{"id":6603,"date":"2024-11-29T06:34:58","date_gmt":"2024-11-29T06:34:58","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=6603"},"modified":"2025-08-22T04:38:58","modified_gmt":"2025-08-22T04:38:58","slug":"how-to-see-facebook-ads-of-competitors","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/how-to-see-facebook-ads-of-competitors\/","title":{"rendered":"How to See Facebook Ads of Competitors (for Free)"},"content":{"rendered":"\n<p>Updated on 22 Aug, 2025<\/p>\n\n\n\n<p>Studying your competitor&#8217;s <a href=\"https:\/\/www.privyr.com\/blog\/facebook-lead-generation-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook ads<\/a> is crucial for improving your ad strategies, yet it\u2019s often overlooked despite being surprisingly easy to do.<\/p>\n\n\n\n<p>A thorough analysis your <strong>competitors&#8217; Facebook ads<\/strong> can help you <a href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0167811623000812\" target=\"_blank\" rel=\"noreferrer noopener\">understand market trends, identify gaps in your own advertising strategy<\/a>, and tailor your messaging to stand out and resonate with your target audience. <\/p>\n\n\n\n<p><strong>Finding<\/strong> out what <strong>messages<\/strong> they&#8217;re sending, who they&#8217;re <strong>targeting<\/strong>, and even how they <strong>design their ads<\/strong> can also be extremely useful to improve your own advertising strategies. <\/p>\n\n\n\n<p>So how do you find your competitors\u2019 Facebook Ads to gain insight into their marketing tactics?&nbsp;<\/p>\n\n\n\n<p>Good news is that <strong>Facebook allows<\/strong> you to <strong>view your competitor\u2019s ads<\/strong>, along with some important information about them, <strong>all for free!<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to See Facebook Ads of Your Competitors for Free\" width=\"770\" height=\"433\" src=\"https:\/\/www.youtube.com\/embed\/Lfr6wKcsVOw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"banner-outer-div\">\r\n  <div class=\"banner-inner-div-1\" style=\"\">\r\n    <p style=\"color: white; font-size: 24px; margin-bottom: 0px; font-weight: bold; line-height:normal;\">Generating Leads on Facebook?<\/p>\r\n    <p style=\"color: white;     margin-top: 5px; margin-bottom: 0;\">Get automatic lead alerts on your phone.<\/p>\r\n  <\/div>\r\n  <div class=\"banner-inner-div-2\"  style=\"\">\r\n    <img src=\"https:\/\/s3.ap-southeast-1.amazonaws.com\/s3.privyr.com\/assets\/integrations\/intlogo-256x256-facebook.png\" style=\"max-height: 5em;\" \/>\r\n    <img src=\"https:\/\/s3.ap-southeast-1.amazonaws.com\/s3.privyr.com\/assets\/blog\/Leads+Image-2nd-half.png\" style=\"max-height: 5em; margin-left: -2em;\">\r\n  <\/div>\r\n  <div style=\"\" class=\"banner-inner-div-3\">\r\n    <div style=\"height: 2em;\">\r\n\r\n    <\/div>\r\n\t<a href=\"https:\/\/www.privyr.com\/signup?utm_source=Blog&#038;utm_medium=CTA_Banner&#038;utm_campaign=SEO_Article_Signup&#038;utm_content=Convert_Facebook_Profile_to_Page\" target=\"_blank\" style=\"width: 100%\" rel=\"noopener\"><button class=\"banner-cta\" rel=\"noopener\">\r\n      Sign up for Privyr\r\n    <\/button>\r\n\t<\/a>\r\n    <p style=\"text-align: center; color: white; font-weight:bold;     margin-bottom: 0;\">\r\n      It's FREE!\r\n    <\/p>\r\n  <\/div>\r\n<\/div>\n\n\n\n<h2>You can easily find your competitor\u2019s Ads on Facebook through Facebook&#8217;s Ad library<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"581\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/How-to-see-your-competitors-Facebook-Ads-for-free-1024x581.jpg\" alt=\"How to See Facebook Ads of Competitors\" class=\"wp-image-6604\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/How-to-see-your-competitors-Facebook-Ads-for-free-1024x581.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/How-to-see-your-competitors-Facebook-Ads-for-free-300x170.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/How-to-see-your-competitors-Facebook-Ads-for-free.jpg 1201w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/How-to-see-your-competitors-Facebook-Ads-for-free-300x170@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">How to See Facebook Ads of Competitors<\/figcaption><\/figure>\n\n\n\n<p><strong><a href=\"https:\/\/www.facebook.com\/ads\/library\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook\u2019s Ad Library<\/a><\/strong> allows you to search for and <strong>view all active ads that are running<\/strong> across <strong>Facebook, Instagram, Messenger and Facebook Audience Network<\/strong>. This is where you can see the Facebook ads of your competitors. <\/p>\n\n\n\n<p>Here&#8217;s how to see Facebook Ads of your competitors:<\/p>\n\n\n\n<p><strong>Step 1: Visit Facebook\u2019s Ad Library<\/strong><\/p>\n\n\n\n<p>You can visit the <a href=\"https:\/\/www.facebook.com\/ads\/library\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ad Library<\/a> from your Facebook profile. If you find it hard to navigate, enter \u201c<strong>Ad Library<\/strong>\u201d into the search bar. The first result should redirect you to it. <strong>&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"480\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Home-Page-1024x480.jpg\" alt=\"Facebook Ad Library Home Page\" class=\"wp-image-6643\" title=\"Facebook Ad Library Home Page\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Home-Page-1024x480.