{"id":9898,"date":"2025-01-21T02:27:40","date_gmt":"2025-01-21T02:27:40","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=9898"},"modified":"2025-01-23T03:29:04","modified_gmt":"2025-01-23T03:29:04","slug":"cartimes-automobile-case-study","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/cartimes-automobile-case-study\/","title":{"rendered":"How CarTimes Automobile increased lead conversions by 30% with Privyr for Teams"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

With Privyr, Lenus Choo from CarTimes Automobile Singapore improved their lead conversion and simplified the sales process for over 100 team members<\/h4>\n\n\n\n
\n
\n \n
\n

Industry<\/span>

Automotive<\/p>\n

Market<\/span>

Singapore<\/p>\n

Team Size<\/span>

Over 100<\/p>\n <\/div>\n <\/div>\n \n

\n
\n \n \n

Features Used<\/h3>\n \n
\n
\n \n \n <\/path><\/svg><\/span>\n Instantly Receiving & Contacting New Leads\n <\/div>\n \n
\n \n <\/path><\/svg>\n <\/span>\n Automatic Lead Assignment\n <\/div>\n \n
\n \n \n <\/path><\/svg><\/span> Follow-Up Reminders\n <\/div>\n \n
\n \n \n <\/path><\/svg><\/span> Team Dashboard\n <\/div>\n \n
\n \n \n \n <\/path><\/svg><\/span>Lead Management & CRM\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n \n

Lenus Choo, Head of Marketing at CarTimes Automobile, has spent over a decade in marketing in Singapore.

Founded in 2001, CarTimes Automobile started as a used car dealer in Singapore and has since expanded to provide a suite of auto solutions including retail, financing, insurance, parallel imported new cars, repair, maintenance, and servicing. It was acquired by CARSOME Group in 2022, which gave the business additional digital capabilities.

Today, CarTimes Automobile has facilitated over 350,000 transactions across their business verticals<\/p>\n\n\n\n

Challenge<\/strong><\/h2>\n\n\n\n

\u201cWe used to have a response time of around 10 days.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n

How do you take a traditionally face-to-face business online?<\/p>\n\n\n\n

This is the question CarTimes Automobile and many businesses had to grapple with during the COVID-19 pandemic, which sent businesses and buyers around the world into isolation for several months, without a clear end to the restrictions.<\/p>\n\n\n\n

\u201cNormally, we would meet the customers and the customers would need to see the car, but none of that could happen,\u201d explains Lenus. \u201cAs a company, we needed to go digital fast.\u201d<\/p>\n\n\n\n

Lenus rose to the challenge and created an array of digital ads that would reach their target audience from the safety of their homes. With multiple ads running from various lead sources, her hard work paid off. She received hundreds, even thousands of leads, which was promising but also brought its own set of challenges.<\/p>\n\n\n\n

\u201cThen I had a problem because back then, the team was me alone,\u201d she says.<\/p>\n\n\n\n

Every morning, she woke up, sat down in front of her computer, and exported all of her leads from all of her lead sources \u2013 by hand. She\u2019d distribute the leads to sales team members in a spreadsheet as fast as she could. Still, she knew they were struggling to achieve the quick outreach that they knew their prospects required.<\/p>\n\n\n\n

\u201cWe used to have a response time of around 10 days,\u201d she says. \u201cThat\u2019s when I thought \u2018Maybe I should Google and see if there\u2019s something for me\u2019.\u201d<\/p>\n\n\n\n

Discovering Privyr<\/strong><\/h2>\n\n\n\n

\u201cUltimately, the reason why I chose to try this app is because it\u2019s mobile-first.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n

In her quest for a solution, Lenus came across Privyr, which offered her the ability to instantly receive leads to her mobile phone and contact them in a few taps \u2013 without the time it takes to manually export leads with a spreadsheet.<\/p>\n\n\n\n

\u201cI started off with an individual account for myself just to test out its functions,\u201d she says. From the beginning, she loved the way the CRM worked but didn\u2019t know how she would replicate the process for her team. But Privyr for Teams<\/a> was the game changer for Lenus.<\/p>\n\n\n\n

\u201cI realized that with Privyr for Teams, I can actually add people from my team to start receiving the leads instantly,\u201d she says.<\/p>\n\n\n\n

Soon, Lenus had half of the sales team testing Privyr, and the feedback was promising. Privyr was easy to use, and they liked that they could use the app to send auto-personalised and customisable sales content like WhatsApp messages.<\/p>\n\n\n\n

Solution<\/h2>\n\n\n\n

\u201cWhen Privyr for Teams came out, I realised I can actually add people from my team to automatically and instantly receive their leads.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n

Getting CarTimes Automobile\u2019s sales team to use Privyr wasn\u2019t difficult for Lenus, because the team experienced the benefits firsthand.<\/p>\n\n\n\n

