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You’ve collected a lot of leads this year. From lead ads. From enquiries, referrals, events — everywhere.
These are people who once showed real interest and reached out with a need. People you probably haven’t spoken to in months?
As the year-end rolls in, business slows down. You’re wondering if you should run more ads, look for new leads, or simply pause and wait for things to pick up in January.
Before you do any of that, try this. It’s a smarter strategy that’s always overlooked: Re-engage the leads you already have in one click, especially your Q1 leads.
They didn’t reject you. They didn’t disappear. They just never heard from you again. And year-end is the perfect time to bring them back.
This is the simplest, highest-ROI year-end strategy to re-engage old leads — and it works better than chasing brand-new ones.
Why your Q1 leads are more valuable than you think
If someone contacted you earlier this year — whether in January, April, or August — they didn’t do it randomly.
Most people don’t enquire “just for fun”. They reached out because something in their life, plans, or goals triggered that interest.
And here’s a truth most business owners overlook: They didn’t reject you. They just never heard from you again.
Schedules got busy. Priorities shifted. They forgot to reply, or they just weren’t ready yet.
But now? Year-end changes everything. These older leads are often warmer and are more likely to respond than any brand-new lead you’ll collect today.
Why year-end is the BEST time to follow up
The end of the year is one of the most powerful moments to reconnect with old leads. People naturally shift into “review and reset” mode, making them far more open to hearing from you again.
This is the time when people:
- Slow down
- Reflect on their goals
- Have more mental space
- Revisit things they meant to do earlier
- Prepare for a fresh start
- Make decisions they delayed all year
In other words: they finally have the time, clarity, and headspace they didn’t have in Q1, Q2, or Q3.
There’s still time to re-engage them — but not much. Send your follow ups now to stand out more. Because soon, every business will start blasting their New Year promos, and your lead’s WhatsApp chats will be flooded with noise.
A simple check-in message today can put you back on their radar. Wait too long, and you’ll lose visibility in the New Year rush.
How to find your old leads in Privyr
If you’re using the Privyr app to manage your leads, here’s how to uncover a goldmine of leads you forgot you had.
- Open Privyr on mobile or web
- Go to your Clients tab
- Click on Filter
- Set the Date Created field to one of the options below:
- 🗓️ January to March (your Q1 leads)
- 🗓️ Past 6 to 12 months
- 🗓️ All leads from last year
You’ll see the list of leads you’ve captured this past year. A lot of them are still great prospects!
Don’t have a Privyr account yet? You can sign up for free here, then import your past leads from your phonebook, CSV, and other popular integrations. It’s never too late to start keeping track of your leads!
Manually messaging your past leads is not a good idea
Now let’s be honest. Messaging dozens or hundreds of old leads one-by-one via WhatsApp will take forever. I’ll probably give up halfway through. 😅
Even if you’re manually sending the messages, you risk hitting WhatsApp’s new messaging limits, which could get your account restricted or banned.
WhatsApp has been tightening rules around bulk sending, whether it’s done by hand or through unauthorised automated bulk senders. If you want to instantly and automatically message all your past leads without getting banned, the authorised solution is WhatsApp Campaigns.
How to bulk send year-end follow ups via WhatsApp, without getting banned
Privyr’s WhatsApp Campaigns feature solves this problem instantly.
Instead of sending follow-ups one by one, you can:
- Instantly message hundreds or thousands of old leads
- Send from your existing WhatsApp Business number
- Auto-personalise every message
- Stay safe and compliant
- Reconnect with everyone in ONE click
It’s an easy and effective year-end strategy to re-engage old leads. Simply use filters to find your leads from earlier this year, create your message, and hit send.
After sending, you can also track your campaign performance directly in Privyr, with detailed insights on who received your message, who read it, and more.
What should you send: Year-end follow-up ideas 💡
If you want some inspiration, you can always copy one of our ready-to-use templates:
- Follow-up message templates for WhatsApp
- Thanksgiving message templates for clients
- Christmas WhatsApp messages for customers
- New Year WhatsApp messages for clients
Summary
If you take one thing from this article, let it be this: Your old leads are your biggest year-end opportunity.
Your next client may not come from a new ad. They may come from someone who enquired 9 months ago and is finally ready today. One message could be all it takes, and now is the moment to blast your follow ups.
This is the best year-end strategy to re-engage old leads that high-performing salespeople rely on every year.
Re-engage your past leads today with WhatsApp Campaigns in Privyr! Instantly message hundreds or thousands of leads from your WhatsApp Business number, without getting banned. Turn a slow season into your strong finish for the year! 💪
