Wondering what’s suddenly tanking your campaign performance? This new setting might be the culprit! ⚠️
Has your Meta Ads recently seen a dip in performance without any change to your targeting, budget and creatives? It may be worth reviewing a newer feature in your Meta Ads Manager called “Related Media”.
This is a creative automation solution designed to help advertisers display their media in more ways that resonates with different audiences. However, depending on your campaign goals and creative strategy, it could also result in older or less-relevant visuals being displayed alongside your current ad.
What is “Related Media” and what does it do
The Related Media setting is in your ad’s edit view in Meta Ads Manager. When enabled, it allows Meta to include a wider selection of your media assets (such as older images or videos) that the system deems contextually related to your ad.
This can be helpful for advertisers who want to automatically test creative variations.
However, if you’re running tightly controlled campaigns — especially for lead generation or direct response — you may want to review which assets are being included. This is to ensure consistency with your brand and message.
How to review, turn off, or remove Related Media from Facebook Ads
- Go to Ads Manager and open any ad.
- Click “Edit” to view its settings.
- Scroll past your main creative — you’ll find a section labelled “Related Media.”
- Click “Edit” to review what’s included.
- Deselect or remove any media that may not align with your current campaign.
- Repeat this for other active ads as needed.
This gives you full control over which media appears with each ad. This ensures your campaigns only use assets you’ve intentionally approved.
Why this step matters
When ads show different creatives than expected, it can slightly alter the message, tone, or visual consistency that your audience experiences.
By reviewing the Related Media section, advertisers can make sure their ads always represent their latest branding, offers, and communication style.
Keep Lead Quality High with Real-Time Engagement
The next crucial step is how fast you respond to leads.
This way, Meta Lead Ads can generate great results. The real difference comes from how quickly and personally you engage with each new inquiry.
That’s where Privyr can help.
As a Meta-integrated CRM and lead engagement system, Privyr connects directly to your Facebook and Instagram Lead Ads, automatically sending new leads to your phone. You can follow-up instantly using WhatsApp or your preferred method of contacting leads, such as iMessage, SMS, Email, or Call.
With Privyr, you can:
- Receive or distribute new Meta leads instantly via push notification, WhatsApp, or email
- Auto-personalize templated responses in one tap, or hands-free
- Track and follow up with every lead from one place
- See which campaigns and creatives are driving real conversions
- Optimise Facebook Lead Ads further using Meta’s Conversions API
So even if your ad settings or creative behavior change, your response time and conversion consistency stay strong.
Final Tip
If you’ve noticed any unexpected performance shifts in your Meta Ads, then it makes sense to review your Related Media setting.
It’s a quick check that helps ensure your audience always sees your most relevant and up-to-date creatives.
And after optimising your campaigns, make sure no lead slips through the cracks. Connect Privyr to your Meta Lead Ads within seconds, and turn every new lead into a real conversation, instantly.
