{"id":7669,"date":"2024-01-24T16:05:42","date_gmt":"2024-01-24T16:05:42","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=7669"},"modified":"2024-06-11T02:58:27","modified_gmt":"2024-06-11T02:58:27","slug":"how-to-increase-gym-membership-sales","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/how-to-increase-gym-membership-sales\/","title":{"rendered":"How to increase gym membership sales by tracking your brochure views"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#ecfcfe\">You want more people to sign up for your gym\u2019s membership, but for some reason, most enquiries you receive don\u2019t actually translate to sales. In fact, it\u2019s more common for your potential fitness clients to ghost you. \ud83d\udc7b<br><br>Here\u2019s a simple way to increase gym membership sales: <strong>track how your leads are viewing the gym membership packages and brochures<\/strong> you send on WhatsApp, iMessage, email, and more.<br><br>With this trick, you can <strong>uncover sales opportunities that you\u2019re currently not able to see<\/strong> \u2013 even with existing leads who haven\u2019t engaged with you for weeks or months.<\/p>\n\n\n\n<p>By tracking how your leads interact with your gym\u2019s sales materials, you\u2019ll know exactly how to follow up and get them to subscribe to a membership. Scripts included!<\/p>\n\n\n\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"#why-track-views-on-gym-membership-content\">Why should you start tracking views on your gym\u2019s brochures and other sales materials?<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-increase-gym-membership-sales\">How to track lead interests through your gym\u2019s brochures and membership package details<\/a><\/li>\n\n\n\n<li><a href=\"#follow-up-message-templates-to-increase-gym-membership-sales\">How to follow up with leads who show interest in your gym membership packages<\/a><\/li>\n<\/ul>\n\n\n\n<a name=\"why-track-views-on-gym-membership-content\"><\/a>\n\n\n\n<h2><strong>Why should you start tracking views on your gym\u2019s brochures and other sales materials?<\/strong><\/h2>\n\n\n\n<p>The way your leads interact with your gym\u2019s sales and marketing materials show their interest levels. Every time they actively view the PDF file or link you send them on WhatsApp or somewhere else, <strong>their interest is at its peak, and it\u2019s the best time for you to follow up<\/strong>.<\/p>\n\n\n\n<p>Of course, these peak-interest moments rarely happen just once, especially since every lead\u2019s fitness journey is different. And <strong>it could take people weeks or months to compare information and shop around for the best gym to commit to<\/strong>.<\/p>\n\n\n\n<p>Throughout that time, they could be \u201csilently\u201d viewing your brochures, so you should try to follow up with them while they\u2019re in this decision process and encourage them to <em>act <\/em>on their interests.<\/p>\n\n\n\n<h3><strong>How do views translate into gym membership sales?<\/strong><\/h3>\n\n\n\n<p>Is a lead actively flipping through your membership brochures or fitness packages? Have they viewed it multiple times \u200ca week? Did they suddenly revisit a fitness program brochure after months of silence? Knowing these activities is an instant gamechanger.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>A lead that you thought had gone cold has suddenly become a prospect who you can easily convert. And it\u2019s all because you <em>know<\/em> that they spent a lot of time today viewing your gym\u2019s brochure. Knowing this is your time to follow up, you can be there to support them in their decision process.<\/p><\/blockquote><\/figure>\n\n\n\n<p>So how can you start tracking views on sales and promotional materials for your gym? Things like WhatsApp \u201cblue ticks\u201d or email read receipts only tell you if a message has been seen (and your recipients can disable this feature at any time).<\/p>\n\n\n\n<p>They don\u2019t tell you how much time a lead has spent looking at your content, or whether they revisit it weeks or even months later.Here\u2019s how you can <strong>use Privyr to track content views and boost your gym membership sales<\/strong> \u2013 this technique works whether you use WhatsApp, email, or any other messaging apps to communicate with your potential clients.<\/p>\n\n\n\n<a name=\"how-to-increase-gym-membership-sales\"><\/a>\n\n\n\n<h2><strong>How to track lead interest through your course brochures &amp; programme flyers<\/strong><\/h2>\n\n\n\n<p>You can <a href=\"https:\/\/www.privyr.com\/blog\/share-and-track-content-with-privyr\/\" target=\"_blank\" rel=\"noreferrer noopener\">upload and share content with your leads<\/a> through the Privyr app, including your brochures, flyers, membership package details, and other PDF files.<\/p>\n\n\n\n<p>Privyr automatically tracks your leads\u2019 activities on the Files you share with them via Privyr. You\u2019ll receive instant notifications when a specific lead opens the File you sent them on WhatsApp. You can also check how many times they viewed it and how much time they spent looking at it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1018\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/interest-tracking-real-estate-tips-for-privyr-1-2-1024x1018.jpg\" alt=\"increase enrolment in your online courses\" class=\"wp-image-7548\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/interest-tracking-real-estate-tips-for-privyr-1-2-1024x1018.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/interest-tracking-real-estate-tips-for-privyr-1-2-150x150@2x.