{"id":12202,"date":"2026-05-12T06:09:57","date_gmt":"2026-05-12T06:09:57","guid":{"rendered":"https:\/\/www.privyr.com\/blog\/?p=12202"},"modified":"2026-06-16T09:43:16","modified_gmt":"2026-06-16T09:43:16","slug":"website-highlights-in-meta-ads","status":"publish","type":"post","link":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/","title":{"rendered":"Website Highlights in Meta Ads: What they are, and whether you should turn them off"},"content":{"rendered":"\n

If you\u2019re seeing a sudden increase in Cost Per Lead (CPL) in your Facebook Ads campaigns, it may be because you\u2019re unaware that Website Highlights is running in the background.<\/p>\n\n\n\n

Website Highlights is a newly introduced Meta feature that is automatically enabled by default in your Facebook Ads campaigns. It pulls screenshots, snippets, and visual highlights directly from your landing page and injects them into your ads automatically. Since it is turned on by default, it could already be running across many of your active campaigns without you even realising it.<\/p>\n\n\n\n

This is part of Meta\u2019s growing AI-powered ad automation system. The problem is not necessarily the idea itself but the fact that it arrived with very little explanation, limited controls, and enabled by default.  <\/p>\n\n\n\n

Lucky for you, this article will explain everything you need to know about Website Highlights in Meta Ads and how to enable or disable it. <\/p>\n\n\n\n

What is \u201cWebsite Highlights\u201d?<\/h2>\n\n\n\n
\"Website<\/figure>\n\n\n\n

Website Highlights is an AI-powered creative enhancement feature inside Meta Ads. When enabled, Meta scans the landing page connected to your ad and automatically pulls visual or textual elements from the website. <\/p>\n\n\n\n

These may include screenshots of sections of your landing page, product images, website banners, testimonials, trust badges, etc. <\/p>\n\n\n\n

Meta uses these assets as additional ad variations or \u201cenhancements.\u201d<\/p>\n\n\n\n

It\u2019s like Meta is attempting to use your website elements as an extension of your ad creative. It\u2019s Meta AI\u2019s attempt to generate extra creative combinations out of the content from your landing page.<\/p>\n\n\n\n

Can Website Highlights negatively impact your ads? <\/h3>\n\n\n\n

It can, if you\u2019re not monitoring your ad creatives properly. You may have experienced a similar issue previously when Meta released \u201cSite Links\u201d and \u201cRelated Media\u201d enhancements<\/a>.  <\/p>\n\n\n\n

As Meta is gradually rolling out this feature, you may start seeing random screenshots, product images, or website snippets appear in their ads without ever uploading them or having control over what is shown. <\/p>\n\n\n\n

If not monitored properly, these AI-generated creatives can negatively impact performance by increasing CPL, lowering lead quality, and attracting less relevant audiences. Since Meta does not clearly report Website Highlights variants in standard reporting, identifying the cause of performance drops becomes much more difficult. Avoiding these hidden budget leaks is exactly why you hire a specialised performance creative agency<\/a> to maintain full control over every visual variation and ad format.<\/p>\n\n\n\n

Privyr recorded a 35%+ increase in CPL within a single week while spending over $10,500 across a variety of markets, including the United States, Canada, the United Kingdom, Europe, Singapore, and Australia. <\/p>\n\n\n\n

In this study, we identified Website Highlights as the likely cause. The CPL returned to its previous range after disabling it.<\/p>\n\n\n\n

How to turn off Website Highlights<\/h2>\n\n\n\n

Website Highlights is usually found at the Ad Level under Advantage+ Creative or within the Creative Enhancements section in Meta Ads Manager. There are two ways to disable it: <\/p>\n\n\n\n

Method 1: At the ad level (to disable Website highlights for individual ads).<\/h3>\n\n\n\n

1. Log in to Meta Ads Manager and open the campaign containing the ad.<\/p>\n\n\n\n

2. Navigate to the Ads tab and select the ad you want to edit.<\/p>\n\n\n\n

3. Click Edit to open the ad editor panel.<\/p>\n\n\n\n

4. Scroll down to the Ad Creative section, below the Destination \/ URL area.<\/p>\n\n\n\n

5. Locate Website Highlights in the creative setup.<\/p>\n\n\n\n

6. Click Edit and toggle it off.<\/p>\n\n\n\n

7. Save your changes.<\/p>\n\n\n\n

Method 2: Bulk editing across multiple ads (to disable Website Highlights across multiple ads).<\/h3>\n\n\n\n

1. In Ads Manager, go to the Ads tab for the relevant ad set or campaign.<\/p>\n\n\n\n

2. Select all ads you want to edit using the checkboxes on the left.<\/p>\n\n\n\n

3. Click the dropdown arrow next to the Edit button in the action bar.<\/p>\n\n\n\n

4. Select Creative setup from the dropdown.<\/p>\n\n\n\n

5. Find Website Highlights and set it to Off across all selected ads.<\/p>\n\n\n\n

6. Review the changes and publish.<\/p>\n\n\n\n

Keep in mind that editing a live Facebook ad will temporarily pause it  while the changes go through Meta\u2019s review process. Once the ad is approved, it will automatically resume running. Therefore, consider the risk before making edits to your high-performing ads as it can disrupt performance, reset momentum, and affect optimisation.<\/p>\n\n\n\n

