The ultimate comparison between
Attio and Keap
Core Features
Core features define how CRMs help you manage leads, customers, and your sales process. By understanding them, you know how well these tools centralise your data, keep your team aligned, and automate repetitive tasks.
Why Core Features matter:
- A strong feature set ensures reduced manual work, fewer missed opportunities, and clear visibility into your pipeline.
- Seamless team collaboration with real-time updates for everyone.
- Actionable analytics help you make faster, data-driven decisions.
Attio is an AI-native CRM built for modern go-to-market teams, with a flexible data model, customisable workflows, and AI-powered automation and reporting
Keap is an all-in-one CRM and marketing automation platform designed for small businesses to streamline sales, client management, and follow-up workflows.
Integration Capabilities
Integration is one of the most important CRM features to compare, especially if you generate leads from multiple sources. An ideal CRM should seamlessly connect with external tools and platforms you already use. Strong integration capabilities mean your leads, conversations, and activities flow automatically into your CRM without endless copy-pasting or switching between apps.
This comparison lets you find out if a CRM
- Syncs with ad platforms, social media, websites, and online forms so every lead lands directly in your CRM.
- Connects with email, WhatsApp, SMS, and messaging apps to manage all conversations in one place.
- Works with Google Suite, Calendly, and automation tools like Zapier, Make, or Pabbly to save time and reduce repetitive tasks.
Supports integrations with property portals, IDX websites, and automotive marketplaces for niche businesses.
Attio integrates with lead sources, connector tools, productivity tools, APIs, and webhooks, allowing data sync across communication and productivity systems
Keap integrates with popular lead sources and productivity tools. It also provides an API and marketplace for additional connections.
Mobile Capabilities
A desktop-based CRM may not be completely effective If you and/or your team are always out and about. Strong mobile capabilities help you manage leads, follow-ups, and updates on the go, whether you’re meeting clients, traveling, or away from your desk.
Know if your CRM helps you:
- Get instant alerts for new leads via app or text, so you never miss an opportunity.
- Access full CRM features from your phone, including follow-up reminders and updates.
- Add notes, track activities, or even integrate with other apps directly from your mobile.
Attio’s mobile app provides access to contacts, notes, pipelines, and updates for teams. However, many features only work on the desktop app.
Keap offers well featured mobile app for users to manage contacts, track sales, send invoices, on the go.
Lead Management
Lead management is how CRMs help you capture, organise, and convert leads into customers. A strong lead management feature set ensures that every lead is not only collected but also followed up on at the right time, by the right person, with the right message.
Why it matters:
- Automatically bring leads in from websites, ads, and other lead sources without manual entry.
- Assign and route leads to the right team members for faster response.
- Keep prospects engaged with reminders and timely communication.
- Manage calls, emails, and messages directly within the CRM to maintain a complete history.
Attio centralises lead capture, enrichment, and tracking with customisable pipelines and automated workflows.
Keap allows users to automate lead capture, tagging, nurturing, and follow-ups through customisable pipelines.
Ease of Use
Ease of use determines how quickly you and your team can get comfortable with the system and start seeing results. From the initial onboarding to day-to-day navigation, easy-to-use CRM saves time and reduces frustration.
Why it matters:
- Smooth onboarding: Easy setup helps teams get started without long delays.
- Minimal learning curve: A clear, intuitive interface means less time spent figuring things out.
- Support when needed: Access to training and help resources ensures users feel confident and supported.
Supports integrations with property portals, IDX websites, and automotive marketplaces for niche businesses.
Attio is intuitive and visually clean, making it easy for teams to set up custom CRM structures without feeling overwhelmed.
Keap is easy to use once set up, but its initial configuration and automation workflows can be complex for beginners
Industry-Specific Features
Attio isn’t industry-specific but provides flexible components that suit startups, agencies, venture firms, and relationship-driven businesses.
Keap focuses on small business needs rather than specific industries, making it ideal for service providers, consultants, and agencies.
Customer Support
Strong customer support ensures you get timely assistance and keeps your processes running smoothly.
Cost
Cost plays a big role in finding the right fit for your budget without compromising on value. Not just the price tag, find out what you get for it. Many CRMs offer free plans or trials, making it easier to test before committing.
Attio offers mid-range pricing with scalable plans, balancing affordability and advanced customization for growing teams.
Keap is priced on the higher side for small businesses but offers top-tier automation and integrated marketing tools.
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