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/interest-tracking-real-estate-tips-for-privyr-1-2-150x150.jpg 150w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/interest-tracking-real-estate-tips-for-privyr-1-2.jpg 1200w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/interest-tracking-real-estate-tips-for-privyr-1-2-300x298@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>To get started, go to the <strong>Content <\/strong>tab in the Privyr app (mobile or desktop), where you can either upload a PDF file you already have, OR create a Page in Privyr about the online course you want to promote.<\/p>\n\n\n\n<h3><strong>Option 1: Upload a PDF file you already have to Privyr<\/strong><\/h3>\n\n\n\n<p>This could be a brochure or a PDF file showcasing different membership packages for your gym. Under the <strong>Content <\/strong>tab, go to the <strong>Files <\/strong>section and upload the PDF file.<\/p>\n\n\n\n<p>The branding and contact information of your gym (or your gym\u2019s sales rep) are automatically applied to the PDF file whenever you send it to a lead through Privyr. No matter how many times your File gets forwarded to other people, your branding will always stay intact, making it easy for other prospective clients to contact you.<\/p>\n\n\n\n<h4>Here\u2019s a quick video tutorial on how you can track your PDF files on WhatsApp with Privyr.<\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to send and track PDF Files on WhatsApp with Privyr on your phone for FREE | Privyr app tutorial\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/MD_dLLNOht0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3><strong>Option 2: Create a Page in Privyr with links, images, videos, etc.<\/strong><\/h3>\n\n\n\n<p>Don\u2019t have a PDF file ready to go? You can easily create trackable Pages in the Privyr app to showcase your gym and membership packages, and share them with your leads. Here are the steps:<\/p>\n\n\n\n<ol>\n<li>Under the <strong>Content <\/strong>tab, go to the <strong>Pages <\/strong>section.<\/li>\n\n\n\n<li>Click <strong>Product or Event Page<\/strong>.<\/li>\n\n\n\n<li>Start building your Page by adding a title, description, and images. You can also add website links, file attachments, YouTube videos, and Google Maps. <a href=\"https:\/\/s3-ap-southeast-1.amazonaws.com\/s3.privyr.com\/homepage\/landing-page-graphics\/whatsapp-crm\/WhatsApp+to+Page+View+-+Annotated+1+-+Swipe+-+510x1000+-+iPhone+Frame+-+750+kbits.mp4\" target=\"_blank\" rel=\"noreferrer noopener\">Here\u2019s an example of how your Page would appear to your recipients.<\/a><\/li>\n\n\n\n<li>Click <strong>Create &amp; Preview<\/strong> once you\u2019re satisfied with the Page you created.<\/li>\n\n\n\n<li>Now you can start sharing the Page with your leads.<\/li>\n<\/ol>\n\n\n\n<p>Similar to Files on Privyr, your Pages will also have your company\u2019s branding and contact information, applied automatically, no matter how many times the Page is forwarded.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"543\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/create-and-share-content-from-privyr-2-1024x543.jpg\" alt=\"\" class=\"wp-image-7550\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/create-and-share-content-from-privyr-2-1024x543.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/create-and-share-content-from-privyr-2-300x159.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/create-and-share-content-from-privyr-2.jpg 1500w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/create-and-share-content-from-privyr-2-300x159@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/help.privyr.com\/knowledge-base\/pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Pages on Privyr here.<\/a><\/figcaption><\/figure>\n\n\n\n<a name=\"follow-up-message-templates-to-increase-gym-membership-sales\"><\/a>\n\n\n\n<h2><strong>How to follow up with leads who show interest in your gym membership packages<\/strong><\/h2>\n\n\n\n<p>Once you know that a lead is actively viewing and revisiting your brochures, your next step is to follow up with them to help them move forward with their interest in your gym.<\/p>\n\n\n\n<p>You <em>want<\/em> them to ask more questions, get on a call with you, and feel even more convinced to commit to a membership at your gym. A follow-up is crucial here, especially because their viewing activities indicate that they\u2019re at the height of their interest.<\/p>\n\n\n\n<p>However, remember that there are right and wrong ways to follow up. You should definitely <strong>avoid revealing too much about the information you know about them<\/strong>. For example, if you see that a lead has viewed your brochures multiple times in the past week, you SHOULD NOT be sending a follow-up like this:<\/p>\n\n\n\n<p><em>\u201cHey Kate, I saw that you\u2019ve looked at our Pilates Unlimited Monthly Package 3 times last week. Just wanted to share that we\u2019re offering a 20% discount for anyone who signs up for this package before 31st January. Only 2 spots left \u2013 would you like more info? \ud83d\ude4c\u201d<\/em><\/p>\n\n\n\n<p>Your lead might find this type of follow-up creepy and block you immediately. So what is a better way to use this information to your advantage?<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Your follow-up should be relevant to the lead&#8217;s specific interests, but it should never give the impression that you closely monitor what they do with the files you share with them. Instead, you could <strong>design your message around the goals they may want to achieve by signing up for a gym membership<\/strong>.<\/p><\/blockquote><\/figure>\n\n\n\n<h3><strong>Here are some scenarios and scripts you could use to follow up successfully:<\/strong><\/h3>\n\n\n\n<p><strong>When you find that a potential client has opened your gym membership brochure multiple times in a week, without responding to your message<\/strong>:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ecfcfe\"><em>\u201cHey Kate \ud83d\udc4b Hope you had time to look through our Unlimited Pilates Membership Plans.<br><br>By the way, we also have a trial promo for our Pilates packages. It\u2019s a great way to try out our studio at a deeply discounted rate. Would you like to learn more?