WhatsApp is a perfect messaging and communicating tool for B2C businesses looking to connect with their clients from the comfort of their smartphones. It’s not just easy but a really popular tool.
Although WhatsApp makes it incredibly effortless for you to contact and manage your leads and clients anytime you want, improving your sales and customer relationships still depends on what kind of message you approach your clients with. A message is effective when it’s sent at the right time and with the right combination of words.
Speaking of effective messages, the introduction message is the most crucial of them all. It determines if your leads will open your message and respond to it or ignore it.
So, the question is, what’s the best way to write an introduction message on WhatsApp that maximises the chances of getting a response?
In this article, we’ll guide you through the best practices for effective WhatsApp introduction messages, so you´ll be able to create more effective introduction messages with a higher possibility of getting a reply.
Table of Contents:
Messaging a cold lead vs warm lead
Things to consider while sending great intro messages on WhatsApp
3 examples/templates of great business introduction messages on WhatsApp
Conclusion
Messaging a cold lead vs warm lead
If you’re using WhatsApp as the tool to connect with your leads, you’ll often be sending your first introduction messages to two different types of leads: cold and warm. A lead is cold or warm depending on how much knowledge you have about them. If you’re shooting your promotional messages to random numbers without even knowing they’re your potential customers, they are cold leads. On the other hand, if you’re responding to people who have shown interest in your product or service through website forms or lead ads, they are your warm leads.
How to write a great introduction message to Cold leads
Cold leads are the random people that receive your promotional messages about your products or services without knowing who you are. The leads haven’t shown interest in your products or service and have no idea about you. They just see your message on their WhatsApp all of a sudden.
While more people tend to ignore promotional messages, well-crafted introduction messages still have a chance of being opened and getting a response. You just need to be super sharp and upfront about the problem you’re solving or the promotion you’re doing. You have to mention your offer directly so the recipient knows exactly what they can get. Your message should be truly transactional and to the point.
Let’s say you’re a real estate agent specialising in selling houses and want to let more people who want to sell their houses know about your service. Now, you have a list of 200 random numbers of people you have no idea about. In this case, instead of trying to look more creative, your message should be crafted to the point. For instance, it should look like ¨Looking to sell your house? We help people sell their house above the market rate within 2 months.”
How to write a great introduction message to warm leads
Warm leads are your potential customers whose information you’ve received through different targeted marketing activities, such as lead ads and contact forms. You know who your warm leads are and how they’ve come in contact with you. They’ve specifically expressed interest in your product or service, and have let you know what they want.
Sending messages to warm leads is a totally different scenario than sending messages to random numbers. Therefore, your approach should be more personalised and friendly, especially when you’re messaging them for the first time. Don’t treat them like cold leads. Your first message shouldn’t be transactional and neither look promotional.
This article will focus more on warm leads because most of your online activities will target warm leads.
Things to consider while sending great intro messages on WhatsApp
Intro messages play a crucial role in driving your conversations with clients in the right direction. That’s why they should be crafted in a way that people want to react to. It opens doors to future communications and ultimately increases your chances of improving sales.
When you message your leads for the first time, oftentimes you don’t get a reply. While there are many reasons behind this, such as the customers having a busy schedule or being away (from their phones or for vacation), the greatest reason behind a message not getting a response is terrible writing. People often ignore badly timed and promotional-looking messages. So, how to make sure you don’t send a bad intro message? Here are a few things you want to consider while sending a business intro message to your leads or clients.
Make it personal
Personalisation plays an excellent role in making the recipient feel that the message is purely intended for them. According to a recent study, a large number of customers prefer engaging with personalised messages over generic ones.
If you’re collecting leads online, you should know that people submit their details on your forms because they are genuinely interested to know more about your business and the offer.
However, being unable to approach your leads with a personalised message can confuse them. As a result, they’ll think your message is another generic promotional text. Adding a few personal elements, such as the client’s name and interest, can help make a message personalised. The more specific you are, the better your message will sound to the client as it focuses on addressing their requirements.
Add a question (to get a response)
The primary purpose of sending your first message isn’t just writing or introducing yourself, it’s to get a response. If your message doesn’t include something specific to respond to (e.g. a question), your leads will more likely wait for another message than reply.
Giving your clients a reason to respond helps open up a conversation. It’s best if you craft a question that resonates with them so they are curious to know more about your offers. However, it’s equally important to make it as easy as possible to respond. For instance, people will more likely respond to a yes/no question than a short answer question.
Mention the product/service your leads are interested in
People are less likely to answer a message that doesn’t explain the purpose well. If you give them a bit more detail on your intro message than they previously saw online (on Facebook lead ads or landing pages), it’ll remind them what they were interested in. As a result, they’ll open a conversation if they haven’t moved on.
For best practices, include phrases such as ‘Thanks for showing interest in our (X) product’. Also, list 3 to 5 points specific to the product to remind them of their interest.
3 examples/templates of great business introduction messages on WhatsApp
Different industries have different sets of potential customers with different requirements. You’ll want to send your very first message to a client depending on their requirements. Here are 3 industry-specific templates of ideal business introduction messages that you can send on WhatsApp.
Scenario 1. Insurance agent selling life insurance
You’re an insurance agent that sells life insurance. You run your business website and collect interested clients’ information through its landing pages that you optimise regularly with new offers. You have just run a new offer for fresh graduates and started receiving leads. Here’s how you’ll want to write your first WhatsApp message to a lead named Joshua who has just filled in and submitted his details on your contact form.
Dear Joshua, thanks for showing interest in our life insurance policy for fresh graduates. I’m Ben from Prodigee insurance company and am happy to share that we have several promotions for young professionals’ life insurance during this festive season. Would you like us to send you the latest packages and policies?
Scenario 2. Real estate agent selling houses
You´re a real estate agent from Manhattan specialising in selling houses. One of your marketing strategies includes running Facebook lead ads and collecting leads. Here’s how you should compose your introduction message for a potential client who has just submitted her details on your Facebook Lead Form.
Dear Claire, thanks for your interest in selling your house. I’m Tim from Thrive Real Estate, and I specialise in selling houses above market price in Manhattan. In the past year alone, I have helped more than 30 individuals from New York sell their houses above the market rate. I´m looking forward to doing the same for you. It would be my great pleasure to do an assessment of your property and give you an analysis. Would you like a free analysis of your current property valuation?
Scenario 3. Wedding planner
You’re a wedding planner from Hawaii. You collect your leads online through lead ads on TikTok and Instagram. Here’s an ideal introduction message for new leads you’ve just received.
Hi Sara, congratulations on your upcoming wedding! I’m Jennifer from Divine Wedding Planners. I have been planning weddings in Hawaii for the past 15 years, and my team has done over 100 weddings across all themes and locations. Would you like to know more about our latest packages?
Conclusion
If you´re looking to convert more customers and increase sales, it’s utterly important that your new leads respond to your first message on WhatsApp. It ultimately increases sales probability. Therefore, create your very first message with proper consideration of all the right elements that urge users to open the message and respond to it.
Privyr is a mobile-first CRM that helps you automatically import your leads on your smartphone and contact them on WhatsApp quickly. Plus, it allows you to manage data and conversations with clients so you follow up on each of your leads effectively without missing a single one of them. Privyr also assists you to create personalised messages for your clients.
Create a great WhatsApp business introduction message to your clients and improve the response rate. Try Privyr for free today.
