Using WhatsApp Business to communicate with your clients and leads? You may find WhatsApp’s latest WhatsApp exciting.
In one of its biggest updates for its Business Platform, WhatsApp is removing the 2k and 10k messaging tiers, giving verified business accounts an immediate jump to sending 100k messages daily. They’re also introducing features like Webview for users to open links within the app.
This post will discuss what this update means for you and how to truly benefit from it.
Instant access to 100,000 messages per day
Let’s be honest — climbing from a 1,000 daily messaging limit to 10,000, and eventually 100,000 used to feel painfully slow. As a new brand, you often had to wait weeks for system upgrades or approval before you could run larger-scale WhatsApp campaigns.
Good news is that this won’t be the case anymore.
The latest update ensures you instantly get a 100K a day messaging limit once your business is verified. If you’re a regular user, the 100K messaging may already have been unlocked for your account.
You can now smoothly plan your strategy whether you’re launching a big promotional campaign or sending high-volume reminders or reactivation sequences without needing to worry about the messaging limit.
More importantly, you can now scale your lead follow-up across all your marketing channels. Regardless of how many leads you’re generating every day, you stay consistent and maintain momentum, without being constrained by messaging limits.
But lookout for Business Portfolio Pacing
Business Portfolio Pacing is an automated system that sends large campaigns in controlled sequences by monitoring the quality and user feedback before releasing the next wave of messages.
Business Portfolio Pacing focuses more on the following types of accounts:
- Businesses that have sent less than 500,000 messages in the last cycle (year)
WhatsApp checks early signals to ensure the campaigns of new or lower-volume accounts are safe and compliant because they don’t yet have a strong messaging history. - Accounts with suspicious patterns
If your sending behaviour includes unusual patterns such as sudden spikes, repeated messages, or poor engagement signals, WhatsApp may slow down delivery to verify your message quality. - Any business sending a very large campaign suddenly
Even established accounts may be paced if they suddenly push an unusually large volume of messages, giving WhatsApp time to monitor feedback before allowing the full send.
If your recipients report spam, block your number, or if your content violates messaging guidelines, WhatsApp will pause the remaining sends.
As per WhatsApp, this feature is designed to prevent accidental spam, keep message quality high, and protect your number’s reputation. However, it also means you need to focus more on sending high-quality messages, not blasts.
How to leverage the new messaging limit
The 100k messaging limit for everyone is exciting but your success will depend on how smartly you use it.
Here’s how to make the most of it:
1. Segment your audience before sending anything
Even if you have access to 100K daily messaging, jumping to 100K instantly can risk blasting bad quality messages without real momentum, resulting in disciplinary actions from the platform.
High-volume sending only works if your messages stay high-quality.
Instead of blasting your entire contact list with the same message, start by segmenting your audience. Group leads based on their interests, behaviours, or stage. And keep new leads separate from your old contacts.
This approach can help you protect your number’s reputation and keep complaint rates low. On the other hand, WhatsApp will get a signal that your messages are safe, leading to better deliverability and fewer chances of being paced.
In short, careful segmentation can help you achieve higher relevance, fewer complaints, and more consistent delivery of your WhatsApp campaigns.
2. Keep your messages short
A recent WhatsApp experiment found that reducing message previews to 3 – 4 lines increased click-through rates by about 2.5%. You can tell customers engage more when messages are short and focused.
WhatsApp collapses long messages after around a few lines in previews, so recipients often see only the first part of your message. If your opening lines aren’t clear, there’s a high chance that your message will be ignored or misunderstood.
Yes, short messages perform better. Therefore stick to:
- A punchy opening line
- A clear value point
- A simple CTA
Avoid adding unnecessary content to your WhatsApp messages, especially when reaching out for the first time. You can always share more details and have deeper conversations once your leads respond. The idea here is to spark the initial engagement and open the door to further interactions.
3. Use WhatsApp Webview to boost conversions
WhatsApp dropped another update along with the messaging limit: Webview.
Users can now open links inside WhatsApp, not in an external browser. Your customers or leads can now take action without leaving the platform. This can dramatically improve checkout rates, lead form completions, website browsing, and catalogue engagement
So feel free to send product pages, service booking links, links to signup forms, and links to catalog items. You’ll now see fewer drop-offs.
