Happy Pongal wishes: Free WhatsApp message templates for clients 

During Pongal, conversations slow down, families come together, and goodwill matters more than promotions. A simple, well-worded Pongal WhatsApp message can help you stay present in your clients’ minds without selling, while reinforcing long-term relationships.

Pongal greetings work best when they feel personal, natural, and relevant to the relationship you already share with your clients.

Below are ready-to-use Happy Pongal WhatsApp message templates for 10 different industries. Feel free to copy and use them to wish your client a Happy Pongal. 

1. Real estate agency/agents

Focus on optimism, stability, and fresh beginnings. Avoid mentioning properties, deals, or market conditions. The subtle hint should be about new chapters and long-term happiness.

2. Insurance agency / financial planners

Your clients associate you with security and reassurance. Keep the message calm, dependable, and future-focused, subtly centering your brand around having peace of mind and wellbeing.

3. Home repair and maintenance services

Home repair clients see reliability and comfort when they come across your name. Keep the message homely and reassuring. Mention comfort at home as a subtle promotion of your business, rather than promoting services outright.

4. Car dealerships and auto service centres

Make your customers remember smooth journeys and safety without referencing purchases or servicing this Pongal. 

5. Healthcare clinics

Pongal celebrates prosperity and joy. Therefore, your Pongal wishes should reflect wellbeing and peace, not promoting treatments. So send a warm Pongal wish without mentioning medical terms. 

6. Fitness, Yoga, and Wellness centres

While sending a Pongal wish to your client, focus on balance, energy, and renewal. Let your client think of strength, wellness, and positive habits.

7. Education and coaching centres

As someone who promotes growth all year round, highlight growth and progress while wishing Pongal to your clients. Promote learning and moving forward.

8. Travel agencies and tour operators

Pongal is a great time to remind your customers of your services. But focus on experiences and memories rather than bookings or offers.

9. Wedding planners

Event planning businesses, especially wedding services may have a very few repeat customers, but they are a good source of referrals and can bring in other customers in the long run. Therefore, don’t forget to wish them during celebrations like Pongal. Your message should reflect moments worth cherishing.

10. Beauty, salon and personal care services

Customers think of confidence and beauty when they think of you. Therefore, wish your customers Pongal with an uplifting and confidence-oriented message. Remember that your message should be about feeling good and starting afresh this Pongal.

Things to consider while sending a Happy Pongal wish 

A Pongal message works best when it’s personal and timely. Your goal is to strengthen relationships, not to sell or follow up. Here are a few practices you should keep in mind when sending festive wishes to clients:

Add the client’s name

Using a client’s name is super important as it instantly makes the message feel personal.
If you’re broadcasting the message or sending it via a CRM, double-check name fields for accuracy and formatting. However, avoid over-personalisation. The name mentioned once is enough to make the greeting feel warm and respectful.

Keep emojis minimal

Emojis add warmth, but too many can make the message look unprofessional. For premium, older, or long-term clients, a clean text message without emojis can be more appropriate. If you do use them, limit it to one and place it naturally.

Send messages early

Festive wishes have the most impact when they arrive early in the day. Morning wishes give the feeling of a genuine greeting, not an afterthought. It also avoids your message getting lost among follow-ups, work conversations, or promotional noise later in the day.

Avoid promotions or business pitches

No festive wish should feel transactional. Apply the same rule to Pongal wishes. Do not include offers, discounts, links, or calls to action. Clients can sense when a festive greeting is being used as a sales touchpoint, and it can backfire. 

Keep it short, clear, and warm

Long messages are often ignored on WhatsApp, even if it’s a festive greeting. Two or three well-written lines are usually enough. 

Respect language preferences

If you know a client prefers Tamil, send the message in Tamil to add a personal touch. If you’re unsure, English with a respectful tone is always safe.

Send once, not multiple times

One sincere Pongal message is enough. Avoid sending follow-ups or reminders around the same time. Festive wishes should feel natural, not automated or repetitive.

If you rely on WhatsApp to manage your business communications, Privyr can help boost your conversions by up to 300%. Privyr lets you manage all your leads and customers from one central place, and ensures every client is nurtured, followed up on time, and every campaign runs smoothly.

Try Privyr for free today!