Pipedrive vs Close CRM - Ultimate CRM Comparison
Comprehensive Analysis

Pipedrive vs. Close CRM
Comparison

The ultimate comparison between Pipedrive and Close CRM

Pipedrive logo
vs
Close CRM logo

The ultimate comparison between
Pipedrive and Close CRM

Core Features

Core features define how CRMs help you manage leads, customers, and your sales process. By understanding them, you know how well these tools centralise your data, keep your team aligned, and automate repetitive tasks.

Why Core Features matter:

  • A strong feature set ensures reduced manual work, fewer missed opportunities, and clear visibility into your pipeline.
  • Seamless team collaboration with real-time updates for everyone.
  • Actionable analytics help you make faster, data-driven decisions.

Pipedrive is a visual, sales-focused CRM built for teams to manage pipelines, track deals, and close sales.

Close CRM is a sales-focused platform designed for inside sales teams to help manage calling, emailing, SMS, and automation in one streamlined workspace.

Contact Management
Centralised Database Yes Yes
Import/export No No
Profiles Yes Yes
Segmentation No No
Activity Tracking
Follow up tracking Yes Yes
Cell and Email Tracking Yes Yes
Timeline View Yes Yes
Instant Notifications for New Leads No Yes
Team Activity Updates No No
Content Views No No
Automation
Automatic Lead Capture/Import Yes Yes
Follow-up Reminders Yes Yes
Automatic Lead Assignment Yes Yes
AI Lead Capture No No
Drip Campaigns Yes Yes
Smart Leads No Yes
Reporting And Analytics
Lead Source Reports Yes Yes
Team Performance Yes Yes
Individual Performance Yes Yes
Pipeline Management Yes Yes
Custom Reports No No
Content Management
Auto-personalised Templates for messages, pages and files Yes Yes

Integration Capabilities

Integration is one of the most important CRM features to compare, especially if you generate leads from multiple sources. An ideal CRM should seamlessly connect with external tools and platforms you already use. Strong integration capabilities mean your leads, conversations, and activities flow automatically into your CRM without endless copy-pasting or switching between apps.

This comparison lets you find out if a CRM

  • Syncs with ad platforms, social media, websites, and online forms so every lead lands directly in your CRM.
  • Connects with email, WhatsApp, SMS, and messaging apps to manage all conversations in one place.
  • Works with Google Suite, Calendly, and automation tools like Zapier, Make, or Pabbly to save time and reduce repetitive tasks.

Supports integrations with property portals, IDX websites, and automotive marketplaces for niche businesses.

Pipedrive integrates with popular tools like Google Workspace, Outlook, Zoom, and marketing apps through its Marketplace and open API.

Close integrates natively with many lead sources and productivity tools like Zoom, Slack, and Google Workspace, and also connects to thousands of other apps via Zapier and API

Integration Type
Direct Integration Many integrations need add ons May need connector tools for some integrations
Lead Sources
Ad Platforms Yes No
Social Media Yes Needs a connector tool
Business Websites Yes Yes
Online Forms Yes Yes
Property Portals Via third-party tools No
Email Yes Yes
Automotive Marketplaces Via third-party tools No
IDX Websites Via third-party tools No
Productivity Tools
Email Yes Yes
Google Suite Yes Yes
Calendly Yes Yes
Connector Tools
Zapier Yes Yes
Make Yes Yes
Pabbly Connect Yes Yes
Messaging
Whatsapp No Yes
iMessage No Yes
SMS With SMS add-ons Yes
Telegram No Yes
Data Integration
META Conversions API partnership No No

Mobile Capabilities

A desktop-based CRM may not be completely effective If you and/or your team are always out and about. Strong mobile capabilities help you manage leads, follow-ups, and updates on the go, whether you’re meeting clients, traveling, or away from your desk.

Know if your CRM helps you:

  • Get instant alerts for new leads via app or text, so you never miss an opportunity.
  • Access full CRM features from your phone, including follow-up reminders and updates.
  • Add notes, track activities, or even integrate with other apps directly from your mobile.