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Home-Page-300x141.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Home-Page-1536x720.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Home-Page-1024x480@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Home-Page-300x141@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Home Page<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Step 2: Use the search bar to look for your competitor&nbsp;<\/strong><\/p>\n\n\n\n<p>You can look for your competitor&#8217;s ad activities by entering their name on the search bar.  <\/p>\n\n\n\n<p>Let&#8217;s take &#8220;<strong>Zillow<\/strong>&#8221; as our example competitor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"566\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Search-Advertisers-1-1024x566.jpeg\" alt=\"Facebook Ad Library Search Advertisers\" class=\"wp-image-6649\" title=\"Facebook Ad Library - Competitor Ads Search\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Search-Advertisers-1-1024x566.jpeg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Search-Advertisers-1-300x166.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Search-Advertisers-1-1536x849.jpeg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Search-Advertisers-1-300x166@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Search for Competitors<\/strong><\/figcaption><\/figure>\n\n\n\n<p>You can <strong>filter by country<\/strong> if you are interested in location-specific ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"829\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook_Ads-Library-Select-Country-1-1024x829.jpg\" alt=\"Facebook Ad Library Select Country\" class=\"wp-image-6655\" title=\"Facebook Ad Library - Choose Country\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook_Ads-Library-Select-Country-1-1024x829.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook_Ads-Library-Select-Country-1-300x243.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook_Ads-Library-Select-Country-1.jpg 1223w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook_Ads-Library-Select-Country-1-300x243@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Select Country<\/strong><\/figcaption><\/figure>\n\n\n\n<p>You can also click on the &#8220;<strong>Ad category<\/strong>&#8221; dropdown to choose a competitor for that category. This options may vary according to the country you choose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"658\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Choose-Ad-Category-2-1024x658.jpg\" alt=\"Facebook Ad Library Choose Ad Category\" class=\"wp-image-6653\" title=\"Facebook Ad Library - Choose Ad Category\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Choose-Ad-Category-2-1024x658.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Choose-Ad-Category-2-300x193.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Choose-Ad-Category-2-1536x987.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Choose-Ad-Category-2.jpg 1756w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Choose-Ad-Category-2-300x193@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Choose Ad Category<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Step 3: Click on the Page name from the search results for a detailed page and ad information<\/strong><\/p>\n\n\n\n<p>At the top you&#8217;ll find overall competitor ads and information about the competitors Facebook page.<\/p>\n\n\n\n<p>Under <strong>Ads<\/strong> section you&#8217;ll find <strong>approximate total Facebook ads<\/strong> of the <strong>competitor<\/strong> from the selected <strong>country<\/strong> and <strong>category<\/strong>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"846\" height=\"584\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Competetior-Total-Ads.jpeg\" alt=\"Facebook Ad Library Competitor Total Ads\" class=\"wp-image-6658\" title=\"Facebook Ad Library - Competitor Total Ads\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Competetior-Total-Ads.jpeg 846w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Competetior-Total-Ads-300x207.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ads-Library-Competetior-Total-Ads-300x207@2x.jpeg 600w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Competitor Total Ads<\/strong><\/figcaption><\/figure>\n\n\n\n<p><em><strong>Note: Facebook ad library doesn&#8217;t show all ads for the searched competitor.  <\/strong><\/em><\/p>\n\n\n\n<p>Under <strong>About<\/strong> tab you&#8217;ll <strong>find<\/strong> more <strong>about the Facebook page<\/strong> such as,<\/p>\n\n\n\n<ul>\n<li><strong>Facebook pages<\/strong> and <strong>Instagram accounts<\/strong> associated with the ads.