\u201cI think they see the usefulness for themselves: the time that they save, and the convenience they have to manage everything through their own mobile phone,\u201d says Lenus.<\/p>\n\n\n\n

Because CarTimes Automobile has a large sales team and such an intricate lead generation process, Lenus also found the Team Dashboard<\/strong> useful. Team Dashboard is a feature exclusive to Privyr for Teams. With it, they could easily keep track of how quickly team members were reaching out to their leads.<\/p>\n\n\n\n

\u201cWe would notice if there was any discrepancy. Like, if suddenly the response time went up a lot, we could ask what happened, if this person was on leave or something,\u201d she explains.<\/p>\n\n\n\n

Privyr\u2019s Team Dashboard also helps Lenus make sure team members are only taking on the leads that they can handle. Otherwise, team managers like Lenus can easily reassign leads, to keep the team operating efficiently.<\/p>\n\n\n\n

\u201cIt\u2019s a win for the management side because with the app, we can see report statistics and a lot more data about our team and our performance,\u201d she says.<\/p>\n\n\n\n

Lenus\u2019 Story<\/strong><\/h2>\n\n\n\n

When the pandemic ended, CarTimes Automobile\u2019s sales process kept their mobile-first, digital lead generation methods. Today, Lenus receives the team\u2019s leads from multiple lead sources including Facebook Ads, TikTok Lead Generation, their website, and more.<\/p>\n\n\n\n

\u201cThe lead generation wasn’t that much of a problem,\u201d she says. \u201cIt’s more about how we engage with them after we get them.\u201d<\/p>\n\n\n\n

The time after receiving a lead is crucial, and CarTimes knows they must act quickly to engage the prospect while they are most interested. CarTimes\u2019 marketing team sends the leads to the sales team to handle. Their salespeople also provide feedback to the marketers about how qualified the marketers are so they could further optimise the campaigns.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

If the lead seems qualified, the CarTimes Automobile’s sales team engages with the lead via WhatsApp, then a phone call. Next, they invite the customer to the showroom for an in-person meeting.<\/p>\n\n\n\n

\u201cFor new cars, because of the COE bidding which is unique to Singapore, the sales process can take up to three months from the day they inquire until they collect the car,\u201d says Lenus.<\/p>\n\n\n\n

Privyr allows CarTimes Automobile to instantly receive and contact leads<\/strong>, while Automatic Lead Assignment<\/strong> makes sure that the right lead gets assigned to the right salespeople \u2013 very important as CarTimes\u2019 team has so many members.<\/p>\n\n\n\n

Results<\/strong><\/h2>\n\n\n\n

\u201cWe increased lead conversions by 20 to 30%.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n

With Privyr, CarTimes Automobile successfully increased their lead conversion from 20 to 30%. Lenus also noticed massive improvements in the business\u2019 sales processes.<\/p>\n\n\n\n

\u201cWith Privyr, what we saw was immediate and automatic lead distribution. The lead is directly assigned to the salesperson and they pick it up immediately,\u201d says Lenus. She gained back the time she used to spend manually assigning leads. Meanwhile, she noticed greatly improved response time from the entire team.<\/p>\n\n\n\n

As CarTimes Automobile\u2019s success grew, Privyr was able to grow alongside the business.<\/p>\n\n\n\n

When asked if Privyr is more of a sales or a marketing tool, Lenus finds it hard to say, because in her mind, the two groups have to work so closely together to be successful. Privyr helps bridge the gap between the two.<\/p>\n\n\n\n

\u201cHistorically, there is always this divide. Sales is sales, and marketing is marketing,\u201d she says, \u201cbut with a tool like this, we can actually connect.\u201d<\/p>\n\n\n\n

Lenus\u2019 story is just one of many customer successes with Privyr<\/strong><\/h3>\n\n\n\n

Start writing your own success story today with Privyr. Don\u2019t have a Privyr account? Create one here<\/a>.<\/p>\n\n\n\n

For more about how sales teams can use Privyr to boost their success, why not check out this article about 4 ways you can automatically assign leads to your team<\/a>?<\/p>\n\n\n\n

Or, if you\u2019re sending out a lot of messages, files, and brochures to your team, maybe you\u2019ll want to learn about how to manage your sales content for your team effectively<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

Here\u2019s how Privyr CRM helped an auto service provider grow lead conversions by 20-30%, and simplify the sales process of a team of over 100.<\/p>\n","protected":false},"author":8,"featured_media":9944,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[1024,469,815],"yoast_head":"\nHow CarTimes increased lead conversions by 20 to 30% with Privyr for Teams | Case Study<\/title>\n<meta name=\"description\" content=\"Here\u2019s how Privyr CRM helped an auto service provider grow lead conversions by 20-30%, and simplify the sales process of a team of over 100.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.privyr.com\/blog\/cartimes-automobile-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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