4. Warm up your number gradually if you’re new
If you’re new to WhatsApp Business or currently sending messages in smaller volumes, don’t jump straight to 100k messages a day. Start with welcome sequences, engagement boosters, and similar value-driven messages to warm up your audience. This gradually builds positive trust signals, reduces the likelihood of pacing, and strengthens your sender reputation over time.
How to use Privyr to make the most out of this new WhatsApp update
With the new WhatsApp update, you can now send far more messages, convert better with in-app link previews, and scale your communication to the next level. But with more leads and higher message volumes, comes a new challenge: effective management.
Growth doesn’t come from collecting leads, it comes from engaging and converting them. And without the right systems in place, your increased reach can quickly turn into missed opportunities.
This is where a lead engagement tool like Privyr becomes more essential than ever. If you’re on the lookout for a perfect tool that supports your WhatsApp API, Privyr is your answer.
Privyr fills the operational gaps WhatsApp isn’t designed to handle. This includes organising leads, personalising follow-ups, and ensuring no conversation slips through the cracks. Privyr helps you make sure you’re not just messaging more but also converting more.
Here’s where Privyr helps you do that WhatsApp can’t:
Lead capture to follow-up automation
WhatsApp isn’t built to handle the entire lead journey. It can receive messages but it can’t capture leads from your lead sources like Facebook Ads, TikTok forms, or website inquiries. It won’t alert you the moment a new lead comes in. And it definitely won’t send a personalised WhatsApp message on your behalf the second someone submits their details on a lead form.
Privyr automatically downloads leads from your sources, notifies you instantly, and sends a personalised WhatsApp response within seconds even when you’re away. Every lead gets a response at the exact moment they are most interested.
With WhatsApp now extending its daily messaging limit, this automation becomes even more essential. Your follow-up flows can scale effortlessly to hundreds or thousands of leads a day without worrying about hitting caps or slowing down. Privyr provides a system that captures, responds, and nurtures them automatically.
Personalisation at scale
WhatsApp offers templates and broadcast tools, but they come with a limited scope. They may work for basic announcements, but certainly fall short when you’re trying to nurture leads, build trust, or close sales, especially when you’re dealing with a large volume of leads from multiple sources.
Privyr takes personalisation to a completely different level.
With Privyr, you can automatically insert each contact’s name, tailor offers based on their interests, and send multi-step personalised sequences instead of one-size-fits-all messages. You can also track replies, set reminders, and schedule follow-ups so every lead gets the attention they need at the right time.
Impressive message templates
WhatsApp doesn’t offer built-in guidance for sales messaging, nurture flows, or re-engagement campaigns. These are all crucial elements for turning leads into customers.
Privyr fills this gap with pre-built message sequences tailored to different industries, including real estate, coaching, consulting, services, automotive, and agencies. These templates are designed around actual sales journeys and proven behavioural triggers that move leads from interest to purchase.
Relevant templates improve delivery rates, reduce pacing risk, and ultimately drive more conversions.
One place to manage leads instead of infinite chat scroll
WhatsApp isn’t designed to manage hundreds of conversations at once, especially when there are potential customers at different stages of the buying journey.
Privyr neatly organises your new leads, warm leads, active chats, reminders, follow-ups, notes, and every touchpoint in one place. You can instantly see, or even get notified about who needs attention, who’s gone cold, and who’s ready to buy, without scrolling endlessly through your WhatsApp inbox.
Analytics and performance insights
WhatsApp lets you see basic delivery metrics, such as whether a message was sent, delivered, or read. But it doesn’t show you how your messaging actually performs. You can’t compare campaigns, measure response times, analyse engagement by segment, track which templates convert best, or identify where conversations drop off.
Privyr gives you detailed performance insights, helping you refine your messaging and improve your results over time.
Final words
The new WhatsApp update is exciting, especially if you rely on the platform to run campaigns or communicate with clients. You can now send significantly more messages each day and your links also perform better since users can open them directly inside WhatsApp without switching apps.
But with this growth opportunity comes a new challenge of managing your conversations effectively so the higher volume actually translates into higher conversions. Sending more messages isn’t exciting if they don’t lead to results.
That’s why you need a dedicated lead engagement tool like Privyr to help you manage every lead, track every conversation, and stay on top of every follow-up so nothing slips through the cracks, no matter how fast your messaging volume grows.
