{"id":6760,"date":"2023-09-28T07:30:52","date_gmt":"2023-09-28T07:30:52","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=6760"},"modified":"2026-03-11T03:41:30","modified_gmt":"2026-03-11T03:41:30","slug":"facebook-offline-conversions-tracking","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/facebook-offline-conversions-tracking\/","title":{"rendered":"How to set up Facebook offline conversions tracking (and get better ad results)"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background:linear-gradient(135deg,rgb(201,231,255) 0%,rgb(183,183,254) 100%)\">Are your Facebook Lead Ads delivering inconsistent (or sometimes even terrible) results? One way to <strong>get Facebook to generate better quality leads for you <\/strong>is Facebook Offline Conversions Tracking.<br><br>If you\u2019re a salesperson, marketer, or small business owner looking to improve the results of your Facebook Lead Ads, this guide is written for you. By learning how to track offline conversions, you can <strong>start receiving leads that are similar to your existing customers, and are thus <em>more<\/em> likely to buy from you<\/strong>.<\/p>\n\n\n\n<h3><strong>Overview<\/strong><\/h3>\n\n\n\n<ul>\n<li><a href=\"#what-is-facebook-offline-conversion\">What is Facebook Offline Conversion?<\/a><\/li>\n\n\n\n<li><a href=\"#how-does-facebook-offline-conversions-work\">How does Facebook Offline Conversions work?<\/a><\/li>\n\n\n\n<li><a href=\"#what-is-the-benefit-of-offline-event\">How Facebook Offline Conversion Tracking helps you get better leads<\/a><\/li>\n\n\n\n<li><a href=\"#how-to-track-offline-conversion-on-facebook\">How to set up Facebook Offline Conversion Tracking<\/a><\/li>\n<\/ul>\n\n\n\n<a name=\"what-is-facebook-offline-conversion\"><\/a>\n\n\n\n<h2><strong>What is Facebook Offline Conversion?<\/strong><\/h2>\n\n\n\n<p>Facebook Offline Conversions refer to <strong>sales activities that happen outside the virtual world <\/strong><strong><em>after<\/em><\/strong><strong> a lead encounters your Facebook Ad<\/strong>.<\/p>\n\n\n\n<p>Although you\u2019re generating these leads using an online channel, the rest of your sales process actually takes place offline. For example, after seeing your ad, a Facebook lead could decide to:<\/p>\n\n\n\n<ul>\n<li>Book an appointment or consultation with you through call, WhatsApp, iMessage, etc.<\/li>\n\n\n\n<li>Visit your store in person, and maybe even make a purchase.<\/li>\n\n\n\n<li>Pay for your product or service via bank transfer.<\/li>\n<\/ul>\n\n\n\n<p>In these cases, you would consider the lead to be \u201cconverted\u201d or at least \u201chighly qualified\u201d, and you\u2019d want Facebook to find <em>more<\/em> people like this for you.<\/p>\n\n\n\n<div class=\"incontent-banner-v2-container\">  <p class=\"incontent-banner-v2-title\">Want to further optimise your lead generation campaigns?<\/p>  <img class=\"incontent-banner-v2-image\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Optimise-Lead-Generation-Graphic.png\" alt=\"Banner Image\">  <a class=\"incontent-banner-v2-btn\" href=\"https:\/\/www.privyr.com\/contact-sales?utm_source=fb_offline_conversions?utm_medium=blog?utm_campaign=in_article_banner\">Request Demo<\/a><\/div>\n\n\n\n<p>However, <strong>Facebook doesn\u2019t know about these specific conversion events at all because they happened offline<\/strong>, so you won\u2019t be able to use them to your advantage when running your next Lead Ad.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Every time you publish a new ad, the algorithm basically has to start from scratch. Sure, you could set your audience targeting options to mimic your most successful Lead Ad to date, but what if you could do more?<\/p><\/blockquote><\/figure>\n\n\n\n<p>What if you could tell Facebook which leads were good and which ones were bad, specifically for your line of business? This is where Facebook Offline Conversions Tracking\u200c comes in.<\/p>\n\n\n\n<a name=\"how-does-facebook-offline-conversions-work\"><\/a>\n\n\n\n<h2><strong>How do Facebook Offline Conversions work?<\/strong><\/h2>\n\n\n\n<p>Facebook, on its own, doesn\u2019t know whether a lead booked an appointment or bought from you offline. However, you can \u201cfeed\u201d this information to Facebook as offline conversion events.<\/p>\n\n\n\n<p>This can mostly be done automatically, especially if you\u2019re already using another tool to keep track of your clients, such as a CRM, \u200c<a href=\"https:\/\/www.refrens.com\/free-accounting-software\" target=\"_blank\" rel=\"noreferrer noopener\">online accounting software<\/a>, or point-of-sale (POS) system.<\/p>\n\n\n\n<p>These tools are where you\u2019re probably already capturing information about conversions you made offline. For example, when you make a sale from a Facebook lead, you may have tagged them as \u201cbought\u201d in your CRM tool.