\u201d<\/em><\/p>\n\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-1 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/app.privyr.com\/content\/share\/m-4YTMb9fE\" style=\"background-color:#4c64e4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>USE THIS TEMPLATE \u2b06\ufe0f<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>When a lead that has gone cold suddenly revisits the brochure you sent them months ago<\/strong>:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ecfcfe\"><em>\u201cHey Nate, it\u2019s been a while! Crystal from Apollo Gym here. How has it been keeping up with your fitness goals for 2024? \ud83d\udcaa Just wanted to share this with you since I remember you have quite a busy lifestyle.<br><br>We just launched a special Apollo Pass with 24-hour access to our gyms at all locations and convenient parking. Would you like to learn more?\u201d<\/em><\/p>\n\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-2 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/app.privyr.com\/content\/share\/m-ZuHwty8l\" style=\"background-color:#4c64e4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>USE THIS TEMPLATE \u2b06\ufe0f<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>When a potential fitness client spends a really long time looking at the different membership packages you offer, multiple times over a month, but doesn\u2019t say anything<\/strong>:<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#ecfcfe\"><em>\u201cHi Andy, hope all is well! We have something for everyone at Balance Fitness Studio, and as your fitness advisor, I can help you discover which membership tier best suits your fitness goals and lifestyle.<br><\/em><br>I just need to know one thing. Which of the options below resonates with you the most?<br>1\ufe0f\u20e3 I want unlimited gym access.<br>2\ufe0f\u20e3 I want access to all Balance locations.<br>3\ufe0f\u20e3 I want to explore personal training options.<br><br>Just reply with the number, and I\u2019ll share some of my recommendations for you.\u201d<\/p>\n\n\n\n<div class=\"is-content-justification-center is-layout-flex wp-container-3 wp-block-buttons\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/app.privyr.com\/content\/share\/m-7JEnc9BO\" style=\"background-color:#4c64e4\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>USE THIS TEMPLATE \u2b06\ufe0f<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2><strong>Summary<\/strong><\/h2>\n\n\n\n<p>Most leads tend to go silent after you\u2019ve responded to their initial enquiry. <strong>However, it doesn\u2019t mean that they\u2019re no longer interested.<\/strong> They could be busy, indecisive, or simply waiting for the right moment to get a gym membership.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>In the gym and fitness business, you\u2019re not just selling a gym membership package to your leads. You\u2019re selling a support system and a great experience in reaching their fitness goals. Sending well-timed follow-ups, and offering them solutions even before they become a customer, contributes to that.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Many sales reps don\u2019t follow up enough to turn that <em>\u201cI\u2019ll think about it\u201d<\/em> into a <em>\u201cYes\u201d<\/em>. And they certainly don\u2019t know what\u2019s happening in a lead\u2019s mind since they don\u2019t have a way to track how the person is interacting with their brochures, flyers, and so on.<\/p>\n\n\n\n<p>Consider sending your content to your leads through Privyr so that it becomes trackable. Tracking views on your Files and Pages gives you real-time insights into a lead\u2019s buying journey, which you can then use to personalise your conversations with them.<\/p>\n\n\n\n<p>When you know which leads have continuous interest or renewed interest in your courses, you can follow up with them, before they go seek out other learning alternatives.<\/p>\n\n\n\n<p>The result? Increased gym membership sales, even from people you thought had lost interest a long time ago! <a href=\"https:\/\/www.privyr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Try Privyr\u2019s Content Sharing and Tracking features today.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Close those leads before your competitors do with this simple strategy to boost your gym membership sales! Works for hot or cold leads.<\/p>\n","protected":false},"author":8,"featured_media":7672,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[998],"tags":[469,795,417,719],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to increase gym membership sales - Privyr Blog<\/title>\n<meta name=\"description\" content=\"Close those leads before your competitors do with this simple strategy to increase your gym membership sales! 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Works for hot or cold leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.privyr.com\/blog\/how-to-increase-gym-membership-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Privyr Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/privyr\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-24T16:05:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T02:58:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/01\/How-to-sell-more-gym-memberships-by-tracking-brochure-views.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shuni Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@privyr_crm\" \/>\n<meta name=\"twitter:site\" content=\"@privyr_crm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shuni Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to increase gym membership sales - Privyr Blog","description":"Close those leads before your competitors do with this simple strategy to increase your gym membership sales! 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