![\"iProperty](\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/08\/Considering-iProperty-package-for-lead-generation_-1024x581.jpg\")
<\/figure>\n\n\n\niProperty\u2019s Core Packages for agents<\/h2>\n\n\n\n
If your listings are not attracting enough leads even after optimisation, you may want to boost them through paid promotion at some point. Paid packages can also be a great way to boost newer and lesser known projects that you can\u2019t promote based on keywords yet. <\/p>\n\n\n\n
As you may know, there are three types of Core Packages for agents. <\/p>\n\n\n\n
iCore Package<\/h3>\n\n\n\n
The iCore Package provides essential tools to capture leads, including basic listing tools, lead management, and Market Insights Lite. These tools allow you to manage your listings more effectively and start building a client base. If you\u2019re a smaller-scale agent, the iCore Package can provide a solid foundation for establishing trust in the real estate market and growing your reach.<\/p>\n\n\n\n
With iCore Package you\u2019ll also enjoy a much better visibility over free listings at the annual cost of RM2,180. <\/p>\n\n\n\n
iPro Package<\/h3>\n\n\n\n
The iPro Package comes with enhanced listing options and advanced lead management features. These features help you qualify and nurture leads more effectively while improving the visibility of your listings. The package also provides detailed market data to make informed decisions. <\/p>\n\n\n\n
With analytics and data at your disposal, you can customise your strategies to suit your prospects and generate higher-quality leads. This package costs RM3,180 annually and can be excellent for improving sales if you have grown your portfolio to a certain level and need more advanced tools for further growth. <\/strong><\/p>\n\n\n\n The iMax Package is the most comprehensive offering from iProperty, designed for agents with extensive portfolios. It provides premium listing visibility, ensuring your listings are visible to the widest possible audience. The package also includes comprehensive lead management tools and advanced market analytics. You can leverage data-driven strategies of the package for optimum lead generation. <\/p>\n\n\n\n This package can be great for maximising exposure of your properties and driving business growth. You can enjoy the perks of the iMax package at an annual cost of RM4,280. <\/p>\n\n\n\n While iProperty packages for agents can be incredibly beneficial for improving visibility and generating leads, you might not always want to subscribe to them, especially when you want to promote specific listings only. Your brand may have good organic reach, and you may just want to boost specific projects. Additionally, your budget may not always align with the packages. In such cases, iProperty provides additional promotional tools. Here\u2019s an overview of these tools: <\/p>\n\n\n\n Premium and featured listings are positioned at the top of search results within the platform. Such listings capture the attention of potential buyers first. Standard listings are slightly lower in the ranking, but they\u2019re still favoured by iProperty\u2019s search algorithms.<\/p>\n\n\n\n Top position in search results means your listings have increased visibility. This can lead to more clicks, improved lead generation and faster conversion.<\/p>\n\n\n\n Ad credits allow you to run sponsored placements of your properties across the iProperty platform. This feature can be super useful in competitive markets where standing out is crucial.<\/p>\n\n\n\n Sponsored placements enhance visibility and ensure your properties are seen by more targeted clients. It can significantly increase the chances of securing quality leads.<\/p>\n\n\n\n Banner ads are paid advertisements displayed across the iProperty site. You can use them to promote your listings, services, or branding. As these ads boost your brand visibility and drive targeted traffic directly to specific listings, you can attract a more focused audience and generate higher-quality leads.<\/p>\n\n\n\n Targeted email campaigns allow you to send promotional emails directly to iProperty\u2019s user database. With this tool, you can reach a highly relevant and engaged audience. <\/p>\n\n\n\n Social media integration tool is designed for agents looking to promote their listings across social networks like Facebook. With this tool, you can share your listings across various social media platforms directly from the iProperty interface. This tool expands the reach of your listings beyond the iProperty platform. <\/p>\n\n\n\n Partner sites listings option allows you to syndicate your listings across the PropertyGuru group\u2019s platforms and capture a larger audience. This feature can be a game changer if you’re looking to extend the reach of your listings to international buyers and investors.