<\/li>\n\n\n\n<li><strong>Page history<\/strong> with information like page creation date, previous page merge, and page name changes.<\/li>\n\n\n\n<li><strong>Organisations<\/strong> that <strong>manage the Facebook page<\/strong> and their address.<\/li>\n\n\n\n<li>Location of people managing the Facebook page.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"520\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Page-About-1024x520.jpeg\" alt=\"Facebook Ad Library Competitor Page About Info\" class=\"wp-image-6661\" title=\"Facebook Ad Library - Competitor Facebook Page Info\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Page-About-1024x520.jpeg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Page-About-300x152.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Page-About-1536x779.jpeg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Page-About-1024x520@2x.jpeg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Page-About-300x152@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Competitor Page About Info<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Scroll down to see a list of <strong>active ads<\/strong> that the <strong>competitor<\/strong> Page is <strong>currently running<\/strong>. <\/p>\n\n\n\n<p>You can also see details like <strong>when<\/strong> the <strong>ad started running<\/strong>, <strong>which platform<\/strong> it&#8217;s been advertised on (Facebook, Instagram, etc.), and additional information like <strong>ad spend<\/strong> and <strong>impressions<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"509\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ads-List-1024x509.jpeg\" alt=\"Facebook Ad Library Competitor Ads List\" class=\"wp-image-6665\" title=\"Facebook Ad Library - Competitor Ads List\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ads-List-1024x509.jpeg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ads-List-300x149.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ads-List-1536x764.jpeg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ads-List-300x149@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Competitor Ads List<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Step 4:<\/strong> <strong>Click on each ad unit for more information<\/strong>&nbsp;<\/p>\n\n\n\n<p>You can see more details of each ad by clicking on &#8220;<strong>See ad details<\/strong>&#8220;. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"509\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-See-Ad-Details-1024x509.jpeg\" alt=\"Facebook Ad Library See Ad Details\" class=\"wp-image-6667\" title=\"Facebook Ad Library - See Competitor Ads Details\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-See-Ad-Details-1024x509.jpeg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-See-Ad-Details-300x149.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-See-Ad-Details-1536x764.jpeg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-See-Ad-Details-300x149@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library See Ad Details<\/strong><\/figcaption><\/figure>\n\n\n\n<p>The<strong> details<\/strong> will open in a new pop-up window. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"609\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ad-Detail-1024x609.jpeg\" alt=\"Facebook Ad Library Competitor Ad Details\" class=\"wp-image-6668\" title=\"Facebook Ad Library - Competitor Ads Details Popup\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ad-Detail-1024x609.jpeg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ad-Detail-300x178.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ad-Detail-1536x913.jpeg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Competitor-Ad-Detail-300x178@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Competitor Ad Details<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Ad detail view will show more information, including<\/p>\n\n\n\n<ul>\n<li><strong>Ad status<\/strong>: (Active or Inactive)<\/li>\n\n\n\n<li><strong>Ad start date<\/strong>: This will be really useful to understand the frequency of your competitor ads. <\/li>\n\n\n\n<li><strong>Platforms<\/strong>: Indicates where your competitor is running ads (<strong>Facebook, Instagram, Messenger, Audience Network<\/strong>)<\/li>\n\n\n\n<li><strong>Ad category<\/strong>: Shows your competitor&#8217;s category. In this case, <strong>Zillow<\/strong> belongs to <strong>Housing<\/strong> category.<\/li>\n\n\n\n<li><strong>Facebook ad<\/strong>: Shows the Facebook ad with <strong>ad copy, creative, heading, CTA button<\/strong> and <strong>landing page URL<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>Click on <strong>Filters<\/strong> for a more precise analysis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"349\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-1024x349.jpeg\" alt=\"Facebook Ad Library Ad Filter\" class=\"wp-image-6669\" title=\"Facebook Ad Library - Competitor Ad Filters\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-1024x349.jpeg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-300x102.