{"id":7121,"date":"2023-11-10T04:04:23","date_gmt":"2023-11-10T04:04:23","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=7121"},"modified":"2023-11-21T06:25:30","modified_gmt":"2023-11-21T06:25:30","slug":"marketing-agencies-lead-conversion-tips","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/marketing-agencies-lead-conversion-tips\/","title":{"rendered":"Turning leads into gold: How Marketing Agencies help their clients convert better"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#ecfcfe\">Your marketing agency may be generating a good amount of leads for your clients, but you\u2019re getting a lot of complaints that the leads are \u201clow quality\u201d. And in the worst case scenario, the client may even stop working with you \u2013 even though, on paper, you\u2019ve gotten the job done.<br><br>The hard truth is that your clients don\u2019t pay you to generate leads. <strong>They actually pay you to generate sales. <\/strong>When it\u2019s your client who handles the sales part, you may have little to no insight into their lead conversion process, and whether it\u2019s as effective as it needs to be.<br><br>But when leads don\u2019t convert, the blame can still fall on your agency for bringing in low-quality leads. What should you do? \ud83e\udd37<\/p>\n\n\n\n<p>In this quick yet comprehensive guide, we\u2019ll show you how you can <strong>gain better visibility and control over your client\u2019s sales process so that they get more sales, ensuring that no good leads go to waste<\/strong>. This way, both your marketing agency and your client come out as winners.<\/p>\n\n\n\n<p>If you have no idea what your clients are doing with the leads you\u2019ve generated with them, this one\u2019s for you!<\/p>\n\n\n\n<p><strong>Overview<\/strong><\/p>\n\n\n\n<ul>\n<li><a href=\"#reasons-for-low-conversion-rate\">Understanding the real reasons your leads aren\u2019t replying or converting<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-improve-lead-conversion-rate\">How to improve your client\u2019s lead conversion process with Privyr<\/a><\/li>\n\n\n\n<li><a href=\"#marketing-agency-lead-conversion-tips\">Setting up an internal process for your agency to ensure client success<\/a><\/li>\n<\/ul>\n\n\n\n<a name=\"reasons-for-low-conversion-rate\"><\/a>\n\n\n\n<h2><strong>Understanding the real reasons your leads aren\u2019t replying or converting<\/strong><\/h2>\n\n\n\n<p>When leads don\u2019t reply or convert, most clients\u2019 first response will be something along the lines of, \u201c<em>Oh, these are bad leads. Get me better leads.<\/em>\u201d<\/p>\n\n\n\n<p>But the real reason is often <strong>a leak in your client\u2019s sales process that\u2019s draining out all the good leads<\/strong>. We\u2019ve previously written <a href=\"https:\/\/www.privyr.com\/blog\/marketing-agencies-bad-leads\/\">a post for marketing agencies who are tired of getting blamed by their clients for \u201cbad leads\u201d<\/a>, and it goes into some of the common mistakes people make in reaching out to new leads.<\/p>\n\n\n\n<p>To sum it up quickly, common mistakes like the following can significantly reduce your client\u2019s chances of making a sale or even getting a response, even when a lead is highly qualified:<\/p>\n\n\n\n<ul>\n<li><strong>Not reaching out to new leads quickly enough.<\/strong><\/li>\n\n\n\n<li><strong>Using the wrong channels for outreach.<\/strong><\/li>\n\n\n\n<li><strong>Using the wrong message for the initial outreach and follow-up.<\/strong><\/li>\n\n\n\n<li><strong>Not having a plan to follow up with leads consistently.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>(And if your client has done everything right in their sales process but leads still don&#8217;t convert, that\u2019s also a good thing! Because now you know, with more certainty, that it could be the lead gen campaign that\u2019s producing poor-quality leads. <em>That\u2019s your cue to experiment more with your campaigns!<\/em>)<\/p>\n\n\n\n<p>Now some of these issues are easier to fix than others. A little client education can set them on the right path of, let\u2019s say, texting new leads instead of calling them for the first outreach.On the other hand, fixing lead conversion issues \u2013 like not reaching out to new leads quickly enough \u2013 may<strong> require better coordination between your agency and your client<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>A lead is much more likely to connect and convert if your client contacts them within 15 minutes. This timer starts running the moment they submit interest, so<strong> the time it takes for your agency to hand over the lead\u2019s contact details matters<\/strong>. The more instantaneous the handover, the better.<\/p><\/blockquote><\/figure>\n\n\n\n<h3><strong>So how can your agency better coordinate this process with your clients to maximise their sales?<\/strong><\/h3>\n\n\n\n<p>Agencies with bigger enterprise clients may use solutions like Hubspot or Salesforce, but for small or mid-sized companies, the costs and complexities of using such systems can pose a huge obstacle.<\/p>\n\n\n\n<p>These smaller clients sometimes even struggle to use free tools like Google Sheets to check and update their leads, and many still prefer to receive leads via email or SMS instead.