Freshsales vs Bitrix24 - Ultimate CRM Comparison
Comprehensive Analysis

Freshsales vs. Bitrix24
Comparison

The ultimate comparison between Freshsales and Bitrix24

Freshsales logo
vs
Bitrix24 logo

The ultimate comparison between
Freshsales and Bitrix24

Core Features

Core features define how CRMs help you manage leads, customers, and your sales process. By understanding them, you know how well these tools centralise your data, keep your team aligned, and automate repetitive tasks.

Why Core Features matter:

  • A strong feature set ensures reduced manual work, fewer missed opportunities, and clear visibility into your pipeline.
  • Seamless team collaboration with real-time updates for everyone.
  • Actionable analytics help you make faster, data-driven decisions.

Freshsales offers streamlines solutions for sales management with automation, built-in communication tools, and intuitive design for growing businesses.

Bitrix24 is a business platform that combines CRM, project management, communication, and collaboration tools in a single ecosystem.

Contact Management
Centralised Database Yes Yes
Import/export No Yes
Profiles Yes Yes
Segmentation No Yes
Activity Tracking
Follow up tracking Yes Yes
Cell and Email Tracking Yes Yes
Timeline View Yes Yes
Instant Notifications for New Leads Yes Yes
Team Activity Updates No Yes
Content Views No Yes
Automation
Automatic Lead Capture/Import Yes Yes
Follow-up Reminders Yes Yes
Automatic Lead Assignment Yes Yes
AI Lead Capture Yes No
Drip Campaigns Yes Yes
Smart Leads Yes Yes
Reporting And Analytics
Lead Source Reports Yes Yes
Team Performance Yes Yes
Individual Performance Yes Yes
Pipeline Management Yes Yes
Custom Reports No Yes
Content Management
Auto-personalised Templates for messages, pages and files Yes Yes

Integration Capabilities

Integration is one of the most important CRM features to compare, especially if you generate leads from multiple sources. An ideal CRM should seamlessly connect with external tools and platforms you already use. Strong integration capabilities mean your leads, conversations, and activities flow automatically into your CRM without endless copy-pasting or switching between apps.

This comparison lets you find out if a CRM

  • Syncs with ad platforms, social media, websites, and online forms so every lead lands directly in your CRM.
  • Connects with email, WhatsApp, SMS, and messaging apps to manage all conversations in one place.
  • Works with Google Suite, Calendly, and automation tools like Zapier, Make, or Pabbly to save time and reduce repetitive tasks.

Supports integrations with property portals, IDX websites, and automotive marketplaces for niche businesses.

Freshsales integrates with Freshworks’ ecosystem and popular third-party apps like Google Workspace, Zapier, and Slack, offering API access for custom connections.

Bitrix24 integrates with numerous third-party apps and services like Zoom, Slack, Google Workspace, and WhatsApp, along with open API support for custom integrations.

Integration Type
Direct Integration No Yes
Lead Sources
Ad Platforms Yes Yes
Social Media Yes Yes
Business Websites Yes Yes
Online Forms Yes Yes
Property Portals Yes Yes
Email Yes Yes
Automotive Marketplaces Via third-party tools third party apps
IDX Websites Via third-party tools No
Productivity Tools
Email Yes Yes
Google Suite Yes Yes
Calendly Yes Yes
Connector Tools
Zapier Yes Yes
Make Yes Yes
Pabbly Connect Yes Yes
Messaging
Whatsapp Yes Yes
iMessage Yes Yes
SMS Yes Yes
Telegram Yes Yes
Data Integration
META Conversions API partnership No No

Mobile Capabilities

A desktop-based CRM may not be completely effective If you and/or your team are always out and about. Strong mobile capabilities help you manage leads, follow-ups, and updates on the go, whether you’re meeting clients, traveling, or away from your desk.

Know if your CRM helps you:

  • Get instant alerts for new leads via app or text, so you never miss an opportunity.
  • Access full CRM features from your phone, including follow-up reminders and updates.
  • Add notes, track activities, or even integrate with other apps directly from your mobile.