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-1536x523.jpeg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-1024x349@2x.jpeg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-300x102@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Ad Filter<\/strong><\/figcaption><\/figure>\n\n\n\n<p>You may also filter ads based on specific criteria like platform, impressions, or date range.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large border-image\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"966\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-Options-1-1024x966.jpeg\" alt=\"Facebook Ad Library Ad Filter Options\" class=\"wp-image-6674\" title=\"Facebook Ad Library - Competitor Ad Filter Options\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-Options-1-1024x966.jpeg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-Options-1-300x283.jpeg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-Options-1.jpeg 1167w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Filter-Options-1-300x283@2x.jpeg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>Facebook Ad Library Ad Filter Options<\/strong><\/figcaption><\/figure>\n\n\n\n<h3>Some important elements you may want to check out<\/h3>\n\n\n\n<ul>\n<li><strong>Inactive ads<\/strong>: Check whether the Ad Library provides information on inactive ads. It may give you more historical context.<\/li>\n\n\n\n<li><strong>Country specific<\/strong>: You can view ads targeting specific countries, which is helpful if your target market sits within a particular geographic area.<\/li>\n\n\n\n<li><strong>Keyword search<\/strong>: Ad Library might also include a keyword search within a Page&#8217;s ads, allowing you to search for specific terms or products.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.privyr.com\/contact-sales?utm_source=seo-article&amp;utm_medium=web-banner&amp;utm_campaign=privyr-for-teams\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"203\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/10\/Manage-a-sales-team-blog-4-1024x203.jpg\" alt=\"\" class=\"wp-image-9501\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/10\/Manage-a-sales-team-blog-4-1024x203.jpg 1024w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/10\/Manage-a-sales-team-blog-4-300x59.jpg 300w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/10\/Manage-a-sales-team-blog-4-1536x304.jpg 1536w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/10\/Manage-a-sales-team-blog-4-1024x203@2x.jpg 2048w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2024\/10\/Manage-a-sales-team-blog-4-300x59@2x.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2>Benefits of analysing your competitor\u2019s Ads on Facebook&nbsp;<\/h2>\n\n\n\n<p>Insights on your competitor\u2019s ads can help you create a more effective, strategic, and <a href=\"https:\/\/phonexa.uk\/blog\/pay-per-call-facebook-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeted advertising campaign<\/a> for your own business. Here\u2019s a list of benefits you get from analysing your competitor\u2019s ads.&nbsp;<\/p>\n\n\n\n<h3>Better strategic planning<\/h3>\n\n\n\n<p>Looking into your competitors\u2019 ads helps you make informed strategies for your business by learning from the trial and errors of others.<\/p>\n\n\n\n<h4>Benchmarking<\/h4>\n\n\n\n<p>Analysis of your competitors\u2019 ads allow you to compare your ads with theirs to see how yours stack up. This comparison can help you set a starting point or &#8220;baseline&#8221; for your advertising efforts. Below are some examples:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Creative Approach<\/strong>: If your competitors are using video ads to generate engagement, it may be time for you to explore video content as well.<\/li>\n\n\n\n<li><strong>Budget Allocation<\/strong>: If you notice your competitor is heavily investing in lead ads, you might want to reconsider your own budget to stay competitive.<\/li>\n\n\n\n<li><strong>Ad Placements<\/strong>: Seeing where your competitors place their ads (e.g., Facebook news feed, Instagram stories, etc.) can help you decide where to place your own.<\/li>\n<\/ul>\n\n\n\n<h4>Identifying gaps<\/h4>\n\n\n\n<p>This means finding out where you are lacking compared to your competitors. Knowing these gaps helps you know exactly where you need to improve. Here are some examples of how identifying gaps help optimise your promotional strategies:<\/p>\n\n\n\n<ul>\n<li>If your competitor&#8217;s ads are getting more views and interactions, maybe you need to target a wider or different audience.<\/li>\n\n\n\n<li>If your competitors are running special promotions and you&#8217;re not, you might be missing out on attracting cost-sensitive customers.