<\/p>\n\n\n\n<p>This has proven to be an efficient method because your agency would have no visibility of the lead status. You\u2019ll have to rely on the client to report back to you on how they managed each lead you sent them (which they rarely do).<\/p>\n\n\n\n<p><strong>If your agency typically deals with smaller to mid-sized clients, Privyr could be a better solution<\/strong> that solves the problem above as it can integrate directly with Facebook Lead Ads, LinkedIn Lead Gen Forms, TikTok Lead Generation, website contact forms, and more.<\/p>\n\n\n\n<p>The app also helps both your agency and your client get better at what you do \u2013 lead conversion for them, and client conversion optimisation for you. More on this in the next section!<\/p>\n\n\n\n<a name=\"how-to-improve-lead-conversion-rate\"><\/a>\n\n\n\n<h2><strong>How to improve your client\u2019s lead conversion process with Privyr<\/strong><\/h2>\n\n\n\n<p>As a marketing agency, how do you <em>politely<\/em> explain to your clients that the reason the leads aren\u2019t converting is their sales process? How do you professionally say, \u201c<em>it\u2019s not me, it\u2019s you<\/em>\u201d when the client thinks the problem is simply low-quality leads, but you don\u2019t really know what they\u2019re doing with the leads?<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/help-me-help-you-worried.gif\" alt=\"\" class=\"wp-image-7166\" width=\"-354\" height=\"-199\"\/><\/figure><\/div>\n\n\n<p>In the process of helping your clients improve their lead conversion, it\u2019s normal to anticipate some pushback. They may ask questions or demand proof, and you\u2019ll be in the perfect position to help them understand why and where their sales process needs improving.<\/p>\n\n\n\n<p>Remember: in order to be <em>actually <\/em>helpful, <strong>you should approach this conversation with your clients with the facts<\/strong>, as opposed to giving them a generic sales strategy recommendation they could\u2019ve just Googled themselves. And Privyr helps you get those facts.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>In Privyr, your agency has an overview of how your clients are managing and contacting their leads.<\/p><\/blockquote><\/figure>\n\n\n\n<p>For example, how quickly is their team responding to the new leads you generated for them in this campaign? How often are they following up? What do they say in these follow-ups? Armed with these insights, you\u2019re in a much better position to recommend strategies to help them win more sales.<\/p>\n\n\n\n<p>You\u2019d be able to view all of the leads under a specific client:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"1000\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-Agencies-Account-Detail-page.jpg\" alt=\"\" class=\"wp-image-7168\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-Agencies-Account-Detail-page.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-Agencies-Account-Detail-page-300x293.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-Agencies-Account-Detail-page-300x293@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And on a deeper level, you\u2019d be able to see how the client and their team have interacted with each lead. (And if they haven\u2019t, that\u2019s a good conversation starter too!)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-agencies-client-lead-information-1024x849.jpg\" alt=\"\" class=\"wp-image-7169\" width=\"484\" height=\"400\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-agencies-client-lead-information-1024x849.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-agencies-client-lead-information-300x249.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-agencies-client-lead-information-370x305.jpg 370w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-agencies-client-lead-information.jpg 1110w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-agencies-client-lead-information-300x249@2x.jpg 600w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-agencies-client-lead-information-370x305@2x.jpg 740w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure><\/div>\n\n\n<p>On your client\u2019s end, Privyr is a simple, lightweight CRM tool that works on both mobile and desktop. The app offers lead management features, one-touch auto-personalised messages, content templates, and automatic lead assignment for teams \u2013 just to name a few. They can easily run their sales process from Privyr as it\u2019s integrated with WhatsApp, iMessage, SMS, phone calls, email, and more.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Want to learn more about how Privyr works on the client side? <a href=\"https:\/\/www.privyr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Check out our website for more details.<\/a><\/p><\/blockquote><\/figure>\n\n\n\n<p>In short, Privyr is not just a tool that helps your agency. It\u2019s also a tool to help your clients and their sales team become more effective at converting leads. And when they do, your agency shines too. \ud83d\ude09<\/p>\n\n\n\n<a name=\"marketing-agency-lead-conversion-tips\"><\/a>\n\n\n\n<h2><strong>Setting up an internal process for your agency to ensure client success<\/strong><\/h2>\n\n\n\n<p>Your agency can use Privyr to manage and oversee the lead conversion activities of multiple clients in one go. It\u2019s an easy way to have an internal process to start monitoring and analysing what happens <em>after <\/em>you hand over a lead to a client. Why is this important?