journey to a healthier you 💪! Contact for a free weekly plan. 

💪 We offer proven, custom fitness plans for real results. Let’s train together!

Achieve fitness dreams with expert guidance. Start your journey to fitness today!

10. Home cleaning service description sample

Affordable, professional cleaning services for your home 🧼. Contact us for the rates!

🏡 Hassle-free, sparkling clean homes. Book your trusted cleaner now!

Leave the dirt to us. Reliable, affordable, impeccable home cleaning services. Text us your issues and we’ll get back to you ASAP! 

11.Organic farm store description sample 

Organic produce directly from local farmers 🌽. Taste the goodness of nature. Contact us today!

🥕 Fresh from the farm to your plate. Shop organic, healthy, and delicious farm products!

Nature’s best, just for you! Contact us for organic farm products. Visit the store or give us a call for the delivery! 

12. Graphic design studio description sample

Unique designs, unbeatable creativity 🎨. Let us bring your brand to life! Call us to discuss your idea! 

🎨 We bring visions to life with top designs and creative solutions. Collaborate with us for stunning graphics for your brand!

Innovative designs for every need – logos, branding kit, social media posters & more. Contact us now for graphic design services quotations! 

13. Handmade jewellery shop description sample 

Artistry You Can Wear 💎. We offer exquisite handmade jewellery for every occasion. Call us to adorn yourself with our unique creations!

Unique crafts for unique souls. Explore our artisan jewellery collection! Message us for a free online showcase, or customised pieces. 

Handcrafted beauty in every piece. Shop timeless elegance today – browse our catalogue for more.

14. Bicycle repair shop description sample

Quick and reliable bike repairs so you keep riding smooth 🚴. Call us for emergency assistance! 

🚴 Quick fixes, lasting solutions. We’re here to pedal you back on track! Message us for repair quotations. 

Ride smooth, ride right. Expert bicycle repairs in Chinatown. Contact us for prices! 

15. Mobile app development service description sample 

We turn your ideas into apps 📱with cutting-edge mobile solutions for businesses. Call us for a free app consultation! 

📱Create your own competitive mobile app with our expert developers. Contact us for a free quotation.

Your digital dreams, our code! Build the next big app with us! Call us to assess your plan for free. 

16. Boutique Hair Salon description sample

💇 Elevate your look with fresh cuts and stunning styles. Call or message us to book an appointment!

We transform your hair the way you want. Book a style session now! ✨

Personalised looks for the modern you. Book your hair session in one tap!

17. Custom Furniture Store description sample

🛋️ Beautiful wood furniture, crafted with love, specially made for your space. Contact us to discover furniture magic!

Stunning designs for your unique home. Find the furniture that matches your home 🏡. Call us today for a free consultation.

We create furniture that tells your story. Contact us or message us for a free furniture consultation! 


The first impression of your business often comes from your online description. A well-crafted WhatsApp business description not only reflects your company’s essence but also resonates with potential clients, guiding them to take action. The key is to understand your audience, highlight your unique selling points, and consistently convey your brand’s authenticity and passion.

Want sales tips and tricks delivered to your inbox?

Subscribe to Privyr’s newsletter, trusted by over 50,000 salespeople, marketers, and small businesses.


A writer from the heart and marketer from the mind, Michael writes to help businesses implement effective sales and marketing strategies.