{"id":9362,"date":"2024-09-10T04:42:31","date_gmt":"2024-09-10T04:42:31","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=9362"},"modified":"2025-08-27T13:41:32","modified_gmt":"2025-08-27T13:41:32","slug":"meta-conversions-api-privyr-integration","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/meta-conversions-api-privyr-integration\/","title":{"rendered":"How Privyr&#8217;s new integration helps you get more qualified Facebook Leads (Meta Conversions API)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"501\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-smaller-1024x501.jpg\" alt=\"\" class=\"wp-image-9412\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-smaller-1024x501.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-smaller-300x147.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-smaller-1536x751.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-smaller.jpg 1795w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-smaller-300x147@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Meta Conversions API (CAPI) now integrates with Privyr!<\/figcaption><\/figure>\n\n\n\n<p>We know so many of you work hard and spend lots of time on your Facebook Lead Ads, but you\u2019re not always seeing the benefits from all of that labour! So, we\u2019re excited to announce a new integration designed to help you capture <strong>higher quality Facebook leads at a lower cost of acquisition per lead<\/strong> \u2013 simply by using Privyr. \ud83d\ude80 \u2728<\/p>\n\n\n\n<p>Privyr is now <strong>the only mobile-first CRM in the world<\/strong> to integrate with <strong><a href=\"https:\/\/www.privyr.com\/blog\/what-is-meta-conversions-api-and-how-to-make-the-most-of-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Conversions API<\/a><\/strong>!<\/p>\n\n\n\n<p>With the Meta Conversions API Privyr integration, you can choose to let Facebook know when you receive promising leads from your Facebook Lead Ads \u2013 all it takes is a single click within Privyr!<\/p>\n\n\n\n<p>Facebook will then use that information to help future lead generation campaigns target leads similar to the leads you\u2019ve marked as qualified.<\/p>\n\n\n\n<p>That will help you run Facebook Lead Ads that perform better \u2013 meaning you\u2019ll receive more qualified leads, at a lower cost per lead. \ud83e\udd73<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"658\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Flowchart-03-1024x658.png\" alt=\"How the Meta Conversions API (CAPI) Privyr integration works\n\n1. Lead sees your ad and submits their details\n\n2. You receive your new lead in Privyr. From Privyr, you can contact &amp; manage them.\n\nWITHOUT META CONVERSIONS API\n\n3. Facebook's knowledge about your lead ends. Your lead ads run as before.\n\nWITH META CONVERSIONS API\n\n3. From Privyr, you can choose to share information about your qualified leads with Facebook.\n\n4. Facebook uses this data to show your lead ad to more qualified leads.\n\nThe image cycles back to #1: Lead sees your ad and submits their details.\" class=\"wp-image-9365\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Flowchart-03-1024x658.png 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Flowchart-03-300x193.png 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Flowchart-03-1536x987.png 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Flowchart-03-1024x658@2x.png 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Flowchart-03-300x193@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2><strong>Skyrocket your Lead Ads\u2019 ROI with Meta Conversions API \u2705<\/strong><\/h2>\n\n\n\n<p>Here\u2019s Facebook\u2019s data about the results the average user achieves using Meta Conversions API. \ud83d\ude80<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"826\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Facebook-Data-Graphic-01-1024x826.png\" alt=\"According to Facebook Meta's data, the average user can achieve the following using Meta Conversions API: 15% reduction in cost per quality lead and 44% increase in rate of converting a lead to a quality lead. (Compared to lead ads with instant forms optimised for volume of leads)\" class=\"wp-image-9366\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Facebook-Data-Graphic-01-1024x826.png 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Facebook-Data-Graphic-01-300x242.png 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Facebook-Data-Graphic-01.png 1231w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Facebook-Data-Graphic-01-300x242@2x.