"These leads are amazing... Let's double the budget for the campaign," said the client... in your dreams. The reality is more often like this: Your client is frustrated because the leads you gave them are “bad” and the next campaign doesn’t move forward as planned.
But are the leads that your agency is generating really that bad?
Having helped 50,000 marketers, sales professionals, and small businesses convert over 30 million leads, we found that it's not always about the quality of the lead, but the quality of the outreach. And here's how you can help your clients multiply their lead conversion rates.
Share these 4 key tips with your clients the next time they grill you over “bad leads”.
Your leads are more likely to see your outreach when you message them on apps like WhatsApp, iMessage, or SMS – whichever is more popular in your region. If you're calling them straight away, they might not even pick up because you’re calling from an “unknown number”. And thus, your chances of connecting with them are extremely low.
Nobody likes to be addressed as “Sir/Madam”, especially when it comes from a salesperson they just met. Your leads might throw them into the trash without a second thought, because impersonal messages like these usually come from scams or questionable money-lending services.
Therefore, you should address a new prospect by name. Just a simple “Hey Michael 👋” already feels more personal and inviting.
Leads who don't reply should be nurtured, not thrown away. They might have been too busy to read your message, or they forgot to reply, or they're simply not ready to buy yet. Nevertheless, people will eventually want to buy the products or services you’re offering – you just need to be there when they’re finally ready. So remember to follow up, especially if you sell high-ticket items like cars or properties.
Privyr is a simple mobile CRM that connects directly to your lead sources like Facebook, TikTok, and Google Ads.
TL;DR Your leads are not bad. The outreach just needs a little push (notification).
Click here to get your free forever plan!