<\/li>\n\n\n\n<li>If competitor ads are more straightforward and easier to understand, you might need to simplify your own ads to better communicate your offer.<\/li>\n<\/ul>\n\n\n\n<h3>More creative insights<\/h3>\n\n\n\n<p>Understanding your competitors&#8217; ads can also offer you a wealth of ideas to fuel your creativity when designing advertising campaigns. Here are some areas where you can gain inspiration:<\/p>\n\n\n\n<h4>Copy Inspiration<\/h4>\n\n\n\n<p>You can analyse the text your competitors use in their ads for ideas on how to write your own headlines, value propositions, and calls-to-action (CTAs).&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Headlines<\/strong>: If your competitors are using catchy headlines that grab even your attention, take note and brainstorm your own compelling headlines.<br><img decoding=\"async\" loading=\"lazy\" width=\"782\" height=\"862\" class=\"wp-image-6677\" style=\"width: 250px;\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Headline.jpeg\" alt=\"Facebook Ad Library Ad Headline\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Headline.jpeg 782w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Headline-272x300.jpeg 272w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Headline-272x300@2x.jpeg 544w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/li>\n\n\n\n<li><strong>Value propositions<\/strong>: If your competitors are offering discounts, free shipping, money-back guarantees, or other enticing deals, consider incorporating similar offers in your own ads.<br><img decoding=\"async\" loading=\"lazy\" width=\"782\" height=\"862\" class=\"wp-image-6681\" style=\"width: 250px;\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Value-Prop.jpeg\" alt=\"Facebook Ad Library Ad-Value Prop\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Value-Prop.jpeg 782w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Value-Prop-272x300.jpeg 272w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Value-Prop-272x300@2x.jpeg 544w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/li>\n\n\n\n<li><strong>Calls-to-action<\/strong>: Observe the CTAs your competitors are using. Understand whether they are pushing for sales or more information, such as &#8220;Shop Now&#8221; or &#8220;Learn More&#8221;. This can give you ideas for effective CTAs to use in your ads.<br><img decoding=\"async\" loading=\"lazy\" width=\"782\" height=\"862\" class=\"wp-image-6682\" style=\"width: 250px;\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-CTA.jpeg\" alt=\"Facebook Ad Library Ad CTA\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-CTA.jpeg 782w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-CTA-272x300.jpeg 272w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-CTA-272x300@2x.jpeg 544w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/li>\n<\/ul>\n\n\n\n<h4>Design Trends<\/h4>\n\n\n\n<p>A good analysis of competitor\u2019s ads also allows you to notice the effective visual elements in your competitors&#8217; ads. This can include colours, layouts, <a href=\"https:\/\/elements.envato.com\/fonts\" target=\"_blank\" rel=\"noreferrer noopener\">fonts<\/a>, and more. <\/p>\n\n\n\n<ul>\n<li><strong>Colours<\/strong>: If you notice that your competitors are using certain colours frequently, they may be worth trying in your own ad designs. But first, consider whether it\u2019s aligned with your own branding.<\/li>\n\n\n\n<li><strong>Layouts<\/strong>: The layout of the best performing ads of your competitors can help you make effective design decisions. Watch closely if your competitors are using a single-image layout or a carousel?&nbsp;<\/li>\n\n\n\n<li><strong>Characters<\/strong>: If your competitors are using mascots or specific characters that resonate well with the audience, consider how you can incorporate similar elements into your own ads.<\/li>\n<\/ul>\n\n\n\n<p>Pro tip: If designing ads feels too complicated, consider using a <a href=\"https:\/\/www.flipsnack.com\/digital-catalog\" target=\"_blank\" rel=\"noreferrer noopener\">catalog maker<\/a> or tools like Canva to simplify the process.<\/p>\n\n\n\n<h3>Audience targeting<\/h3>\n\n\n\n<p>Knowing who your competitors are targeting can help you make smarter choices for your own audience targeting. Here are some key areas you can look into:<\/p>\n\n\n\n<h4>Demographics<\/h4>\n\n\n\n<p>Demographics refer to characteristics like age, gender, income, and education level. If your competitors are targeting specific demographics, it may be a good idea for you to do the same. Here\u2019s what you can look into:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Age group<\/strong>: If your competitor&#8217;s ads seem to be aimed at young adults, you might want to consider targeting the same age group.<\/li>\n\n\n\n<li><strong>Gender<\/strong>: If a competitor&#8217;s ads are more popular with a particular gender, that could be an audience you also want to focus on.