<\/p>\n\n\n\n<p>Now, you just need to <strong>send this data to your Events Manager on Facebook so it can be used to inform and improve your upcoming Lead Ads<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>The more data you can share with Facebook about leads you\u2019ve successfully converted, the better Facebook gets at finding similar users inside their platform.<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"574\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/flowchart-of-tracking-facebook-offline-conversions-1024x574.jpg\" alt=\"flowchart of tracking facebook offline conversions\" class=\"wp-image-6765\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/flowchart-of-tracking-facebook-offline-conversions-1024x574.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/flowchart-of-tracking-facebook-offline-conversions-300x168.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/flowchart-of-tracking-facebook-offline-conversions.jpg 1420w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/flowchart-of-tracking-facebook-offline-conversions-300x168@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>You stand to gain a lot from <strong>connecting your offline efforts of closing a deal to your online efforts of generating new leads<\/strong>, creating a feedback loop that gives you the best possible ROI.<\/p><\/blockquote><\/figure>\n\n\n\n<p>Setting up Facebook offline conversion tracking might seem a little intimidating at first, but we do our best to simplify the process later in this guide. \ud83e\udd17<\/p>\n\n\n\n<a name=\"what-is-the-benefit-of-offline-event\"><\/a>\n\n\n\n<h2><strong>How Facebook Offline Conversions Tracking helps you get better leads<\/strong><\/h2>\n\n\n\n<p>Tracking whether you converted your Facebook leads offline gives you better insight into the performance of your Facebook Lead Ads.<\/p>\n\n\n\n<ul>\n<li>Instead of going by the number of leads each ad generated, you can <strong>find out the number of paying clients a specific ad generated for your business<\/strong>. You\u2019ll know exactly what your return on investment was on a specific Lead Ad.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Better yet, by sending this offline conversion data to your Meta Events Manager, you can create <strong>lookalike audiences so Facebook shows ads to people who are more similar to the clients you\u2019ve converted offline<\/strong>.<br><\/li>\n\n\n\n<li>Facebook\u2019s algorithm will even use this data to <strong>find you even more potential buyers in your active ad campaigns<\/strong>. This could give you much better returns on your ad spend.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>You could also create custom audiences from offline events to retarget potential clients who have interacted with your business in person (but haven\u2019t converted yet).<\/li>\n<\/ul>\n\n\n\n<p>In short, Facebook offline conversions tracking <strong>gives you a better understanding of your Facebook Lead Ads and better control over your subsequent lead generation efforts<\/strong>. <em>Better targeting, better leads, better chances of conversions.<\/em><\/p>\n\n\n\n<a name=\"how-to-track-offline-conversion-on-facebook\"><\/a>\n\n\n\n<h2><strong>How to set up Offline Conversions Tracking for your Facebook Lead Ads<\/strong><\/h2>\n\n\n\n<p>In this tutorial, we\u2019ll show you how to set up your Facebook Lead Ads conversion tracking in 4 steps. Keep in mind that you\u2019ll need the following items for this tutorial: a Facebook Business Manager account, a Facebook ad account, and an offline event data set.<\/p>\n\n\n\n<p>To keep it simple, <strong>this tutorial only covers the process of uploading your offline conversion data as a CSV file<\/strong>.<\/p>\n\n\n\n<ul>\n<li><strong>Step 1: <\/strong><a href=\"#track-offline-event\">Make sure that you are tracking your offline conversions using a separate tool<\/a><\/li>\n\n\n\n<li><strong>Step 2: <\/strong><a href=\"#save-offline-conversion-data-as-csv\">Save your offline conversion data as a CSV file<\/a><\/li>\n\n\n\n<li><strong>Step 3: <\/strong><a href=\"#create-offline-event-set-facebook\">Create an offline event set in your Events Manager<\/a><\/li>\n\n\n\n<li><strong>Step 4: <\/strong><a href=\"#upload-offline-conversion-csv\">Upload your offline conversion data using a CSV file<\/a><\/li>\n\n\n\n<li><strong>Step 5: <\/strong><a href=\"#map-offline-conversion-data\">Map the data correctly<\/a><\/li>\n<\/ul>\n\n\n\n<a name=\"track-offline-event\"><\/a>\n\n\n\n<h3><strong>Step 1: Track your offline conversions (using a separate tool)<\/strong><\/h3>\n\n\n\n<p>In order to <em>have<\/em> offline conversion data to share with Facebook, you must first <strong>have a system to track whether each lead has converted offline or not<\/strong>. This does <em>not<\/em> have to be a complicated system.