Pipedrive offers a powerful mobile app that allows pipeline and lead management

Close provides a mobile app that supports contact management, calling, SMS, and email on the go

Product Features
Functionality * * Some features may require desktop access
Mobile Notifications
Instant New Lead Alerts via App Yes Yes
Instant New Lead Alerts via Text No Yes
Follow-up Reminders Yes Yes
Direct Third-Party Integrations
Integration from App directly Yes Yes

Lead Management

Lead management is how CRMs help you capture, organise, and convert leads into customers. A strong lead management feature set ensures that every lead is not only collected but also followed up on at the right time, by the right person, with the right message.

Why it matters:

  • Automatically bring leads in from websites, ads, and other lead sources without manual entry.
  • Assign and route leads to the right team members for faster response.
  • Keep prospects engaged with reminders and timely communication.
  • Manage calls, emails, and messages directly within the CRM to maintain a complete history.

Pipedrive simplifies lead capture, tracking, and prioritisation using visual pipelines and customisable deal stages.

Close automates lead capture, tracking, and follow-up through integrated communication tools and customisable pipelines.

Lead Capture
Automatic Lead Import from Sources Yes Yes
Manual Lead Upload Yes Yes
Lead Distribution And Assignment
Automatic Lead Assignment Yes Yes
Round-robin Setup No Yes
Custom Lead Assignment Rules Yes Yes
Third-party Lead Distribution No No
Priority Routing No Yes
Lead Nurturing
Auto-personalised Templates Yes Yes
Follow-up Reminders Yes Yes
Follow-up Tracking Yes Yes
Drip Campaigns Yes Yes
Smart Leads No Yes
Custom follow ups Yes Yes
Whatsapp Auto-responder No No
Communication Tools
Text Yes Yes
Bulk Phone Calling No Yes
Email Integration Yes Yes
Templates Yes Yes

Ease of Use

Ease of use determines how quickly you and your team can get comfortable with the system and start seeing results. From the initial onboarding to day-to-day navigation, easy-to-use CRM saves time and reduces frustration.

Why it matters:

  • Smooth onboarding: Easy setup helps teams get started without long delays.
  • Minimal learning curve: A clear, intuitive interface means less time spent figuring things out.
  • Support when needed: Access to training and help resources ensures users feel confident and supported.

Supports integrations with property portals, IDX websites, and automotive marketplaces for niche businesses.

Pipedrive comes with simple, intuitive interface that allows users to get started quickly without technical expertise.

Close offers user-friendly and clean interface designed for sales teams that want minimal setup and maximum productivity

Accessibility And Onboarding
Learning Curve Yes Minimum (a few days) Yes minimum (a few days)
Training And Support
FAQs Yes Yes
Help Centre Yes Yes
In-person Training No No
Live Training Depends on plan Depends on plan
User Interface
User-friendly **** ****
Onboarding
Self Yes Yes
Guided No No

Industry-Specific Features

While not heavily industry-specific, Pipedrive offers flexible customisation options suitable for sales-driven sectors like real estate, agencies, and consulting.

Close isn’t industry-specific but caters well to startups, SaaS companies, and outbound sales teams focused on high-volume communication.

Customer Support

Strong customer support ensures you get timely assistance and keeps your processes running smoothly.

Live Chat
24/7 Live Chat Varies Yes
Phone Call And Email Support
24/7 Phone Call Support Depending on plan depends on plan
Designated Hours Phone Call Support Yes Yes
Email Support Available Available

Cost

Cost plays a big role in finding the right fit for your budget without compromising on value. Not just the price tag, find out what you get for it. Many CRMs offer free plans or trials, making it easier to test before committing.

Pipedrive offers mid-range pricing with scalable plans that balance affordability and functionality.

Close offers mid-to-high-tier pricing that reflects its advanced communication features and automation tools.

Pricing And Plans
Free Forever Plan Unavailable Unavailable
Price Starts at $19 per user per month starts at $35 per user
Free Trial Try free for 14 days Try free for 14 days