<\/li>\n\n\n\n<li><strong>Income level<\/strong>: If your competitor&#8217;s ads target a wealthier demographic, you may need to adjust your own targeting strategy accordingly.<\/li>\n<\/ul>\n\n\n\n<p>Note that unless you&#8217;re from EU region, demographics information may not be available for your particular market.<\/p>\n\n\n\n<h4>Geographic Insights<\/h4>\n\n\n\n<p>Geographic insights involve understanding the locations that your competitors are focusing on, which can highlight areas that are worth targeting in your own campaigns. For instance:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Local targeting<\/strong>: If your competitors are investing more effort towards targeting customers in a specific city or region, that could indicate a high-demand area.<\/li>\n\n\n\n<li><strong>National vs. local<\/strong>: Understanding whether your competitors are targeting the whole country, or focusing on specific states or regions can guide your geographic targeting strategy.<\/li>\n\n\n\n<li><strong>International markets<\/strong>: If your competitors are also targeting customers abroad, this might be an opportunity for you to expand your reach globally.<\/li>\n<\/ul>\n\n\n\n<h3>Messaging and positioning<\/h3>\n\n\n\n<p>Keeping proper track of how your competitors communicate their brand can help you craft your own effective messaging and positioning. Here are some key aspects to focus on:<\/p>\n\n\n\n<h4>Unique Selling Proposition (USP)<\/h4>\n\n\n\n<p>The Unique Selling Proposition (USP) is what makes a product or service stand out. By observing your competitors&#8217; messaging, you can gain insights into how they position their USP, which can help you refine your own. Here are some areas you can look into:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Product features<\/strong>: If your competitors highlight a particular feature as their main selling point, you may need to inspect whether your product has a similar or better feature to promote.<\/li>\n\n\n\n<li><strong>Customer service<\/strong>: If a competitor is touting exceptional customer service as their USP, you might want to step up your own customer service game.<\/li>\n\n\n\n<li><strong>Price point<\/strong>: If your competitor positions themselves as the affordable option, you&#8217;ll need to think about how your pricing compares and what makes your offer unique.<\/li>\n<\/ul>\n\n\n\n<h4>Promotions and Offers<\/h4>\n\n\n\n<p>Keeping an eye on what your competitors are offering can help you understand market expectations and standards. Here are some examples:&nbsp;&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Discounts<\/strong>: If your competitors frequently offer 20% off deals, customers might come to expect similar discounts from you.<br><img decoding=\"async\" loading=\"lazy\" width=\"782\" height=\"862\" class=\"wp-image-6684\" style=\"width: 250px;\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Discount-Ads.jpeg\" alt=\"Facebook Ad Library Discount Ads\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Discount-Ads.jpeg 782w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Discount-Ads-272x300.jpeg 272w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Discount-Ads-272x300@2x.jpeg 544w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/li>\n\n\n\n<li><strong>Bundles<\/strong>: If a competitor is offering a popular bundle deal, consider whether you can create a similar or better bundle to attract customers.<br><img decoding=\"async\" loading=\"lazy\" width=\"685\" height=\"1029\" class=\"wp-image-6686\" style=\"width: 250px;\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Bundle.jpeg\" alt=\"Facebook Ad Library Ad Bundle\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Bundle.jpeg 685w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Bundle-200x300.jpeg 200w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Bundle-682x1024.jpeg 682w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Ad-Bundle-200x300@2x.jpeg 400w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/li>\n\n\n\n<li><strong>Seasonal offers<\/strong>: If your competitors run promotions during specific seasons or holidays, it might be a good idea for you to plan your own special offers during those times.<br><img decoding=\"async\" loading=\"lazy\" width=\"622\" height=\"1074\" class=\"wp-image-6687\" style=\"width: 250px;\" src=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Seasonal-Ad.jpeg\" alt=\"Facebook Ad Library Seasonal Ad\" srcset=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Seasonal-Ad.jpeg 622w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Seasonal-Ad-174x300.jpeg 174w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Seasonal-Ad-593x1024.jpeg 593w, https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2023\/09\/Facebook-Ad-Library-Seasonal-Ad-174x300@2x.jpeg 348w\" sizes=\"(max-width: 622px) 100vw, 622px\" \/><\/li>\n<\/ul>\n\n\n\n<h3>Budgeting and scheduling<\/h3>\n\n\n\n<p>Understanding how your competitors allocate their advertising budget and schedule their campaigns can play a crucial role in your own planning. Here are key areas to focus on:<\/p>\n\n\n\n<h4>Ad frequency<\/h4>\n\n\n\n<p>Ad frequency refers to how often your competitors are running ads. By observing this, you can sense their advertising budget and the aggressiveness of their marketing strategies. Here are some examples:<\/p>\n\n\n\n<ul>\n<li><strong>Daily Ads<\/strong>: If your competitors are running ads every day, they likely have a significant budget, and you may need to ramp up your own efforts to keep pace.