<\/p>\n\n\n\n<p>In fact, you\u2019re probably already tracking your sales activities in some way (and you just don\u2019t realise it yet). Some examples are:<\/p>\n\n\n\n<ul>\n<li>You\u2019re using an Excel spreadsheet to keep track of your leads. And every time someone buys from you or books a meeting with you, you mark them as \u201c<em>QUALIFIED\u201d<\/em>.<\/li>\n\n\n\n<li>You\u2019re using a CRM tool like <a href=\"https:\/\/www.privyr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Privyr<\/a>, and you tag a lead as \u201c<em>BOUGHT<\/em>\u201d when they convert.<\/li>\n\n\n\n<li>You\u2019re using a POS system, and you mark a customer\u2019s invoice as \u201c<em>PAID<\/em>\u201d.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re already tracking this data, even if it\u2019s just in a simple way, that\u2019s great! In a later step, we just need to convert this data into a format that Facebook understands.&nbsp;<\/p>\n\n\n\n<a name=\"save-offline-conversion-data-as-csv\"><\/a>\n\n\n\n<h3><strong>Step 2: Save your offline conversion data as a CSV file<\/strong><\/h3>\n\n\n\n<p>The next step is to <strong>convert your offline conversions data into a file that you can upload to Facebook<\/strong> \u2013 in this case, it\u2019s a CSV file.<\/p>\n\n\n\n<ul>\n<li>If you\u2019re already managing your leads using a spreadsheet, you can easily save it as a CSV file.<\/li>\n\n\n\n<li>On the other hand, if you\u2019re using another tool to track your offline conversion activities, you may also be able to export your customer information as a CSV file. Just check whether the tool allows you to export data out of it. For example:\n<ul>\n<li>If you\u2019re using Privyr CRM to manage your leads, you can easily <a href=\"https:\/\/help.privyr.com\/knowledge-base\/client-import-export\/#exporting-your-client-list\" target=\"_blank\" rel=\"noreferrer noopener\">export your Client List as a CSV file<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Want to start from scratch instead? You can <a href=\"https:\/\/business.facebook.com\/images\/ads\/signals\/example_files\/example_events_file.csv\" target=\"_blank\" rel=\"noreferrer noopener\">download an example CSV file from Facebook here<\/a>, and fill in the blanks.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#fffff0\"><strong>\u2b50 VERY IMPORTANT:<\/strong> While getting your CSV file ready, <strong>make sure that it contains a column that indicates the offline conversion event<\/strong>. The data in this column should reflect the specific type of event that has taken place, such as appointment bookings, or in-store purchases.<br><br><a href=\"https:\/\/www.facebook.com\/business\/help\/402791146561655?id=1205376682832142\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to see what type of Standard Events Facebook currently supports.<\/a><\/p>\n\n\n\n<a name=\"create-offline-event-set-facebook\"><\/a>\n\n\n\n<h3><strong>Step 3: Create an offline event set in your Events Manager<\/strong><\/h3>\n\n\n\n<p>Now that you have offline conversion data set ready, it\u2019s time to bring it over to Facebook so you can start generating higher quality leads there.<\/p>\n\n\n\n<ol>\n<li>First, open your Facebook Events Manager by going to <strong>Meta Business Suite \u2192 All tools \u2192 Events Manager<\/strong>.Click on <strong>\u201cConnect Data\u201d<\/strong>, and select <strong>\u201cOffline\u201d<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"594\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/how-to-create-offline-event-set-in-meta-events-manager-1-1024x594.jpg\" alt=\"how to create offline event set in meta events manager\" class=\"wp-image-6768\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/how-to-create-offline-event-set-in-meta-events-manager-1-1024x594.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/how-to-create-offline-event-set-in-meta-events-manager-1-300x174.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/how-to-create-offline-event-set-in-meta-events-manager-1-1536x890.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/how-to-create-offline-event-set-in-meta-events-manager-1-1024x594@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/how-to-create-offline-event-set-in-meta-events-manager-1-300x174@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. Name your dataset.<\/p>\n\n\n\n<p>3. Next, add your website if you have one, and follow their instructions to set up the connection. Otherwise, you can just close the pop-up window (see screenshot below).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"540\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/connect-data-source-offline-event-manager-website-1024x540.jpg\" alt=\"connect data source offline event manager website\" class=\"wp-image-6769\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/connect-data-source-offline-event-manager-website-1024x540.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/connect-data-source-offline-event-manager-website-300x158.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/connect-data-source-offline-event-manager-website-1536x810.