<\/p>\n\n\n\n If your goal is to enhance your profile visibility and branding on the iProperty platform, you can benefit from iProperty\u2019s premium branding options. This includes features like a more prominent agent profile and enhanced visibility in search results. Strong branding can help build your reputation and make your profile more attractive to potential clients. <\/p>\n\n\n\n Agent packages and paid promotions only ensure enhanced visibility for your listings and brand. However, generating leads is a different game. If potential leads don\u2019t find what they\u2019re looking for in your listings, they\u2019ll most likely ignore them, even if they clicked into the listing. Lead generation depends entirely on what you present. Therefore, it\u2019s important to optimise your listings, especially if you\u2019re paying to promote them. Here are some tips for listing optimisation:<\/p>\n\n\n\n Generating leads is a critical first step in your real estate sales process, but it’s only half the battle as simply acquiring new leads does not guarantee success. You need to carefully handle the next step to improve the chances of selling your properties. <\/p>\n\n\n\n Leads need to be carefully managed and nurtured so you can convert them into actual clients. Without a well-structured strategy to handle and follow up with these leads, you may miss out on sales opportunities and waste resources, even with the most effective lead generation efforts.<\/p>\n\n\n\n Here are some important practices you may want to consider for your sales process: <\/p>\n\n\n\n There are a few common pitfalls that can undermine your efforts while generating and nurturing leads. These are mistakes that you can easily avoid to ensure a better sales process and improve your outcomes. Here are three of the most important pitfalls you should avoid: <\/p>\n\n\n\n Delayed outreach<\/strong><\/p>\n\n\n\n Timing is everything when you\u2019re trying to sell your product in a very competitive market. Late outreach to new leads can significantly harm your chances of getting a response from your leads, let alone converting them into clients. When a prospect shows interest in a listing, they expect a prompt response. A delay, even just for a few hours, can result in the lead losing interest, moving on to another agent, or finding an alternative property.<\/p>\n\n\n\n To avoid this, ensure your follow-up process is timely and efficient. Build systems that alert you of new leads in real time and prioritise prompt responses. If you can\u2019t respond personally right away, have an automated system to send an acknowledgment message to let the lead know you will be in touch shortly. Speed is a key differentiator in closing deals, so prioritising immediate and consistent follow-ups is essential.<\/p>\n\n\n\n If you\u2019re handling your sales process manually, you may need to visit your leads sources like Facebook or iProperty multiple times a day to check on new leads. If you\u2019re generating a lot of leads, tracking leads manually can get pretty challenging. Therefore, consider having a CRM that comes with real-time lead alert features. <\/p>\n\n\n\n Over-reliance on automation<\/strong><\/p>\n\n\n\n Automation tools can be incredibly useful for streamlining repetitive tasks, such as downloading leads to your CRMs or spreadsheets, sending messages, etc. But real estate is a relationship-driven business, and personal connections often make the difference between closing a deal and losing a potential client. If you rely too much on automated messages, it can make your communication feel generic and alienate leads since they will be looking for personalised service and attention.<\/p>\n\n\n\n To avoid this, strike a balance between automation and personal interaction. Use automation for efficiency and internal tasks like follow-up reminders, but ensure you or your team personally handle key touchpoints or customer-facing tasks, such as initial outreach and critical follow-ups. Tailor your communication to the specific needs and preferences of each lead to build trust.<\/p>\n\n\n\n Ignoring data analytics<\/strong><\/p>\n\n\n\n Data analytics provide key insights into the performance of your lead generation and conversion activities. Ignoring this data will lead to missed opportunities and lowered performance. Key metrics such as effectiveness of lead sources, conversion rates, and customer behaviour patterns allow you to understand what works and what doesn\u2019t. If you ignore them, you\u2019ll be flying blind and making decisions based on assumptions.<\/p>\n\n\n\n Regularly review and analyse the data collected from your lead management efforts. Understand which channels are generating the most valuable leads, identify where leads are dropping off in your sales funnel, and adjust your strategies accordingly.<\/p>\n\n\n\n Privyr is a mobile-first CRM designed for real estate professionals to streamline and manage their sales process from any device they prefer. It can help you run your entire sales process from the comforts of your mobile phone when you\u2019re on the go, and from your desktop when you\u2019re at your office. <\/p>\n\n\n\n With Privyr, you can easily<\/p>\n\n\n\niMax Package<\/h3>\n\n\n\n
Other promotional tools on iProperty<\/h2>\n\n\n\n
Premium\/featured\/standard listings<\/h3>\n\n\n\n
Ad credits<\/h3>\n\n\n\n
Banner ads<\/h3>\n\n\n\n
Targeted email campaigns<\/h3>\n\n\n\n
Social media integration<\/h3>\n\n\n\n
Listing on partner sites<\/h3>\n\n\n\n
Premium branding options<\/h3>\n\n\n\n
Why you must optimise your listings on iProperty?\u00a0<\/h2>\n\n\n\n
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But wait, generating leads alone isn’t enough<\/h2>\n\n\n\n
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Here are some pitfalls to avoid in your sales process<\/h3>\n\n\n\n
How Privyr can help you maximise chances of converting iProperty leads<\/h2>\n\n\n\n