<\/li>\n\n\n\n<li><strong>Peak hours<\/strong>: If you notice that competitors usually run their ads during specific hours, this could indicate the times they&#8217;ve identified as most effective for reaching the audience.<\/li>\n\n\n\n<li><strong>Campaign length<\/strong>: The duration of a competitor&#8217;s ad campaign can also tell you about their budget and strategy. Longer campaigns usually mean a bigger budget and a more sustained strategy. If an ad has been running for a long time, it probably means that it works well for your competitor.<\/li>\n<\/ul>\n\n\n\n<p>Expert insight: Brian Taylor, Financial Specialist at&nbsp;<a href=\"http:\/\/paystubhero.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">PaystubHero<\/a>, points out that 40% of small businesses lose leads due to weak back-end systems, even when their campaigns perform well.<\/p>\n\n\n\n<h4>Seasonal trends<\/h4>\n\n\n\n<p>Understanding the patterns where your competitors run specific ads during particular times of the year, like holidays or seasons, help you discover the high-demand periods you should be aware of. For instance:&nbsp;<\/p>\n\n\n\n<ul>\n<li><strong>Holiday campaigns<\/strong>: If your competitors run special ads during holidays like Christmas or Black Friday, you might want to plan your own holiday promotions.<\/li>\n\n\n\n<li><strong>Summer\/winter sale<\/strong>: If competitors offer seasonal discounts, say during the summer or winter, consider running your own seasonal promotions.<\/li>\n\n\n\n<li><strong>Event-driven ads:<\/strong> If your competitors advertise heavily around certain events, like back-to-school or major sporting events, this could indicate a profitable time to run your own ads.<\/li>\n<\/ul>\n\n\n\n<h2>Conclusion<\/h2>\n\n\n\n<p>You\u2019ll gather a lot of valuable information after analysing your competitors\u2019 ads. The next step is to revisit your strategy and possibly rework it if necessary. Also, don\u2019t forget to A\/B test and monitor the performance of your ads. The advertising landscape keeps changing, and what works today might not work tomorrow. Therefore, it\u2019s important to continually adapt and evolve your advertising campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated on 22 Aug, 2025 Studying your competitor&#8217;s Facebook ads is crucial for improving your ad strategies, yet it\u2019s often overlooked despite being surprisingly easy to do. A thorough analysis your competitors&#8217; Facebook ads can help you understand market trends, identify gaps in your own advertising strategy, and tailor your messaging to stand out and<\/p>\n","protected":false},"author":6,"featured_media":6604,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1090],"tags":[657,658,659],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to See Facebook Ads of Competitors (for Free)<\/title>\n<meta name=\"description\" content=\"Here&#039;s how to see competitors\u2019 Facebook ads easily and learn the best strategies to apply to your own ads for improved ad performance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.privyr.com\/blog\/how-to-see-facebook-ads-of-competitors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to See Facebook Ads of Competitors (for Free)\" \/>\n<meta property=\"og:description\" content=\"Here&#039;s how to see competitors\u2019 Facebook ads easily and learn the best strategies to apply to your own ads for improved ad performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.privyr.com\/blog\/how-to-see-facebook-ads-of-competitors\/\" \/>\n<meta property=\"og:site_name\" content=\"Privyr Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/privyr\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-29T06:34:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-22T04:38:58+00:00\" \/>\n<meta property=\"og:image\" 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strategies to apply to your own ads for improved ad performance.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.privyr.com\/blog\/how-to-see-facebook-ads-of-competitors\/","og_locale":"en_US","og_type":"article","og_title":"How to See Facebook Ads of Competitors (for Free)","og_description":"Here's how to see competitors\u2019 Facebook ads easily and learn the best strategies to apply to your own ads for improved ad performance.","og_url":"https:\/\/www.privyr.com\/blog\/how-to-see-facebook-ads-of-competitors\/","og_site_name":"Privyr 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