Having a steady flow of leads can play a crucial role in improving your home improvement sales. Generating more leads means you’ll have a better chance to land more contracts and improve cash flow. And when you’re in this business, you’d definitely want to talk to as many potential clients as possible because you’re providing personalised solutions.
Now, you might be wondering, is home improvement lead generation as easy as it seems?
Here’s some good news – generating leads is not a complicated task anymore. Though it may sound overwhelming if you haven’t done it already, you can generate leads for your home improvement business by yourself. All you have to do is understand different ways you can generate leads and follow some important practices to make it more effective.
Here’s a list of 5 tips you’ll want to follow to improve your home improvement lead generation and get more sales.
1. Run Home Improvement lead generation ads
One of the most straightforward ways to generate leads is to run ads online. While there are different types of ads out there, lead generation ads is what you should be looking into. These ads are specifically designed to capture the contact details of people who are interested in your home improvement services. Better yet, for certain types of lead generation ads, you won’t even need to run and manage a separate website.
You can run lead generation ads on social media platforms (such as Facebook, TikTok, and LinkedIn), on Google, and on publishing sites. However, before running your ad, it’s best if you find out where you’re more likely to find your prospects, so your ads are effective.
If you’re in doubt where your target audience spends most of their time online, you can start with lead ads on social media platforms. They’re easy to set up and run. Plus, social media ads allow you to easily target specific audiences based on their interests, location and demographics.
2. Grow your social media presence
Growing your brand on social media takes time, but it’s a long-term solution to improving lead generation for your home improvement business. And more interestingly, it may not be as hard as you think. You can certainly grow an audience over time if you post consistently and have a focused social media plan. It can even complement your other marketing efforts. For example, when you run an ad, your potential customers may visit your Facebook or Instagram page to view photos of your past projects or to read reviews. They’ll be more impressed to see more useful content and also feel more confident to reach out to you because seeing your page active makes them trust you.
One easy way to get started is to post good photos of your completed projects. Regularly posting your project photos and tagging people associated with your work helps increase the reach of your page over time. You may also post customer reviews and social proofs, as well as content that helps your audience solve small problems with quick tips.
Many businesses stop posting on their social media after a few months of not seeing the results they expected in the beginning. However, the key here is to be consistent with whatever you’re doing for the longer term. Your page won’t grow overnight in most cases, but posting regularly ensures that you have a chance to reach unique audiences every day. Therefore, make sure to prepare and publish content for the long term.
3. Create educational content
Most of your customers look for the solutions to their problems online. And they might just be looking for home improvement solutions you already have answers to. Educational content builds trust. When your prospects come across your content online and find it useful, they’re more likely to think of you when they do need services like yours in the future.
Many of the tasks you do daily, which you think are normal, can actually be interesting and helpful to a general audience. For example, you can share your tips and tricks for DIY home improvement projects on social media. People love a good how-to guide on how to save some money around the house. If you’re getting started, don’t worry about complicated stuff like SEO, just make sure to post regularly on popular social media sites like TikTok, Instagram, Facebook, and YouTube.
If you prefer writing over creating media content, you can post regular articles on your website. If you don’t have a website, you can create a free account on blogging sites, such as Blogger, WordPress, and Medium and publish your content there.
Oftentimes, large projects start as small DIY tasks – helping people do the simple things themselves will make it more likely for them to trust and find you when they have a larger project.
4. Run localised Home Improvement lead generation search ads
As a local business, you don’t need to (and shouldn’t) compete with businesses outside your region. When running an ad, you can absolutely choose where you want to show the ad so that your efforts are concentrated on locals who are more likely to convert.
Ad services, such as Google Local Services Ads, allow you to target and connect with people in your region searching for the services you provide. You won’t even need a website to run such ads and collect leads. Similarly, you can also list your services in online directories of your region to gain more exposure. This makes it easy for local customers to find you.
Also, you can choose who to target based on demographics and locations if you’re running lead generation ads on social media platforms. Make sure you’re choosing your target audience correctly while filling up the ad forms.
5. Run a referral program
If your services are great, people will likely refer you to their contacts. Keep in mind that it won’t be just about the services you provided but also the entire experience they had with you. That may include your communication and post-installation services.
You can take it one step further by providing your clients with a referral bonus for successful referrals. Running a referral program can be a great way to generate more home improvement leads. People will put extra effort to promote your business to their friends and family. Also, note that referring your services can be easier for your clients if you have good content on your website or social media pages. They can simply share your content and rave about the good work you have been offering.
If you want to take your referral game to the next level, a specialised tool can come in handy. Utilising specialised referral software enhances the efficiency of managing and tracking these referrals, ensuring a streamlined process for lead generation and conversion.
There are many different ways to improve lead generation for your home improvement business. If you’re just starting out, you don’t have to try to implement everything at once and feel overwhelmed. You can mix and match whatever makes sense for your business right now to begin generating leads. We’ve listed 5 tips in this article. Start with the one that feels the easiest. Once you understand the basics of generating leads, you can easily add new strategies to your plan.
Privyr is a mobile-first CRM that helps you connect with your leads from your smartphone in under a minute. When you start generating leads for your home improvement business, your next challenge is to convert them into your customers. You may find it difficult to convince your leads if you don’t reach out to them on time and through the right channel. By integrating with lead sources and popular messaging apps, Privyr ensures you contact your leads on time through the messaging platforms they prefer. The app also helps you create personalised messages for each of your leads so they don’t confuse your message with generic ad messages they see every day.
Ready to take your sales to the next level? Try Privyr for free today!