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To use the Meta Conversions API Privyr integration, you simply need to be a <strong><a href=\"https:\/\/www.privyr.com\/intro\/facebook\" target=\"_blank\" rel=\"noreferrer noopener\">Privyr user who is running Facebook Lead Ads<\/a><\/strong>. \u2728<\/p>\n\n\n\n<h2><strong>How to set up Meta Conversions API \u2705<\/strong><\/h2>\n\n\n\n<p>Go to <strong>Account &gt; Settings &gt; Facebook Conversion API<\/strong>. Click <strong>Login with Facebook<\/strong> and follow the steps! You only need to set up Conversions API one time. \ud83e\udd73<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"818\" height=\"328\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-login.jpg\" alt=\"Here's how to set up the Meta Conversions API Privyr integration within Privyr.\" class=\"wp-image-9367\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-login.jpg 818w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-login-300x120.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-login-300x120@2x.jpg 600w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n\n\n<p>For more details on how to set it up, you can <a href=\"https:\/\/help.privyr.com\/knowledge-base\/facebook-conversions-api\/\" target=\"_blank\" rel=\"noreferrer noopener\">visit our help guide<\/a>. You can also watch our webinar on CAPI, organised by Meta and Privyr!<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to generate more qualified Facebook Leads with Meta Conversions API (CAPI) and Privyr CRM\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/pPXrpb7sLHA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2><strong>How to mark leads as qualified \u2705<\/strong><\/h2>\n\n\n\n<p>Once connected to <strong>Facebook Conversion API<\/strong>, you will see a new button in the <strong>Client Details<\/strong> for each Facebook lead. This button will let you mark a lead as qualified, whether you\u2019re viewing a Facebook lead on Privyr app or web.<\/p>\n\n\n\n<p>This way, Facebook has the information they need to help your ads reach more leads like those! \ud83d\udc4f<\/p>\n\n\n\n<p>You know your business best, and every business is different. That means that a \u201cqualified lead\u201d for you may look a little different from other sales reps\u2019. So you can decide what \u201cqualified lead\u201d means to you.&nbsp;<\/p>\n\n\n\n<p>Here are some popular indicators customers use to tell if their leads are qualified:<\/p>\n\n\n\n<ul>\n<li>\ud83d\udcf2 The lead books an appointment.<br><\/li>\n\n\n\n<li>\ud83d\udecd\ufe0f The lead makes a purchase.<br><\/li>\n\n\n\n<li>\ud83c\udfe0 The lead schedules a viewing.<\/li>\n<\/ul>\n\n\n\n<p>To mark a qualified Facebook lead, just go to their <strong>Client Details<\/strong>, then click on <strong>Facebook Conversion Lead Status<\/strong> or <strong>Options &gt; Mark as Qualified on Facebook<\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-Mark-as-Qualified.jpg\" alt=\"How to indicate a qualified lead using the Meta Conversions API Privyr integration\" class=\"wp-image-9369\" width=\"615\" height=\"498\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-Mark-as-Qualified.jpg 615w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-Mark-as-Qualified-300x243.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/CAPI-Mark-as-Qualified-300x243@2x.jpg 600w\" sizes=\"(max-width: 615px) 100vw, 615px\" \/><\/figure><\/div>\n\n\n<p>Then, Facebook will know that this is the kind of lead you want. When you do this for each of your qualified Facebook leads, Facebook will use this information to show your ads to people more like those leads! \ud83e\udd29<\/p>\n\n\n\n<p>Ready to start improving the quality of your leads, at a lower cost per conversion? \ud83d\ude80 You can connect your Privyr account to Facebook Conversions API right now.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/web.privyr.com\/account\/facebook-conversion-api\" style=\"background-color:#c863ff\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CONNECT TO FACEBOOK CONVERSIONS API<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>We\u2019re delighted to be a Meta Business Partner. But we\u2019re even more excited for you to <strong>start seeing better ROI with your Facebook Lead Ads, using our new integration<\/strong>. You can also book a free discovery call with an expert who will show you how to set up Meta Conversions API for your account! \ud83d\ude80\u2728<\/p>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button aligncenter\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.privyr.com\/form\/SeWbvRfA#request-a-demo\" style=\"background-color:#c863ff\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>REQUEST A DEMO<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now you can capture higher quality Facebook leads at a lower cost per lead, with Privyr!<\/p>\n","protected":false},"author":8,"featured_media":9415,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[207],"tags":[235,469],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get more qualified Facebook Leads with Meta Conversions API<\/title>\n<meta name=\"description\" content=\"Privyr is now the only mobile-first CRM in the world to integrate with Meta Conversions API! 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