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"604\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-marketing-agency-accounts-1.jpg\" alt=\"\" class=\"wp-image-7164\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-marketing-agency-accounts-1.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-marketing-agency-accounts-1-300x177.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/privyr-marketing-agency-accounts-1-300x177@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Your clients may have hired your marketing agency to generate leads for them, but the real performance indicator here is whether those leads can be converted and translated into dollars for the client.<\/p>\n\n\n\n<p>It\u2019s better to plan ahead and anticipate that every client will come to you with a \u201clead quality problem\u201d. And in response, you can always come up with a solution or recommendation that is supported by the sales insights you gain with Privyr.<\/p>\n\n\n\n<p>Overall, helping your clients convert more leads solves two major challenges for you:<\/p>\n\n\n\n<ol>\n<li>You don\u2019t have to go back to the drawing board to come up with new lead gen campaigns \u2013 the problem was never those to begin with.<\/li>\n\n\n\n<li>Your clients are more likely to renew their contract with your agency or even increase their budget given the improved results \u2013 that\u2019s a great return on your investment.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.privyr.com\/intro\/privyr-for-agencies\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"277\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-for-Marketing-Agencies-Banner-1024x277.jpg\" alt=\"\" class=\"wp-image-7173\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-for-Marketing-Agencies-Banner-1024x277.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-for-Marketing-Agencies-Banner-300x81.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-for-Marketing-Agencies-Banner-1536x415.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Privyr-for-Marketing-Agencies-Banner-300x81@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>You can also <a href=\"https:\/\/help.privyr.com\/knowledge-base\/marketing-agencies\/#:~:text=Privyr%20for%20Agencies%20is%20a,who%20are%20new%20to%20Privyr.\" target=\"_blank\" rel=\"noreferrer noopener\">check out this article to learn more about Privyr for Marketing Agencies<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your clients don\u2019t pay you because they want leads \u2013 they actually want sales. Here\u2019s how you can see if they are doing all the right things to convert the leads you get them, and what to tell them if they aren\u2019t.<\/p>\n","protected":false},"author":8,"featured_media":7122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[732],"tags":[469,719,724],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turning leads into gold: How Marketing Agencies help their clients convert better - Privyr Blog<\/title>\n<meta name=\"description\" content=\"Your clients don\u2019t pay you because they want leads \u2013 they actually want sales. Here\u2019s how you can see if they are doing all the right things to convert the leads you get them, and what to tell them if they aren\u2019t.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.privyr.com\/blog\/marketing-agencies-lead-conversion-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turning leads into gold: How Marketing Agencies help their clients convert better - Privyr Blog\" \/>\n<meta property=\"og:description\" content=\"Your clients don\u2019t pay you because they want leads \u2013 they actually want sales. Here\u2019s how you can see if they are doing all the right things to convert the leads you get them, and what to tell them if they aren\u2019t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.privyr.com\/blog\/marketing-agencies-lead-conversion-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"Privyr Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/privyr\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-10T04:04:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T06:25:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/11\/Turning-leads-into-gold-How-agencies-help-their-clients-convert-better.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"681\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shuni Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@privyr_crm\" \/>\n<meta name=\"twitter:site\" content=\"@privyr_crm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shuni Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Turning leads into gold: How Marketing Agencies help their clients convert better - Privyr Blog","description":"Your clients don\u2019t pay you because they want leads \u2013 they actually want sales. 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