Freshsales offers a powerful mobile app that lets users manage leads, emails, and deal updates on the go

Bitrix24’s mobile app enables users to access CRM data, manage tasks, communicate via chat or calls, and receive notifications in real time.

Product Features
Functionality * Some features may require desktop access * Some features may require desktop access
Mobile Notifications
Instant New Lead Alerts via App Yes Yes
Instant New Lead Alerts via Text Yes Yes
Follow-up Reminders Yes Yes
Direct Third-Party Integrations
Integration from App directly Yes Yes

Lead Management

Lead management is how CRMs help you capture, organise, and convert leads into customers. A strong lead management feature set ensures that every lead is not only collected but also followed up on at the right time, by the right person, with the right message.

Why it matters:

  • Automatically bring leads in from websites, ads, and other lead sources without manual entry.
  • Assign and route leads to the right team members for faster response.
  • Keep prospects engaged with reminders and timely communication.
  • Manage calls, emails, and messages directly within the CRM to maintain a complete history.

Freshsales automates lead capture, scoring, and assignment, helping teams work with leads effectively through the sales funnel.

Bitrix24’s lead management automates lead capture, scoring, and distribution across multiple channels.

Lead Capture
Automatic Lead Import from Sources Yes Yes
Manual Lead Upload Yes Yes
Lead Distribution And Assignment
Automatic Lead Assignment Yes Yes
Round-robin Setup Yes Yes
Custom Lead Assignment Rules Yes Yes
Third-party Lead Distribution No Yes
Priority Routing Yes Yes
Lead Nurturing
Auto-personalised Templates Yes Yes
Follow-up Reminders Yes Yes
Follow-up Tracking Yes Yes
Drip Campaigns Yes Yes
Smart Leads Yes Yes
Custom follow ups Yes Yes
Whatsapp Auto-responder No No
Communication Tools
Text Yes Yes
Bulk Phone Calling Yes Yes
Email Integration Yes Yes
Templates Yes Yes

Ease of Use

Ease of use determines how quickly you and your team can get comfortable with the system and start seeing results. From the initial onboarding to day-to-day navigation, easy-to-use CRM saves time and reduces frustration.

Why it matters:

  • Smooth onboarding: Easy setup helps teams get started without long delays.
  • Minimal learning curve: A clear, intuitive interface means less time spent figuring things out.
  • Support when needed: Access to training and help resources ensures users feel confident and supported.

Supports integrations with property portals, IDX websites, and automotive marketplaces for niche businesses.

Freshsales comes with a clean interface and minimal setup, making it easy for sales teams to adopt without steep training.

Bitrix24 is feature-rich but can feel overwhelming at first, especially for users who only need core CRM functionality.

Accessibility And Onboarding
Learning Curve Yes minimum (a few days to weeks) Yes Moderate (a few weeks)
Training And Support
FAQs Yes Yes
Help Centre Yes Yes
In-person Training Depends on plan No
Live Training Yes depends on plan
User Interface
User-friendly **** ***
Onboarding
Self Yes Yes
Guided Yes No

Industry-Specific Features

Freshsales is not deeply industry-tailored but offers flexible customisation and workflow automation suitable for industries like SaaS, real estate, and customer service.

Bitrix24 offers broad customisation rather than deep industry specialisation. It can be made adaptable for different industries including real estate, construction, and agencies.

Customer Support

Strong customer support ensures you get timely assistance and keeps your processes running smoothly.

Live Chat
24/7 Live Chat Yes Yes
Phone Call And Email Support
24/7 Phone Call Support Yes varies
Designated Hours Phone Call Support Yes varies
Email Support Unavailable Unavailable

Cost

Cost plays a big role in finding the right fit for your budget without compromising on value. Not just the price tag, find out what you get for it. Many CRMs offer free plans or trials, making it easier to test before committing.

Freshsales provides competitive pricing ideal for small and mid-sized businesses seeking value.

Bitrix24 offers a free and tiered paid plans targeting teams that need a CRM with built-in communication and management tools

Pricing And Plans
Free Forever Plan Available Available
Price Starts at $9 per user per month Starts at $49 per month (team of 5)
Free Trial Try free for 21 days Try free for 15 days