We’re excited to announce Privyr’s new and improved Meta Lead Ads Optimisation, powered by Meta Conversions API v2! ✨ If you’re running Meta Lead Ads, this is the fastest and easiest way to train the algorithm to find you higher quality leads, at lower costs.
The best part? Now the entire setup only takes less than 5 minutes! No need to wait weeks for Meta’s learning and analysis phase. No pixel setup or funnel configuration needed, and no minimum lead requirements!
Introducing Meta Lead Ads Optimisation v2 🤯
⚡ One-click setup: Meta Lead Ads Optimisation is now automatically set up once you connect Privyr to your Facebook account.
🎯 Optimise for specific events: You can now select a specific Conversion Event in your Meta Ads Manager to optimise your ads on, based on any Lead Stage field in Privyr (e.g. Booked a Meeting, Purchased). You won’t need to manually configure a sales funnel on Meta to signal quality leads.
🧠 Unlock Meta’s best AI models for your ads: Enhance your campaigns with Meta’s latest, most advanced algorithms to target higher-quality leads.
🙌 Works with any lead volume: Previously, you needed at least 200 leads per month to qualify for conversion optimisation. Now, anyone can optimise their campaigns with Privyr from Day 1 – even with just a few leads.
Getting Started
Start enhancing your Facebook Lead Ads with Privyr’s Meta Conversions API in 3 simple steps!
Step 1: Connect Privyr to your Facebook account
This takes less than a minute, and ensures new leads from your Facebook Ads are automatically and instantly sent to your Privyr account. You can skip this step if you’re already receiving leads from Facebook into Privyr.
Step 2: Update the Lead Stages in your Privyr app
As you follow up with Facebook leads and move them through your sales funnel, simply update their LEAD STAGE in Privyr (e.g. Meeting Booked, Attended Viewing, Purchased). Privyr automatically sends this conversion data back to Meta to train your ads.
If you want, you can always customise your Lead Stages under your Custom Field settings.
Step 3: Optimise your ad settings in Meta Ads Manager
In your Ads Manager, create a new Ad Set. Select the performance goal “Maximise number of conversion leads”, along with the appropriate Dataset and Conversion Event.
This will tell Meta to optimise your campaigns based on the lead quality signals you’re sending from Privyr.
For the full step-by-step tutorial, check out our detailed guide on setting up Meta Conversions API v2.