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/connect-data-source-offline-event-manager-website-1024x540@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/connect-data-source-offline-event-manager-website-300x158@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>If you want, you can also add collaborators to this offline event set, and manage how they can interact with this data. You\u2019ll need to go to your <strong>Business Settings<\/strong> for this. Here\u2019s more information on <a href=\"https:\/\/www.facebook.com\/business\/help\/629677790575687?id=565900110447546\" target=\"_blank\" rel=\"noreferrer noopener\">how to manage permissions for Facebook offline events<\/a>.<\/p>\n\n\n\n<a name=\"upload-offline-conversion-csv\"><\/a>\n\n\n\n<h3><strong>Step 4: Upload your offline conversion data using a CSV file<\/strong><\/h3>\n\n\n\n<p>In the overview of the offline event set you just created, scroll down to see the various options to sync your offline conversions data to this specific set, including:<\/p>\n\n\n\n<ul>\n<li>Set Up Conversions API<\/li>\n\n\n\n<li>Setup Meta Pixel<\/li>\n\n\n\n<li>Link app (<em>\u26a0\ufe0fThis option does not support all apps.<\/em>)<\/li>\n\n\n\n<li>Upload CSV File<\/li>\n<\/ul>\n\n\n\n<p>In this tutorial, we\u2019ll<strong> upload your offline conversion data as a CSV file<\/strong>. You can scroll all the way down to find this option.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"554\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-csv-1024x554.jpg\" alt=\"upload offline conversions data as csv\" class=\"wp-image-6770\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-csv-1024x554.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-csv-300x162.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-csv-1536x831.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-csv-1024x554@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-csv-300x162@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol>\n<li>When the upload screen pops up, you can proceed to upload your CSV file.<\/li>\n<\/ol>\n\n\n\n<p>\u26a1<strong>Quick Tip:<\/strong> At this step, you can also check whether you\u2019ve entered your data correctly in your CSV file by clicking <strong>\u201cView Examples\u201d <\/strong>of different data types that Facebook supports (see screenshot below).<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"569\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-CSV-to-Facebook-1024x569.jpg\" alt=\"upload offline conversions data as CSV to Facebook\" class=\"wp-image-6771\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-CSV-to-Facebook-1024x569.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-CSV-to-Facebook-300x167.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-CSV-to-Facebook-1536x854.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-CSV-to-Facebook-1024x569@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/upload-offline-conversions-data-as-CSV-to-Facebook-300x167@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. Click on <strong>\u201cNext: Map data\u201d <\/strong>to proceed to the final step.<\/p>\n\n\n\n<a name=\"map-offline-conversion-data\"><\/a>\n\n\n\n<h3><strong>Step 5: Map your data correctly<\/strong><\/h3>\n\n\n\n<p>Facebook will automatically identify the data type in each column of the CSV file you\u2019ve uploaded. But just to be safe, you should <strong>double-check that Facebook has mapped each column to the correct data type<\/strong>.<\/p>\n\n\n\n<p>So the phone number column should be mapped to <strong>\u201cPhone Number\u201d<\/strong>. The offline conversion column should be mapped to <strong>\u201cEvent Name\u201d<\/strong>.<\/p>\n\n\n\n<ol>\n<li>If there is any missing information, incorrect mapping, or formatting issues, you will see a warning or error message. To resolve any data that is incorrectly mapped, just hover your mouse over the header of the column you want to edit and click on the <strong>pencil icon<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"556\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/offline-conversion-data-mapping-error-message-1024x556.jpg\" alt=\"offline conversion data mapping error message\" class=\"wp-image-6773\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/offline-conversion-data-mapping-error-message-1024x556.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/offline-conversion-data-mapping-error-message-300x163.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/offline-conversion-data-mapping-error-message-1536x833.