To minimise interruptions, consider editing your ad during slower days of the week or duplicating the ad and editing the duplicate instead of modifying the original live ad.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re seeing a sudden increase in Cost Per Lead (CPL) in your Facebook Ads campaigns, it may be because you\u2019re unaware that Website Highlights is running in the background. Website Highlights is a newly introduced Meta feature that is automatically enabled by default in your Facebook Ads campaigns. It pulls screenshots, snippets, and visual<\/p>\n","protected":false},"author":6,"featured_media":12204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[605],"tags":[1437,1436,1438],"yoast_head":"\nWhat is Website Highlights in Meta Ads and how to turn them off<\/title>\n<meta name=\"description\" content=\"Discover how Meta\u2019s Website Highlights feature may be increasing your CPL and lowering lead quality, plus how to fix it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Website Highlights in Meta Ads and how to turn them off\" \/>\n<meta property=\"og:description\" content=\"Discover how Meta\u2019s Website Highlights feature may be increasing your CPL and lowering lead quality, plus how to fix it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Privyr Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/privyr\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-12T06:09:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T09:43:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2026\/05\/Website-Highlights-in-Meta-Ads.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1020\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Michael Ghimire\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@privyr_crm\" \/>\n<meta name=\"twitter:site\" content=\"@privyr_crm\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Michael Ghimire\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Website Highlights in Meta Ads and how to turn them off","description":"Discover how Meta\u2019s Website Highlights feature may be increasing your CPL and lowering lead quality, plus how to fix it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/","og_locale":"en_US","og_type":"article","og_title":"What is Website Highlights in Meta Ads and how to turn them off","og_description":"Discover how Meta\u2019s Website Highlights feature may be increasing your CPL and lowering lead quality, plus how to fix it.","og_url":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/","og_site_name":"Privyr Blog","article_publisher":"https:\/\/www.facebook.com\/privyr","article_published_time":"2026-05-12T06:09:57+00:00","article_modified_time":"2026-06-16T09:43:16+00:00","og_image":[{"width":1800,"height":1020,"url":"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2026\/05\/Website-Highlights-in-Meta-Ads.jpg","type":"image\/jpeg"}],"author":"Michael Ghimire","twitter_card":"summary_large_image","twitter_creator":"@privyr_crm","twitter_site":"@privyr_crm","twitter_misc":{"Written by":"Michael Ghimire","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/#article","isPartOf":{"@id":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/"},"author":{"name":"Michael Ghimire","@id":"https:\/\/www.privyr.com\/blog\/#\/schema\/person\/035eb73824eaaa5da493bdcc004f3311"},"headline":"Website Highlights in Meta Ads: What they are, and whether you should turn them off","datePublished":"2026-05-12T06:09:57+00:00","dateModified":"2026-06-16T09:43:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/"},"wordCount":738,"publisher":{"@id":"https:\/\/www.privyr.com\/blog\/#organization"},"keywords":["How to disable Website HIghlights","Meta Website Highlights","Website Highlights Facebook Ads"],"articleSection":["Troubleshoot"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/","url":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/","name":"What is Website Highlights in Meta Ads and how to turn them off","isPartOf":{"@id":"https:\/\/www.privyr.com\/blog\/#website"},"datePublished":"2026-05-12T06:09:57+00:00","dateModified":"2026-06-16T09:43:16+00:00","description":"Discover how Meta\u2019s Website Highlights feature may be increasing your CPL and lowering lead quality, plus how to fix it.","breadcrumb":{"@id":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.privyr.com\/blog\/website-highlights-in-meta-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.privyr.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Website Highlights in Meta Ads: What they are, and whether you should turn them off"}]},{"@type":"WebSite","@id":"https:\/\/www.privyr.com\/blog\/#website","url":"https:\/\/www.privyr.com\/blog\/","name":"Privyr Blog","description":"Helping sales professionals and businesses turn leads into clients","publisher":{"@id":"https:\/\/www.privyr.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.privyr.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.privyr.com\/blog\/#organization","name":"Privyr Blog","url":"https:\/\/www.privyr.com\/blog\/","sameAs":["https:\/\/www.facebook.com\/privyr","https:\/\/twitter.com\/privyr_crm"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.privyr.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2021\/06\/Blog-Main-Header-Logo-100px.png","contentUrl":"https:\/\/www.privyr.com\/blog\/wp-content\/uploads\/2021\/06\/Blog-Main-Header-Logo-100px.png","width":100,"height":26,"caption":"Privyr Blog"},"image":{"@id":"https:\/\/www.privyr.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.privyr.com\/blog\/#\/schema\/person\/035eb73824eaaa5da493bdcc004f3311","name":"Michael Ghimire","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.privyr.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6bcc058898963032ea95712fad59096d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6bcc058898963032ea95712fad59096d?s=96&d=mm&r=g","caption":"Michael Ghimire"},"description":"A writer from the heart and marketer from the mind, Michael writes to help businesses implement effective sales and marketing strategies.","url":"https:\/\/www.privyr.com\/blog\/author\/michael\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/posts\/12202"}],"collection":[{"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/comments?post=12202"}],"version-history":[{"count":2,"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/posts\/12202\/revisions"}],"predecessor-version":[{"id":12298,"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/posts\/12202\/revisions\/12298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/media\/12204"}],"wp:attachment":[{"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/media?parent=12202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/categories?post=12202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.privyr.com\/blog\/wp-json\/wp\/v2\/tags?post=12202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}