{"id":6283,"date":"2023-07-20T15:38:10","date_gmt":"2023-07-20T15:38:10","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=6283"},"modified":"2024-06-11T03:01:38","modified_gmt":"2024-06-11T03:01:38","slug":"is-it-ok-to-contact-leads-at-night","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/is-it-ok-to-contact-leads-at-night\/","title":{"rendered":"Is it OK to contact new leads late at night?"},"content":{"rendered":"\n

You\u2019ve probably been told to never message or call customers after 10 PM. But you\u2019ve also learned that it\u2019s really important to contact new leads immediately for higher chances of a successful outreach.<\/p>\n\n\n\n

So what if a lead submits interest on your website or ad at 11 PM, or even 1 AM? Is it still okay to contact them immediately if they submitted their details late at night?<\/strong><\/p>\n\n\n\n

It’s absolutely okay to message new leads that come through at night. Even though it\u2019s late, you know that they\u2019re actively browsing your advertisement or website, and that they\u2019re looking for specific information right now<\/em>.<\/p>\n\n\n\n

In this case, you could quickly send them a text or WhatsApp \u2013 ideally within 5 minutes of them registering interest. There\u2019s no need to wait until the next morning, when you might forget to do so, or the lead might have already found the information they wanted from another business that responded faster.<\/p>\n\n\n\n

HOWEVER, while it\u2019s important to be responsive, you should still try to avoid being disruptive<\/strong>. Here\u2019s what we mean.<\/p>\n\n\n\n

\u274c Don\u2019t call leads in the middle of the night<\/strong><\/h2>\n\n\n\n

You can message<\/em> leads late at night, but you shouldn\u2019t call<\/em> them, even though you know that they\u2019re currently online. In fact, this rule also applies to any new leads that you receive during the day.<\/p>\n\n\n\n

Remember that this would be your first ever interaction with a prospect. A phone call is noisy, both the initial ringing and vibration, plus the subsequent conversation. It takes more energy to respond to, and is also very easy to ignore. <\/p>\n\n\n\n

None of these are good if your lead is tired or browsing their phone in bed with their spouse or kids sleeping soundly beside them.<\/p>\n\n\n\n

As a result, the prospect doesn\u2019t pick up the phone. They might even block your number straight away, seeing that the call is coming from an unknown number.<\/p>\n\n\n\n

So what should you do instead? Just send them a message \u2013 quickly introduce yourself and why you\u2019re messaging them. In fact, you\u2019re more likely to connect with new leads successfully when you text them first instead of calling.<\/a><\/p>\n\n\n\n

\ud83c\udf03 What if they respond to my message quickly? Should I keep the conversation going, even though it\u2019s late?<\/strong><\/h2>\n\n\n\n

Hey, it\u2019s a great thing that they\u2019ve responded to you immediately! They could be super interested in your product or service. You can take cues from how they\u2019re interacting with you, and decide what to do next.<\/p>\n\n\n\n

If they\u2019re actively engaging in a conversation with you, you can keep answering their messages. However, if their messages start to slow down, or they stop replying altogether, then you might want to pick up the conversation the next morning instead. <\/p>\n\n\n\n

Remember: Be responsive, not disruptive.<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n

\ud83e\udd14 What if I received a lead during the day, but only have time to respond at night? <\/strong><\/h2>\n\n\n\n

Do note that the tips we just shared only apply to leads who submit<\/em> their details late at night. It doesn\u2019t count if you check your leads at night, but they actually submitted their details earlier in the day. Messaging these leads hours later in the middle of the night could be considered super annoying. \ud83d\ude48<\/p>\n\n\n\n

We get it. Sometimes life happens, and for some reason you can only check or respond to your leads at night. If it isn\u2019t too late, say around 9 PM, you can still send that message instead of waiting until the next day. <\/p>\n\n\n\n

But if there\u2019s a good chance that they\u2019ve already gone to bed, then it makes sense to wait until first thing in the morning. Not only will you avoid risking waking them up, you\u2019ll also have the best chance of them seeing (and responding) to your message in the morning, since their most recent notifications show up first. \ud83d\udca1<\/p>\n\n\n\n

\ud83d\ude1f I messaged the lead and they didn\u2019t reply. Should I have contacted them during the day?<\/strong><\/h2>\n\n\n\n

If you\u2019re not getting many replies from your leads, it might be useful to take a look at the message you\u2019ve sent them, and make sure that it follows the 10-second rule of messaging<\/a>.<\/p>\n\n\n\n

A simple change to your outreach message can give a huge boost to the number of replies you get from new leads \u2013 it doesn\u2019t matter if they submitted interest in the morning, afternoon, or late at night.<\/p>\n","protected":false},"excerpt":{"rendered":"

You see a new lead on your phone, but it\u2019s after 10 PM. Should you contact them immediately or wait until the next morning?<\/p>\n","protected":false},"author":8,"featured_media":6287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[998],"tags":[469,417,418],"yoast_head":"\nIs it OK to contact new leads late at night? - Privyr Blog<\/title>\n<meta name=\"description\" content=\"You see a new lead on your phone, but it\u2019s after 10 PM. 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