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/offline-conversion-data-mapping-error-message-1024x556@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/offline-conversion-data-mapping-error-message-300x163@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2. Then, you can <strong>manually map the column to a standard data type provided by Facebook<\/strong>, or even create a custom one. You can also skip a specific column entirely by selecting <strong>\u201cIgnore\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"556\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/map-data-in-offline-conversions-events-manager-1024x556.jpg\" alt=\"map data in offline conversions events manager\" class=\"wp-image-6774\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/map-data-in-offline-conversions-events-manager-1024x556.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/map-data-in-offline-conversions-events-manager-300x163.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/map-data-in-offline-conversions-events-manager-1536x833.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/map-data-in-offline-conversions-events-manager-1024x556@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/map-data-in-offline-conversions-events-manager-300x163@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Encounter an upload issue you can\u2019t resolve?<br>Check out Facebook\u2019s <a href=\"https:\/\/www.facebook.com\/business\/help\/184554988773121?_rdc=1&amp;_rdr\" target=\"_blank\" rel=\"noreferrer noopener\">official guide on how to troubleshoot offline event upload issues<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>3. Once you\u2019re done resolving as many errors as you can, click <strong>\u201cNext: Review\u201d<\/strong>. The next screen will show you how many rows are ready to upload, the expected match rate, plus any remaining warnings. Try to resolve as many issues as you can before proceeding.<\/p>\n\n\n\n<p>4. If everything looks good, click <strong>\u201cStart Upload\u201d<\/strong>. This could take up to 15 minutes or more, after which you\u2019d be able to see your data in both your Facebook Events Manager and ads reporting dashboard.<\/p>\n\n\n\n<p>And you\u2019re done with the setup! \ud83e\udd73 Now Facebook will automatically match your offline conversion data with any active ad campaigns that are associated with this event set.<\/p>\n\n\n\n<p>Simply open your <a href=\"https:\/\/www.facebook.com\/ads\/manager\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ads Manager<\/strong><\/a> to find out which offline conversions you can link to those users who have viewed or clicked on your Facebook ads.<\/p>\n\n\n\n<div class=\"incontent-banner-v2-container\">  <p class=\"incontent-banner-v2-title\">Want to further optimise your lead generation campaigns?<\/p>  <img class=\"incontent-banner-v2-image\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/09\/Optimise-Lead-Generation-Graphic.png\" alt=\"Banner Image\">  <a class=\"incontent-banner-v2-btn\" href=\"https:\/\/www.privyr.com\/contact-sales?utm_source=fb_offline_conversions?utm_medium=blog?utm_campaign=in_article_banner\">Request Demo<\/a><\/div>\n\n\n\n<h3><strong>Summary<\/strong><\/h3>\n\n\n\n<p>If you want to take your Facebook ad performance to the next level, you should start tracking \u200cthe offline conversion activity of your Facebook leads.<\/p>\n\n\n\n<p>This is especially true for salespeople and solopreneurs in industries like real estate, bespoke services, or any other industry where the \u201csales\u201d often doesn\u2019t take place on the web. <strong>Connecting your offline efforts of closing a deal to your online efforts of generating new leads<\/strong> creates a feedback loop that gives you the best possible results on your ads.<\/p>\n\n\n\n<p>The first step to start taking note of every Facebook lead you\u2019ve converted. If you don\u2019t already have a simple system to track your customers, <a href=\"https:\/\/www.privyr.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">give Privyr CRM a try<\/a>. It works seamlessly on your smartphone (or laptop), and it only takes a few seconds to connect to your Facebook account.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get higher quality leads by setting up Facebook Offline conversions tracking. Only top salespeople know this secret to successful Lead Ads.<\/p>\n","protected":false},"author":8,"featured_media":6763,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1090],"tags":[235,674,469],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to set up Facebook offline conversions tracking (and get better ad results) - Privyr Blog<\/title>\n<meta name=\"description\" content=\"Get higher quality leads by setting up Facebook Offline conversions tracking. Only top salespeople know this secret to successful Lead Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.privyr.com\/blog\/facebook-offline-conversions-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to set up Facebook offline conversions tracking (and get better ad results) - Privyr Blog\" \/>\n<meta property=\"og:description\" content=\"Get higher quality leads by setting up Facebook Offline conversions tracking. 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