{"id":5207,"date":"2023-02-14T03:18:10","date_gmt":"2023-02-14T03:18:10","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=5207"},"modified":"2023-03-16T09:32:19","modified_gmt":"2023-03-16T09:32:19","slug":"marketing-agencies-bad-leads","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/marketing-agencies-bad-leads\/","title":{"rendered":"Tired of getting blamed for bad leads? Here\u2019s how to multiply your (client\u2019s) sales"},"content":{"rendered":"\n

\u201cThese leads are amazing. Let\u2019s double the budget for the next campaign,<\/em>\u201d said the client\u2026 in your dreams.<\/p>\n\n\n\n

The reality is more often like this: Your client is frustrated because the leads you gave them are \u201cbad\u201d. And you\u2019re frustrated because your marketing agency spent a lot of time optimizing the campaigns to get them those leads.<\/p>\n\n\n\n

What if the problem is not you… it’s them? What if there’s an easier way to satisfy your clients without squeezing your brain dry for more lead generation ideas?<\/p>\n\n\n\n

Having helped 50,000 marketers, sales professionals, and small businesses convert over 30 million leads, we\u2019re going to share the most important tips we learned on turning bad leads into good leads. And by the end, you\u2019ll know exactly what to say if your clients grill you over bad leads again.<\/p>\n\n\n\n

Are the leads that my agency is generating really<\/em> that bad?<\/h2>\n\n\n\n

You might get a few bad apples here and there, but that\u2019s no reason to start doubting your marketing skills. Remember that lead generation is just one leg of the race. What happens after a client gets the lead matters just as much.<\/p>\n\n\n\n

As marketers, we\u2019d only consider a lead as bad if they have no chance of ever buying the advertised product or service, even in the long run. However, from your client\u2019s perspective, a bad lead could simply be someone who doesn\u2019t pick up a call within the first 3 rings. If you\u2019ve optimized your lead gen efforts, then the issue could be in the sales approach.<\/p>\n\n\n\n

\ud83e\uddd9 Now in the world of lead conversion, there are two truths:<\/p>\n\n\n\n

    \n
  1. You need to be fast at reaching out.<\/li>\n\n\n\n
  2. You need to follow up.<\/li>\n<\/ol>\n\n\n\n

    The more pressing issue is the first outreach because it\u2019s one problem sitting on another <\/em>problem. If your clients are not messaging the prospect immediately after their contact details are submitted, the prospect is likely to go cold.<\/p>\n\n\n\n

    Similarly, if you\u2019re only delivering your leads at the end of the day<\/em> in an Excel spreadsheet, your clients will miss out on that brief yet crucial window of time for effective outreach. When your client believes that they\u2019re contacting leads quickly, the tables then turn on you for not delivering the leads fast enough.<\/p>\n\n\n\n

    So what can you do about it? Let\u2019s tackle one issue first.<\/p>\n\n\n\n

    Next time your client questions you, share these 4 crucial tips that will turn ice cold leads into flaming hot sales<\/em>.<\/h2>\n\n\n\n

    Clients usually don\u2019t complain for the sake of it \u2013 they genuinely feel like they have an issue and they\u2019re looking to you for a solution. And you\u2019re in a good position to share with them these key tips that will boost their conversion rates for the next campaign.<\/p>\n\n\n\n

    \u23f0 Contact new leads within the first 15 minutes<\/h3>\n\n\n\n

    People nowadays have a short attention span, so if you\u2019re not quick to reach out, they\u2019ll move on to the next thing and might even come across your competitor\u2019s offerings. Once a prospect expresses interest in your business by filling out a form, you should always strive to contact them within 15 minutes – while they still remember you. Anything after 30 minutes will decrease your chances of actually connecting with your prospects.<\/p>\n\n\n\n

    P.S. If you\u2019re still delivering leads manually to your clients, which further delays the first outreach, there\u2019s a simple solution coming right up that will notify them instantly when new leads come in.<\/p>\n\n\n\n

    \ud83d\udcf1 Use the right channels to message your leads<\/h3>\n\n\n\n

    Your leads are more likely to see your outreach when you message them on chat apps like WhatsApp, iMessage, or SMS \u2013 whichever is more popular in your region.<\/p>\n\n\n\n

    Compared to calls and emails, which take significant effort to respond to, messaging apps are where we live and work throughout the day. With increased chances of visibility, you\u2019re also more likely to get a response, especially when you can give more context as to why you\u2019re reaching out. Remember to mention your product or service within the first 10 words, in case the prospect only reads the preview of your message but doesn\u2019t click into it to read everything else.<\/p>\n\n\n\n

    \ud83e\uddd1 Personalize your messages<\/h3>\n\n\n\n

    Nobody likes to be addressed as \u201cSir\/Madam\u201d, especially when it comes from an unknown sender. All of us receive dozens of unsolicited messages every week. And 99% of the time they\u2019re either scams or peddling questionable money lending services. It\u2019s a big enough issue that most people will throw \u201cDear Sir\/Madam\u201d messages into their spam folder without a second thought.<\/p>\n\n\n\n

    Therefore, when messaging your prospect for the first time, it\u2019s important to address them by name. A simple \u201cHey Michael <\/em><\/strong>\ud83d\udc4b\u201d goes a long way in turning a generic sales pitch into an introduction that feels personal and inviting.<\/p>\n\n\n\n

    \ud83d\udcac Follow up 2 to 3 times over the next few days<\/h3>\n\n\n\n

    A lead who doesn\u2019t respond to your first message should be nurtured, not thrown out of the picture. They might have been too busy to see your message, or they have forgotten to reply, or they\u2019re simply not in the right mindset to buy yet. In fact, most customers only decide to buy after multiple interactions with a salesperson, especially if you sell big ticket items that require careful deliberation (e.g. real estate). Therefore, you should have a plan to follow up with your leads over the next few days, regardless of how the first call or message went.<\/p>\n\n\n\n

    If you sell high ticket items like cars or properties, your plan to follow up should even extend beyond days into months or years. The idea is that people will eventually want to buy the products you\u2019re offering \u2013 you just need to be there when they\u2019re finally ready.<\/p>\n\n\n\n

    One simple tool to help your clients save time and be more productive at converting leads<\/strong>.<\/h2>\n\n\n\n

    It\u2019s not enough to just share the best practices with your clients. They might have objections like \u201cWe don\u2019t have enough time to do all that!<\/em>\u201d So here\u2019s a simple tool to help them receive and convert prospects more effortlessly \u2013 Privyr<\/strong>. <\/p>\n\n\n\n

    Privyr is a mobile app that connects directly to lead sources like Facebook, TikTok, and Google Ads, giving your clients instant alerts as soon as a new lead comes in. It also lets them text or WhatsApp the lead within seconds, in just a few taps \u2013 no need to type, copy and paste, or even save the contact details to their phonebook. Here\u2019s how it works:<\/p>\n\n\n\n